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Exam 4: Conscious Marketing,corporate Social Responsibility,and Ethics

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Question 81

Multiple Choice

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In the ethical decision-making metric,the question that asks "Would I want the person I admire most to see me doing this?" applies to the

A) publicity test.
B) admired observer test.
C) moral mentor test.
D) transparency test.
E) person in the mirror test.

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Question 82

Multiple Choice

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How does your text describe how social media firms help marketers connect with their customers?

A) by helping firms appear more "hip" to customers
B) by helping build connections between customers and firms
C) by helping firms establish an Internet presence
D) by allowing customers to search for products more easily
E) by allowing firms to capture customer information

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Question 83

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Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical,social,and environmental impacts of business operations.

Funeral home businesses have been criticized for accepting payments from medical parts companies for assisting them in finding families who would allow materials to be harvested from deceased family members.Though not illegal,the payments raised ethical questions.How should the funeral industry go about addressing these questions?

Select four of the seven primary motivations for mobile apps and provide examples of apps that correspond to each motivation.

________ are free to download,but appear as ads on the screen ; they generate revenue while users interact with the app.

All of the following statements regarding corporate social responsibility are true except

Elena is the CEO of a small manufacturing firm.She is concerned with meeting the investment objectives of the firm's shareholders,and sees no value in corporate social responsibility.Elena's attitude is

From a marketing perspective,what role is played by professional bloggers?

A roofing company agreed to complete a job in one week and collected a 50 percent deposit,but never showed up to do the job.The same roofing company then donated $6,000 to a local children's hospital.The roofing company could be considered socially responsible.

Suppose that a restaurant near campus wants to use social media to get more students to visit the restaurant.The manager plans to offer a free dessert to anyone who "likes" the restaurant's Facebook page.Describe some data the restaurant should collect to measure the effectiveness of the campaign.

Your text notes that the networking benefits of LinkedIn are particularly beneficial for which group?

When designing a social media marketing campaign,the first step is to identify the target audience.

What is Google+?

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation,__________ should engage in brainstorming and evaluating alternatives.

How do companies such as the Home Shopping Network effectively utilize media-sharing sites? