Question 1

Marketing experts consider stealth marketing extraordinarily effective because:

Accepted Answer

A)  a consumer does not question the message as she might challenge a traditional advertising campaign.
B)  a consumer's guard is not down while accepting a message.
C)  consumers do not see the communication as too personal and often tend to trust an advertisement or other marketing material much more than they would trust the communicator.
D)  consumers seek out the communicator's vested interest.

Question 2

Explain the concept of negligence.

Accepted Answer

Negligence is a central component of tor...

Question 3

Manipulation focuses on _____.

Accepted Answer

A)  total control of direction or management
B)  deceiving a person
C)  taking total control over an individual's actions
D)  guiding or directing the behavior of something

Question 4

The implied warranty of merchantability shifts the burden of proof from:

Accepted Answer

A)  producers to consumers.
B)  producers to suppliers.
C)  consumers to producers.
D)  suppliers to consumers.

Question 5

In a strict liability case,if it can be proved that a business was as careful as possible about its product or service,it is not held liable for the harm that results from its use.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is an implication of the "dependence effect"?

Accepted Answer

A)  Advertising and marketing create consumer wants that result in supply being a function of demands.
B)  Advertising and marketing create consumer wants that support the entire economy.
C)  Consumer autonomy is being improved by advertising.
D)  Consumers are being manipulated by advertising.

Question 7

UniCo-a multinational corporation that specializes in designing,developing,and selling consumer electronics-outsources manufacturing products to a third-world country company.Human rights activists have criticized UniCo for operating inhumane sweatshops at the manufacturing plants to gain profits.Although UniCo is not directly liable for the labor exploitation,it threatens to pull out its business from the contracted company if the laborers are not provided with dignified wages and good working conditions.Which of the following responsibilities did the company fulfill in this scenario?

Accepted Answer

A)  Caveat emptor
B)  Implied merchantability
C)  Respondent superior
D)  Strict liability

Question 8

The utilitarian tradition in ethics would have the strongest objections to manipulation.

Accepted Answer

A) True 
 B)False

Question 9

Marketing practices targeted at elderly individuals for goods,such as supplemental health insurance,and funerals,are subject to criticism because:

Accepted Answer

A)  that population is vulnerable.
B)  interest gained on such investments are not highly profitable.
C)  they target the considered and rational desires of the consumers.
D)  they do not abide by the principles of welfare economics.

Question 10

Most courts allow a business to completely disclaim the implied warranty of merchantability.

Accepted Answer

A) True 
 B)False

Question 11

Identify an example of consumer vulnerability.

Accepted Answer

A)  Elderly people are susceptible to expensive health care bills.
B)  Alcoholics are susceptible to alcohol abuse.
C)  Children are susceptible to any bright,attractive items of no practical value.
D)  Single women walking alone at night are susceptible to sexual assault.

Question 12

Which of the following is true of general vulnerability?

Accepted Answer

A)  It occurs when a person has an impaired ability to make an informed consent to the market exchange.
B)  It occurs when a person is susceptible to some specific physical,psychological,or financial harm.
C)  It results from an unsatisfactory market exchange.
D)  It results from manufacturers' inability to satisfy consumer desires.

Question 13

Unsafe products do not further the utilitarian goal of maximizing overall happiness.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements about manipulation would a strong believer of the principle-based ethical tradition most likely support?

Accepted Answer

A)  Cases of paternalistic manipulation,in which someone is manipulated for their own good,are acceptable.
B)  Manipulation executed without deception is acceptable.
C)  Even unsuccessful manipulations are guilty of ethical wrong.
D)  The ethical consequence of manipulation depends on the personal characteristics of the manipulator.

Question 15

Identify a true statement about strict product liability laws in the United States.

Accepted Answer

A)  They are highly favored by the business community.
B)  They hold that the government must pay consumers in situations where neither the producer nor the consumer is at fault.
C)  They hold a business responsible for any harm from product use,even if it is not the result of business negligence.
D)  They are similar to the strict liability standards adopted by the European Union.

Question 16

Outline the duties under a contract model,and the ethical perspective that underlies tort law.

Accepted Answer

Under a contract model,the only duties t...

Question 17

Explain what the ethical and the unethical means of influencing others include.What is its impact in advertising?

Accepted Answer

There are ethically good and bad ways fo...

Question 18

Society creates a strong incentive for businesses to produce safer goods and services by holding them responsible for any harm their products cause.This claim supports the:

Accepted Answer

A)  strict product liability standard.
B)  actual foreseeability standard.
C)  reasonable person standard.
D)  consent and informed decision standarD.

Question 19

According to the _____ tradition,there surely can be cases of paternalistic manipulation,in which someone is manipulated for his or her own good.

Accepted Answer

utilitarian
Explanation: The utilitarian...

Question 20

_____ occurs when the harm is other than the financial harm of an unsatisfactory market exchange.

Accepted Answer

General vulnerability
Explanat...

