Question 1

The generation of children born between 1946 and 1964 is referred to as

Accepted Answer

A)  baby busters.
B)  millennials.
C)  Generation Y.
D)  baby boomers.
E)  Generation X.

Question 2

The purpose of patent law is to

Accepted Answer

A)  provide incentives for increased competition and lower prices by limiting the granting of patents.
B)  give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.
C)  give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention.
D)  guarantee the quality and safety of any product produced or distributed in the United States.
E)  level the playing field between inventors who work for large corporations and those who work on their own.

Question 3

Which of the following statements regarding social forces is most accurate?

Accepted Answer

A)  Social forces can have a dramatic impact on marketing strategy.
B)  As a social force, consumer incomes have more impact on marketing strategy than demographics.
C)  Social forces within an organization motivate employees to improve their productivity.
D)  Social forces determine all of the other environmental forces that affect an organization.
E)  Of all the environmental forces, social forces are the easiest for a marketer to manipulate.

Question 4

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as

Accepted Answer

A)  Naderism.
B)  consumerism.
C)  green marketing.
D)  anti-corporate activism.
E)  cause marketing.

Question 5

A blended family is

Accepted Answer

A)  the result of the decline in divorce in recent years.
B)  a household with unmarried partners.
C)  a typical outcome of increased cohabitation.
D)  a family formed by merging two previously separated units into a single household.
E)  households formed with unrelated individuals.

Question 6

During a recessionary period, which of the following economic behavior would be expected?

Accepted Answer

A)  Consumer spending would increase.
B)  The use of credit would decline.
C)  Taxes would increase nationally.
D)  Property values would jump dramatically.
E)  Consumers would use the majority of their discretionary income on entertainment.

Question 7

Advertising Age's Multicultural Agency of the Year, Alma creates advertising by "focusing the work on a deeper cultural knowledge, elevating the work beyond the clichés." For its clients, including Kraft and Revlon, Alma creates ads that are a part of programs incorporating

Accepted Answer

A)  psychographic differences.
B)  population inputs.
C)  multicultural marketing.
D)  a value consciousness.
E)  macroeconomics.

Question 8

To continue to grow, Best Buy's Geek Squad will need to continue to scan the environment and try new approaches to creating customer value. What are some of the key new approaches that Geek Squad could explore?

Accepted Answer

One possible new approach is to create n...

Question 9

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

Accepted Answer

A)  social forces.
B)  economic forces.
C)  consumer forces.
D)  cultural forces.
E)  market forces.

Question 10

All of the following are commonly held values in the United States except

Accepted Answer

A)  equality.
B)  action.
C)  belief in fate.
D)  continuous change.
E)  personal control.

Question 11

Baby boomers can be defined as the generation born

Accepted Answer

A)  between 1918 and 1945.
B)  between 1946 and 1964.
C)  between 1965 and 1976.
D)  between 1977 and 1994.
E)  since 1995.

Question 12

The __________ provides for registration of a company's trademark.

Accepted Answer

A)  Patent Act
B)  Clayton Act
C)  Sherman Antitrust Act
D)  Lanham Act
E)  The FTC Act

Question 13

How would the following environmental trends influence the success of a manufacturer of high-definition televisions (HDTVs): (1) growing number of older Americans; (2) population shifts to remote suburbs and small towns; (3) increase in per capita income and standard of living; and (4) increased use of various types of communication technology?

Accepted Answer

All four trends are relevant to growing ...

Question 14

Generation X

Accepted Answer

A)  is the least healthy generation since the 1940s.
B)  accounts for the largest amount of consumer spending.
C)  is the largest segment of business travelers.
D)  is interested in distinctive, memorable, and personal experiences.
E)  includes younger members known as millennials.

Exam 3: Scanning the Marketing Environment

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as

Correct Answer
verified

Which of the following statements regarding social forces is most accurate?

Correct Answer
verified

A blended family is

Correct Answer
verified

The purpose of patent law is to

Correct Answer
verified

Baby boomers can be defined as the generation born

Correct Answer
verified

During a recessionary period, which of the following economic behavior would be expected?

Correct Answer
verified

All of the following are commonly held values in the United States except

Correct Answer
verified

The generation of children born between 1946 and 1964 is referred to as

Correct Answer
verified

To continue to grow, Best Buy's Geek Squad will need to continue to scan the environment and try new approaches to creating customer value. What are some of the key new approaches that Geek Squad could explore?

Correct Answer
verified
One possible new approach is to create n...
View Answer

Correct Answer
verified
All four trends are relevant to growing ...
View Answer

Generation X

Correct Answer
verified

Advertising Age's Multicultural Agency of the Year, Alma creates advertising by "focusing the work on a deeper cultural knowledge, elevating the work beyond the clichés." For its clients, including Kraft and Revlon, Alma creates ads that are a part of programs incorporating

Correct Answer
verified

The __________ provides for registration of a company's trademark.

Correct Answer
verified

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements regarding social forces is most accurate?

Correct AnswerverifiedShow Answer

A blended family is

Correct AnswerverifiedShow Answer

The purpose of patent law is to

Correct AnswerverifiedShow Answer

Baby boomers can be defined as the generation born

Correct AnswerverifiedShow Answer

During a recessionary period, which of the following economic behavior would be expected?

Correct AnswerverifiedShow Answer

All of the following are commonly held values in the United States except

Correct AnswerverifiedShow Answer

The generation of children born between 1946 and 1964 is referred to as

Correct AnswerverifiedShow Answer

To continue to grow, Best Buy's Geek Squad will need to continue to scan the environment and try new approaches to creating customer value. What are some of the key new approaches that Geek Squad could explore?

Correct AnswerverifiedOne possible new approach is to create n...View AnswerShow Answer

Correct AnswerverifiedAll four trends are relevant to growing ...View AnswerShow Answer

Generation X

Correct AnswerverifiedShow Answer

Advertising Age's Multicultural Agency of the Year, Alma creates advertising by "focusing the work on a deeper cultural knowledge, elevating the work beyond the clichés." For its clients, including Kraft and Revlon, Alma creates ads that are a part of programs incorporating

Correct AnswerverifiedShow Answer

The __________ provides for registration of a company's trademark.

Correct AnswerverifiedShow Answer

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
One possible new approach is to create n...
View Answer

Correct Answer
verified
All four trends are relevant to growing ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified