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Exam 12: The Strategy of International Business

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Question 41

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How do firms respond to low cost pressures and low pressures for local responsiveness?

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Sometimes,multinational firms find thems...

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Question 42

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What is an experience curve? What is its strategic significance?

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The experience curve refers to systemati...

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Which of the following is an observation made by researchers Bartlett and Ghoshal regarding modern multinational enterprises?

The liberalization of the world trade and investment environment in recent decades,by facilitating greater international competition,has generally

Netflix incurs a huge fixed cost to obtain streaming rights to movies and television programs.However,it is able to spread this cost over a large number of subscribers that results in a cost-savings phenomenon referred to as

Which of the following is a support activity in the operations of a firm?

Cost reduction pressures tend to be particularly intense in industries that

A global car manufacturer wants to start production in China.While catering to local responsiveness,what can the firm do to get scale economies?

Mayer Life Systems,a manufacturer of surgical and medical appliances,invented and patented a new dialysis machine that radically reduced maintenance and operational issues.Responding to a global demand,it decided to sell the machines manufactured at its plant in the United States to various markets across the globe.Since the product features provided by Mayer were not provided by any other competitor,Mayer did not feel any pressure for cost reductions.Which of the following strategies is most likely being pursued by Mayer?

What are the different types of competitive pressures that firms competing in a global marketplace face? How can firms respond to such pressures?

Joanna's assessment of the value of a handbag sold at $110 is $200.The $200 is referred to as the

What are core competencies? What are their advantages?

Omega locates it global manufacturing in Mexico,its global distribution in Honduras,and its design in Germany.By dispersing different stages of its value chain to those locations around the world where the value added is maximized or where the costs of value creation are minimized,Omega has created a(n)

By producing its products in larger volume than its competitors,Omega is able to achieve substantial reductions in unit cost.Which of the following refers to Omega's advantage?

Firms that pursue an international strategy focus on increasing profitability by reaping the cost reductions that come from economies of scale,learning effects,and location economies.

A global standardization strategy makes most sense when there are strong pressures for cost reductions and demands for local responsiveness are minimal.

The value of Omega's top selling fitness product to an average consumer is $150 and the average unit cost of producing that product is $65.In this scenario,$85 ($150-$65) represents

According to Michael Porter,all positions on the efficiency frontier are viable.

In which of the following tasks will the learning effects be most significant?

A localization strategy involves some duplication of functions and smaller production runs.