Question 1

The phenomenal growth of digital media has provided new ways of conducting business.

Accepted Answer

A) True 
 B)False

Question 2

What is not a popular service offered by social networking sites?

Accepted Answer

A)   Download music
B)   Send messages
C)   Play games
D)   Buy groceries
E)   Upload photos

Question 3

All of the following firms are examples of businesses that could not exist without digital media except

Accepted Answer

A)   Best Buy.
B)   YouTube.
C)   Second Life.
D)   Amazon.
E)   Hulu.

Question 4

___________ occurs when criminals obtain personal information that allows them to impersonate someone else in order to use the person's credit to obtain financial accounts and make purchases.

Accepted Answer

A)   Privacy violations
B)   Identity theft
C)   Bank fraud
D)   Intellectual property theft
E)   Online fraud

Question 5

Define the terms "digital media" and "digital marketing." Describe their increasing value in strategic planning.

Accepted Answer

Digital media are electronic media that ...

Question 6

One aspect of marketing that has not changed with digital media is the importance of achieving the right ________.

Accepted Answer

A)   manager
B)   employees
C)   target markets
D)   marketing mix
E)   advertising campaign

Question 7

Digital media make it easy for companies to add benefits and services to enhance products.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not a reason why a Fortune 500 company might maintain a blog?

Accepted Answer

A)   To answer consumer concerns and questions
B)   To spread negative information
C)   To build enthusiasm for its products
D)   To highlight positive company news and information
E)   To defend corporate reputation

Question 9

_______ is the most popular online social networking site in the world.

Accepted Answer

A)   Myspace
B)   LinkedIn
C)   Friendster
D)   Facebook
E)   Twitter

Question 10

Digital marketing can enhance the value of products.

Accepted Answer

A) True 
 B)False

Question 11

Which service allows users to "like" a company's profile and thereby interact and build a relationship with the firm?

Accepted Answer

A)   Facebook
B)   Wikipedia
C)   Twitter
D)   Second Life
E)   CafeMom

Question 12

What is not an essential difference between digital and traditional media?

Accepted Answer

A)   They make customer communications richer,faster,and interactive.
B)   They help companies reach new target markets more easily and quickly.
C)   They help marketers utilize new resources in seeking out and communication with customers.
D)   They help companies reach target markets more affordably.
E)   Digital media require a completely different marketing mix.

Question 13

Google is challenging established companies in all but one of the following industries:

Accepted Answer

A)   mobile phones.
B)   book publishing.
C)   newspapers.
D)   grocery stores.
E)   advertising.

Question 14

Why does shopping online raise more privacy concerns than shopping in a store?

Accepted Answer

A)   It is more anonymous to shop online
B)   Shoppers can go to more stores more quickly
C)   Businesses can track consumers on a more personal level
D)   The kinds of things people buy are different online
E)   Shopping online is just as safe as shopping in stores

Question 15

______ is the most flexible element of the marketing mix.

Accepted Answer

A)   Promotion
B)   Distribution
C)   Price
D)   Product
E)   Placement

Question 16

How have technological advances in the Internet and information technology changed the environment for business?

Accepted Answer

Marketers now have the ability to conver...

Question 17

_________ uses all digital media,including the Internet and mobile and interactive channels,to develop communication and exchanges with customers.

Accepted Answer

A)   Marketing mix
B)   E-business
C)   Business
D)   Digital marketing
E)   Social networking

Question 18

Technology and the Internet have dramatically changed the business environment.

Accepted Answer

A) True 
 B)False

Question 19

Media sharing sites tend to allow businesses to be more _______ than reactive because they do not permit companies to respond to or interact with customers.

Accepted Answer

A)   pricing oriented
B)   distributional
C)   promotional
D)   progressive
E)   virtual

Question 20

IOWatch experienced low end-user interest and drew little ___________ as a result.

Accepted Answer

A)   customer reviews
B)   debt
C)   advertising income
D)   criticism
E)   scrutiny

Exam 13: Digital Marketing and Social Networking

_______ is the most popular online social networking site in the world.

Correct AnswerverifiedShow Answer

_________ uses all digital media,including the Internet and mobile and interactive channels,to develop communication and exchanges with customers.

Correct AnswerverifiedShow Answer

The phenomenal growth of digital media has provided new ways of conducting business.

Correct AnswerverifiedShow Answer

Google is challenging established companies in all but one of the following industries:

Correct AnswerverifiedShow Answer

___________ occurs when criminals obtain personal information that allows them to impersonate someone else in order to use the person's credit to obtain financial accounts and make purchases.

Correct AnswerverifiedShow Answer

One aspect of marketing that has not changed with digital media is the importance of achieving the right ________.

Correct AnswerverifiedShow Answer

Digital marketing can enhance the value of products.

Correct AnswerverifiedShow Answer

All of the following firms are examples of businesses that could not exist without digital media except

Correct AnswerverifiedShow Answer

Which of the following is not a reason why a Fortune 500 company might maintain a blog?

Correct AnswerverifiedShow Answer

______ is the most flexible element of the marketing mix.

Correct AnswerverifiedShow Answer

Define the terms "digital media" and "digital marketing." Describe their increasing value in strategic planning.

Correct AnswerverifiedDigital media are electronic media that ...View AnswerShow Answer

How have technological advances in the Internet and information technology changed the environment for business?

Correct AnswerverifiedMarketers now have the ability to conver...View AnswerShow Answer

Technology and the Internet have dramatically changed the business environment.

Correct AnswerverifiedShow Answer

What is not an essential difference between digital and traditional media?

Correct AnswerverifiedShow Answer

What is not a popular service offered by social networking sites?

Correct AnswerverifiedShow Answer

IOWatch experienced low end-user interest and drew little ___________ as a result.

Correct AnswerverifiedShow Answer

Which service allows users to "like" a company's profile and thereby interact and build a relationship with the firm?

Correct AnswerverifiedShow Answer

Digital media make it easy for companies to add benefits and services to enhance products.

Correct AnswerverifiedShow Answer

Why does shopping online raise more privacy concerns than shopping in a store?

Correct AnswerverifiedShow Answer

Media sharing sites tend to allow businesses to be more _______ than reactive because they do not permit companies to respond to or interact with customers.

Correct AnswerverifiedShow Answer

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Digital media are electronic media that ...
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Marketers now have the ability to conver...
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