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Exam 4: Consumer Behavior

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Question 61

Multiple Choice

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Which of the following is not one of the need levels in Maslow's hierarchy of needs?

A) self-actualization
B) esteem
C) psychological
D) safety
E) love/belonging

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Question 62

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In-store promotion is a very useful tool for marketing high-involvement products.

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Question 63

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Warren opened a new computer store in town.When customers purchase a computer from his store,they automatically receive an extended warranty,free in-home installation,access to Warren's 24-hour technical support team,and in-store software training classes.By offering all these things,Warren is most likely trying to

If,when buying a new refrigerator,you consider certain characteristics such as energy efficiency,storage capacity,and a water/ice dispensing system important,these are part of your evaluative criteria.

How do low-involvement and high-involvement products differ?

Which of the following can be said regarding buyers/customers for the business-to-business (B2B) market?

In the buying center,______ often define technical specifications and provide information for evaluating options.

Which of the following has led to the growth of search-engine marketing?

A _____ _____ occurs when customers' needs change slightly or they are not completely satisfied with the product they purchased.

Factors like time and involvement that serve as an interface between consumers and their decision-making process are ______ influences.

A _____ _____ can be described as a set of social actors along with the set of ties between each pair of actors.

Marketers can capitalize on consumer learning by designing marketing strategies that

The broad set of knowledge,beliefs,laws,morals,customs,and any other capabilities or habits acquired by humans as members of society is referred to as

Personality characteristics are often easier for a firm to understand and measure than lifestyle traits.

Almost all consumer behavior is _______,occurring over time due to experiences and other external stimuli.

Hospitals,schools,and churches are all examples of ______ markets.

If Tiger Woods agreed to endorse a specific brand of golf clubs,he might influence a large number of people to buy those clubs because he is considered knowledgeable about the product.In this instance,Tiger Woods would be considered a(n)______ ______.

The North American Industry Classification System (NAICS)is a single industry classification system used by members of _______.(use acronym)

Trevor went to the store to get a new pair of running shoes but the store was temporarily out of the brand he normally buys.What is the term for this situation?

Daniel Kahneman's mode of thought referred to as System 1 can be described as