Question 1

The _________ is the written statement of marketing objectives,strategies,and activities to be followed in the business plan.

Accepted Answer

A)  marketing plan
B)  marketing mix
C)  marketing system
D)  marketing structure

Question 2

Competitor analysis begins with:

Accepted Answer

A)  gathering samples of the competitors product(s) .
B)  discovering each competitors advertising budget.
C)  documenting the current strategy of each primary competitor.
D)  identifying which competitors are most successful.

Question 3

Which of the following is an internal environmental variable?

Accepted Answer

A)  The economy
B)  Technology
C)  Industry demand
D)  Financial resources

Question 4

Manufacturer's agents take title to products and resell them.

Accepted Answer

A) True 
 B)False

Question 5

It is a good idea to have several marketing goals,since it provides better clarity to the entrepreneur.

Accepted Answer

A) True 
 B)False

Question 6

When products cannot be easily differentiated,the entrepreneur is forced to charge a lower price than the competition.

Accepted Answer

A) True 
 B)False

Question 7

A marketing plan need not provide for the use of existing resources,allocation of all equipment,financial resources,and human resources,since this is part of a production plan.

Accepted Answer

A) True 
 B)False

Question 8

Focus groups should be led by the entrepreneur.

Accepted Answer

A) True 
 B)False

Question 9

Business-to-business marketing involves:

Accepted Answer

A)  sales to households for personal consumption.
B)  a more direct channel of distribution than consumer markets.
C)  selling products such as household furniture.
D)  selling products and services through certified representatives.

Exam 8: The Marketing Plan

Focus groups should be led by the entrepreneur.

Correct Answer
verified

Competitor analysis begins with:

Correct Answer
verified

Manufacturer's agents take title to products and resell them.

Correct Answer
verified

Business-to-business marketing involves:

Correct Answer
verified

It is a good idea to have several marketing goals,since it provides better clarity to the entrepreneur.

Correct Answer
verified

The _________ is the written statement of marketing objectives,strategies,and activities to be followed in the business plan.

Correct Answer
verified

When products cannot be easily differentiated,the entrepreneur is forced to charge a lower price than the competition.

Correct Answer
verified

A marketing plan need not provide for the use of existing resources,allocation of all equipment,financial resources,and human resources,since this is part of a production plan.

Correct Answer
verified

Which of the following is an internal environmental variable?

Correct Answer
verified

Exam 8: The Marketing Plan

Focus groups should be led by the entrepreneur.

Correct AnswerverifiedShow Answer

Competitor analysis begins with:

Correct AnswerverifiedShow Answer

Manufacturer's agents take title to products and resell them.

Correct AnswerverifiedShow Answer

Business-to-business marketing involves:

Correct AnswerverifiedShow Answer

It is a good idea to have several marketing goals,since it provides better clarity to the entrepreneur.

Correct AnswerverifiedShow Answer

The _________ is the written statement of marketing objectives,strategies,and activities to be followed in the business plan.

Correct AnswerverifiedShow Answer

When products cannot be easily differentiated,the entrepreneur is forced to charge a lower price than the competition.

Correct AnswerverifiedShow Answer

A marketing plan need not provide for the use of existing resources,allocation of all equipment,financial resources,and human resources,since this is part of a production plan.

Correct AnswerverifiedShow Answer

Which of the following is an internal environmental variable?

Correct AnswerverifiedShow Answer

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Correct Answer
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