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Exam 4: Marketing Ethics

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Question 21

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When Bernie Ebbers,WorldCom's CEO,was convicted of financial crimes,WorldCom was forced to merge with MCI.One of the ramifications of this merger was the loss of WorldCom's sponsorship of the Sea Pines Heritage PGA golf tournament.The tournament funds the Heritage Foundation,a major community charity.This example illustrates

A) the need to identify issues.
B) that the impact of unethical actions can reach far beyond the corporation.
C) that unethical firms cannot be socially responsible.
D) the lack of information needed to make ethical decisions.
E) the questionable advantage of social responsibility.

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Question 22

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Why are marketers more likely to be singled out for criticism about unethical behavior than other business professionals?

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Because marketers interact dir...

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Question 23

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Being socially responsible is generally considered

Rock-Bend Company is considering buying out a competing firm and closing most of the competitor's factories.The firm has identified the various stakeholders and their issues and gathered the available data.Everyone with an interest in the issue has engaged in brainstorming and evaluation of alternatives.Management reviewed and refined the alternatives,and then chose a course of action.If the managers are not confident about the decision,they should

Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for handicapped children.The letter writer is critical of a banner displayed at the event,with the logos of alcoholic beverages and Hisaoki's company name.Hisaoki never considered that this problem might arise.In the Framework for Ethical Decision Making,Hisaoki's company failed to

The idea that corporate social responsibility is unnecessary because the goal of any corporation is simply to make a profit has been thoroughly discredited and is no longer supported by economists or business people.

When Johnson & Johnson removed all Tylenol from the shelves after some containers were tampered with,poisoning and killing seven people,the company

Paul wants to work for a firm that demonstrates corporate social responsibility.Draw up a list of questions Paul could use in an interview to determine the level of commitment of potential employers.

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems.Previously,they were only expected to answer buyers' questions.The new regulation addressed the marketing ethical problem of

Jacinta has just learned that a brand of clothing she has been selling for years in her store is being made by workers in sweatshops,under inhumane working conditions,by workers paid subsistence wages.Which of the questions in the Ethical Decision-Making Metric will most likely affect her decision to discontinue the brand?

When auditing expenses claimed by the university president,the auditors found extravagant spending on $1,000 per night hotels,banquets,and gourmet restaurants.The president was fired,alumni donations declined,and staff members-who were disturbed by the extravagance while staff salaries were frozen-quit their jobs.This example illustrates

Products that may damage the environment,the use of sweatshop labor,and the marketing of dangerous products are examples of

Paulo,owner of a local plumbing repair company,wants to improve his company's reputation for corporate social responsibility.What could Paulo do?

How would you distinguish a firm that practices corporate social responsibility from one that behaves ethically?

Unlike other business functions like accounting or finance,people in marketing are often singled out as the root cause of ethical concerns because

In a recent Gallup survey,which of the following professions was rated lowest in ethical standards?

How does corporate social responsibility relate to ethics?

Ethos Water donates 2 percent of its profits to children in need of clean water.This action demonstrates that Ethos Water is a firm with a strong ethical climate.

After a firm has identified the various stakeholders and their issues and gathered the available data,all parties relevant to the decision should engage in brainstorming and evaluation of alternatives.__________ then review and refine these alternatives,and choose a course of action.

For every consumer who purchases a pair of TOMS shoes for $55.00,the company promises that a child will receive a pair of shoes.TOMS shoes is actively engaging in