Question 1

When consumers are injured by a product and no one is at fault,the legal doctrine of strict product liability holds manufacturers accountable.

Accepted Answer

A) True 
 B)False

Question 2

Consumers are vulnerable when they are not aware that they are subject to a marketing campaign.This type of campaign is called:

Accepted Answer

A)  imminent marketing.
B)  word-of-mouth marketing.
C)  network marketing.
D)  undercover marketing.

Question 3

Consumer vulnerability occurs when a person has an impaired ability to make an informed consent to the market exchange.

Accepted Answer

A) True 
 B)False

Question 4

_____,a concept of tort law,provides an avenue for consumers to hold producers responsible for their products.

Accepted Answer

A)  Extortion
B)  Negligence
C)  Malpractice
D)  Battery

Question 5

Identify a true statement about the legal doctrine of strict liability.

Accepted Answer

A)  It frees manufacturers from any kind of liability as soon as a product is sold to a consumer.
B)  It allows consumers to assume that products are safe for use.
C)  It is favored by business corporations in the United States.
D)  It holds a business accountable for paying damages whether or not it was at fault.

Question 6

Unlike tort law,contract law states that:

Accepted Answer

A)  the only duties that a person owes are those that have been explicitly promised to another party.
B)  one owes other people certain general duties,even if one has not voluntarily assumed them.
C)  no matter how careful a business is in its product,if harm results from use,the business is liable.
D)  the reasonable person standard can be interpreted in various ways.

Question 7

Outline the implication of the social contract tradition within business.

Accepted Answer

The social contract tradition in ethics ...

Question 8

According to empirical studies,greater consumption is likely to lead to unhappiness.This condition is called _____.

Accepted Answer

A)  affluenza
B)  caveat emptor
C)  caveat lector
D)  merchantability

Question 9

The legal doctrine of strict liability is ethically controversial because it holds a(n)_____ accountable for paying damages whether or not it was at fault.

Accepted Answer

business
Explanation: The lega...

Question 10

The _____ ethical tradition would see a simple situation of an agreement for an exchange between two parties as upholding respect for individuals by treating them as autonomous agents capable of pursuing their own ends.

Accepted Answer

A)  role-based
B)  rights-based
C)  rules-based
D)  strategy-based

Question 11

While approaching an ethical issue in marketing,the utilitarian tradition would ask to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale.

Accepted Answer

A) True 
 B)False

Question 12

A simple situation in which two parties come together and freely agree to an exchange is only prima facie ethically legitimate because:

Accepted Answer

A)  research studies prove that a simple exchange does not involve unethical situations.
B)  it involves the consent of both parties involved and leaves no room for unethical acts.
C)  certain conditions must be met before it can be concluded that autonomy has been respected and mutual benefit has been achieved.
D)  it rejects the assumption that individuals are capable of pursuing their own ends.

Question 13

Summarize the three issues pertaining to marketing ethically.

Accepted Answer

It will be helpful to keep three concern...

Question 14

Tort law holds that:

Accepted Answer

A)  the only duties that a person owes are those that have been explicitly promised to another party.
B)  manufacturers are accountable in cases where consumers are injured by products and no one is at fault.
C)  consumers need complex contracts to protect themselves from all harms that products might cause.
D)  people do not owe other people any general duties,if they have not voluntarily assumed them.

Question 15

Identify the "Four Ps" of marketing.

Accepted Answer

All of the factors considered and each d...

Question 16

Consumer vulnerability occurs when:

Accepted Answer

A)  a person has an impaired ability to make an informed consent to the market exchange.
B)  a person has access to too much information about a product and the market exchange process.
C)  the consumer is treated as an end in itself.
D)  there are too many manufacturers in the market.

Question 17

The _____ standard implies that unthoughtful people cannot be negligent,since one escapes liability by not actually thinking about the consequences of one's acts.

Accepted Answer

actual foreseeability
Explanation: The a...

Question 18

Which of the following is one of the "Four Ps" of marketing?

Accepted Answer

A)  Purpose
B)  Planning
C)  Promotion
D)  People

Question 19

Which of the following is a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit an organization and its stakeholders?

Accepted Answer

A)  Procuring
B)  Branding
C)  Marketing
D)  Copywriting

Question 20

An employer is held liable for damages caused by an accident involving an employee driving the company car on company business.Identify the law underlying this decision.

Accepted Answer

A)  The doctrine of caveat emptor
B)  The doctrine of respondent superior
C)  Implied warranty of merchantability
D)  The doctrine of caveat lector

Exam 8: Ethics and Marketing

While approaching an ethical issue in marketing,the utilitarian tradition would ask to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale.

Correct AnswerverifiedShow Answer

Summarize the three issues pertaining to marketing ethically.

Correct AnswerverifiedIt will be helpful to keep three concern...View AnswerShow Answer

The _____ standard implies that unthoughtful people cannot be negligent,since one escapes liability by not actually thinking about the consequences of one's acts.

Correct Answerverifiedactual foreseeabilityExplanation: The a...View AnswerShow Answer

Which of the following is a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit an organization and its stakeholders?

Correct AnswerverifiedShow Answer

When consumers are injured by a product and no one is at fault,the legal doctrine of strict product liability holds manufacturers accountable.

Correct AnswerverifiedShow Answer

According to empirical studies,greater consumption is likely to lead to unhappiness.This condition is called _____.

Correct AnswerverifiedShow Answer

_____,a concept of tort law,provides an avenue for consumers to hold producers responsible for their products.

Correct AnswerverifiedShow Answer

Consumer vulnerability occurs when a person has an impaired ability to make an informed consent to the market exchange.

Correct AnswerverifiedShow Answer

Unlike tort law,contract law states that:

Correct AnswerverifiedShow Answer

The legal doctrine of strict liability is ethically controversial because it holds a(n)_____ accountable for paying damages whether or not it was at fault.

Correct AnswerverifiedbusinessExplanation: The lega...View AnswerShow Answer

Outline the implication of the social contract tradition within business.

Correct AnswerverifiedThe social contract tradition in ethics ...View AnswerShow Answer

Which of the following is one of the "Four Ps" of marketing?

Correct AnswerverifiedShow Answer

Tort law holds that:

Correct AnswerverifiedShow Answer

Identify a true statement about the legal doctrine of strict liability.

Correct AnswerverifiedShow Answer

Identify the "Four Ps" of marketing.

Correct AnswerverifiedAll of the factors considered and each d...View AnswerShow Answer

An employer is held liable for damages caused by an accident involving an employee driving the company car on company business.Identify the law underlying this decision.

Correct AnswerverifiedShow Answer

Consumer vulnerability occurs when:

Correct AnswerverifiedShow Answer

Consumers are vulnerable when they are not aware that they are subject to a marketing campaign.This type of campaign is called:

Correct AnswerverifiedShow Answer

The _____ ethical tradition would see a simple situation of an agreement for an exchange between two parties as upholding respect for individuals by treating them as autonomous agents capable of pursuing their own ends.

Correct AnswerverifiedShow Answer

A simple situation in which two parties come together and freely agree to an exchange is only prima facie ethically legitimate because:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
It will be helpful to keep three concern...
View Answer

Correct Answer
verified
actual foreseeability
Explanation: The a...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
business
Explanation: The lega...
View Answer

Correct Answer
verified
The social contract tradition in ethics ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
All of the factors considered and each d...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified