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Exam 4: Marketing Ethics

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Question 51

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BlendMate,a firm that manufactures high-end blenders,donates $10 per blender sold to a local food bank.This is a form of corporate social responsibility.

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Question 52

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In marketing,managers often face the choice of doing what is beneficial for them and possibly the firm in the short run and doing what is right and beneficial for the firm and society in the long run.How can this dilemma be addressed?

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The short-term goals of each employee mu...

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Question 53

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An example in the text describes a campaign by Grey Poupon that involved a Facebook campaign targeted toward people who had "good taste." The campaign was criticized for privacy issues that made it unethical.This occurred during the implementation phase of the strategic marketing planning process.

Name at least two examples of ethical behavior and two examples of socially responsible behavior that you have witnessed in a company or heard about through the media.How do these instances meet the criteria for ethical and socially responsible behavior as outlined in the text?

Anupam's company manufactures industrial ladders.He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves.During which phase of the strategic marketing planning process should this issue be addressed?

Compared to the average company,firms with strong ethical climates tend to

Each individual's ethical standards are a product of his or her culture and upbringing.

The Henry Ford Health System (a health care provider) has set strict limits for pharmaceutical representatives and will no longer allow doctors in its system to accept free lunches,gifts,or other perks from the pharmaceutical representatives.The Henry Ford Health System probably established this policy because

Briefly describe how CSR affects the various stakeholder categories.

Rock-Bend Company is considering buying out a competing firm and closing most of the competitor's factories.The firm has identified the various stakeholders and their issues and gathered the available data.Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives.Management reviewed and refined the alternatives,and then chose a course of action.If the managers are not confident about the decision,they should

Being socially responsible is generally considered

A local deli has decided that it wants to become more socially responsible.For three of the stakeholder groups listed in the chapter,suggest socially responsible actions the deli could take to serve those stakeholders.

After a firm has identified the various stakeholders and their issues and gathered the available data,all parties relevant to the decision should engage in brainstorming and evaluating alternatives.__________ then review and refine these alternatives,and choose a course of action.

During the _____ phase of the strategic marketing planning process,ethical mission statements can serve as a means to guide a firm's SWOT analysis.

A recent poll conducted by Time magazine found that 38 percent of U.S.consumers

________ refers to the moral or ethical dilemmas that might arise in a business setting.

Briefly describe the three phases of the strategic marketing planning process and give one example of an ethical dilemma that might arise during each phase.

When making decisions,managers often have to decide between doing what is beneficial for them (and possibly the firm) in the short run,and doing what is right and beneficial for the firm and for society in the long run.To address this conflict,a firm

In marketing,managers often face the choice of doing what is beneficial for them and possibly the firm in the short run and doing what is right and beneficial for the firm and society in the long run.

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation,all parties relevant to the decision should