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In pure competition, price is determined where the industry


A) demand and supply curves intersect.
B) total cost is less than total revenue.
C) demand intersects the individual firm's marginal cost curve.
D) average total cost equals total variable cost.

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The MR = MC rule can be restated for a purely competitive seller as P = MC because


A) each additional unit of output adds exactly its price to total revenue.
B) the firm's average revenue curve is downsloping.
C) the market demand curve is downsloping.
D) the firm's marginal revenue and total revenue curves will coincide.

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Local electric or gas utility companies mostly operate in which market structure?


A) monopolistic competition
B) pure competition
C) pure monopoly
D) oligopoly

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If a profit-seeking competitive firm is producing its profit-maximizing output and its total fixed costs fall by 25 percent, the firm should


A) use more labor and less capital to produce a larger output.
B) not change its output.
C) reduce its output.
D) increase its output.

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A firm sells a product in a purely competitive market. The marginal cost of the product at the current output of 200 units is $4.00. The average variable cost is $3.50. The market price of the product is $3.00. To maximize profits or minimize losses, the firm should


A) continue to produce 200 units.
B) continue production, but produce less than 200 units.
C) increase production to more than 200 units.
D) shut down.

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D

The basic difference between pure competition and monopolistic competition is in the number of firms in the industry.

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(Consider This) An otherwise unprofitable motel located on a largely abandoned roadway might be able to stay open for several years by


A) increasing its nightly room rates.
B) reducing or eliminating its annual maintenance expenses.
C) charging room rates that exceed marginal revenue.
D) eliminating its fixed costs, including its opportunity costs.

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If the firm produces an output level below its break-even point, then the firm will earn negative economic profits.

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An industry comprising 40 firms, none of which has more than 3 percent of the total market for a differentiated product, is an example of


A) monopolistic competition.
B) oligopoly.
C) pure monopoly.
D) pure competition.

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A

Average revenue is conceptually equivalent to the


A) unit price of the product.
B) average cost of the product.
C) marginal cost of the product.
D) marginal revenue of the product.

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The term imperfect competition refers to every market structure besides pure competition.

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If a purely competitive firm is producing at the P = MC output and realizing an economic profit, at that output


A) marginal revenue is less than price.
B) marginal revenue exceeds ATC.
C) ATC is being minimized.
D) total revenue equals total cost.

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In the short run, a competitive firm will always choose to shut down if product price is less than the lowest attainable average total cost.

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False

In which market model are the conditions of entry into the market easiest?


A) pure competition
B) pure monopoly
C) monopolistic competition
D) oligopoly

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Average revenue and marginal revenue are equal at each output level in


A) pure competition.
B) monopolistic competition.
C) monopoly.
D) oligopoly.

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A purely competitive firm is currently in short-run equilibrium and its MC exceeds its ATC at its current output level. It can be concluded that


A) firms will leave the industry in the long run.
B) the firm is realizing an economic profit.
C) the firm is suffering an economic loss.
D) the firm will shut down in the short run.

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In pure competition, a competitive firm's supply curve is that section of its marginal cost curve above ATC, and at any price below the average cost, the firm will produce nothing.

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Oligopoly firms may produce either standardized or differentiated products.

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Assume a purely competitive firm is selling 200 units of output at $3 each. At this output, its total fixed cost is $100 and its total variable cost is $350. This firm


A) is maximizing its profit.
B) is making a profit, but not necessarily the maximum profit.
C) is incurring losses.
D) should shut down in the short run.

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Which of the following is not a basic characteristic of pure competition?


A) considerable nonprice competition
B) no barriers to the entry or exit of firms
C) a standardized or homogeneous product
D) a large number of buyers and sellers

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