Exam 8: Ethics and Marketing

The implied warranty of merchantability shifts the burden of proof from:

Correct Answer
verified

Which of the following is an implication of the "dependence effect"?

Correct Answer
verified

Explain what the ethical and the unethical means of influencing others include.What is its impact in advertising?

Correct Answer
verified
There are ethically good and bad ways fo...
View Answer

Marketing experts consider stealth marketing extraordinarily effective because:

Correct Answer
verified

Manipulation focuses on _____.

Correct Answer
verified

Identify a true statement about strict product liability laws in the United States.

Correct Answer
verified

Unsafe products do not further the utilitarian goal of maximizing overall happiness.

Correct Answer
verified

In a strict liability case,if it can be proved that a business was as careful as possible about its product or service,it is not held liable for the harm that results from its use.

Correct Answer
verified

Explain the concept of negligence.

Correct Answer
verified
Negligence is a central component of tor...
View Answer

Correct Answer
verified

According to the _____ tradition,there surely can be cases of paternalistic manipulation,in which someone is manipulated for his or her own good.

Correct Answer
verified
utilitarian
Explanation: The utilitarian...
View Answer

The utilitarian tradition in ethics would have the strongest objections to manipulation.

Correct Answer
verified

Society creates a strong incentive for businesses to produce safer goods and services by holding them responsible for any harm their products cause.This claim supports the:

Correct Answer
verified

Most courts allow a business to completely disclaim the implied warranty of merchantability.

Correct Answer
verified

Identify an example of consumer vulnerability.

Correct Answer
verified

Which of the following statements about manipulation would a strong believer of the principle-based ethical tradition most likely support?

Correct Answer
verified

Which of the following is true of general vulnerability?

Correct Answer
verified

Outline the duties under a contract model,and the ethical perspective that underlies tort law.

Correct Answer
verified
Under a contract model,the only duties t...
View Answer

_____ occurs when the harm is other than the financial harm of an unsatisfactory market exchange.

Correct Answer
verified
General vulnerability
Explanat...
View Answer

Marketing practices targeted at elderly individuals for goods,such as supplemental health insurance,and funerals,are subject to criticism because:

Correct Answer
verified

Exam 8: Ethics and Marketing

The implied warranty of merchantability shifts the burden of proof from:

Correct AnswerverifiedShow Answer

Which of the following is an implication of the "dependence effect"?

Correct AnswerverifiedShow Answer

Explain what the ethical and the unethical means of influencing others include.What is its impact in advertising?

Correct AnswerverifiedThere are ethically good and bad ways fo...View AnswerShow Answer

Marketing experts consider stealth marketing extraordinarily effective because:

Correct AnswerverifiedShow Answer

Manipulation focuses on _____.

Correct AnswerverifiedShow Answer

Identify a true statement about strict product liability laws in the United States.

Correct AnswerverifiedShow Answer

Unsafe products do not further the utilitarian goal of maximizing overall happiness.

Correct AnswerverifiedShow Answer

In a strict liability case,if it can be proved that a business was as careful as possible about its product or service,it is not held liable for the harm that results from its use.

Correct AnswerverifiedShow Answer

Explain the concept of negligence.

Correct AnswerverifiedNegligence is a central component of tor...View AnswerShow Answer

Correct AnswerverifiedShow Answer

According to the _____ tradition,there surely can be cases of paternalistic manipulation,in which someone is manipulated for his or her own good.

Correct AnswerverifiedutilitarianExplanation: The utilitarian...View AnswerShow Answer

The utilitarian tradition in ethics would have the strongest objections to manipulation.

Correct AnswerverifiedShow Answer

Society creates a strong incentive for businesses to produce safer goods and services by holding them responsible for any harm their products cause.This claim supports the:

Correct AnswerverifiedShow Answer

Most courts allow a business to completely disclaim the implied warranty of merchantability.

Correct AnswerverifiedShow Answer

Identify an example of consumer vulnerability.

Correct AnswerverifiedShow Answer

Which of the following statements about manipulation would a strong believer of the principle-based ethical tradition most likely support?

Correct AnswerverifiedShow Answer

Which of the following is true of general vulnerability?

Correct AnswerverifiedShow Answer

Outline the duties under a contract model,and the ethical perspective that underlies tort law.

Correct AnswerverifiedUnder a contract model,the only duties t...View AnswerShow Answer

_____ occurs when the harm is other than the financial harm of an unsatisfactory market exchange.

Correct AnswerverifiedGeneral vulnerabilityExplanat...View AnswerShow Answer

Marketing practices targeted at elderly individuals for goods,such as supplemental health insurance,and funerals,are subject to criticism because:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified
There are ethically good and bad ways fo...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified
Negligence is a central component of tor...
View Answer

Correct Answer
verified

Correct Answer
verified
utilitarian
Explanation: The utilitarian...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Under a contract model,the only duties t...
View Answer

Correct Answer
verified
General vulnerability
Explanat...
View Answer

Correct Answer
verified