FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 13: Digital Social Media Marketing

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 1

Multiple Choice

Review LaterAdd Note

Review Later

Social media monitoring is also known as

A) social listening.
B) data mining.
C) sentiment analysis.
D) digital marketing.
E) media marketing.

Correct Answer

verified

Show Answer

Question 2

True/False

Review LaterAdd Note

Review Later

Search engine marketing is the process of getting more traffic based on higher rankings of free or "organic" search results on search engines.

Correct Answer

verified

False

Question 3

True/False

Review LaterAdd Note

When it comes to the order to follow in content marketing,research shows that the quickest route to building a solid foundation of trust is to lead with user-generated content.

What happens in the zero moment of truth?

A call to action is an image or line of text that prompts visitors,leads,and customers to perform a desired action.

For most customers,social media is the least preferred channel to engage with brands on customer-service issues.

According to the public relations firm Ruder Finn,all of the following are online motivations for website users except

What location-based technology uses small sensors to send messages to smartphone users who enter a nearby,defined geographic area?

Many location-based marketing campaigns incorporate the use of

The process of getting more traffic based on higher ranking of free or "organic" search results on search engines is referred to as search engine

According to your text,the most common and easiest to measure metric is the _____ of mentions.

What acronym describes the incredibly short window of three to five seconds after a shopper first encounters a product on a store shelf?

Reach is a measure of the total audience size for a given platform.

Research conducted by HubSpot on social media presence universally suggests that it is "a must" for firms to have a presence on which social media platform?

The introduction of mass-scale newspaper printing early in the 20th century started a new age of communications.

According to research by Virginia Tech University,the mere presence of mobile technologies has the potential to ______ interpersonal connections.

Because they enable users to create their own content and share it with others,sites such as Facebook,YouTube,and Twitter are collectively described as _____ _____.

The Cluetrain Manifesto,which predicted the Internet would upend the nature of consumer-brand interactions,stated that "Markets are _______."

Access to social media content and apps has been a huge driver in smartphone and tablet adoption by consumers.

Ninety three percent of online experiences begin with the use of a search _____.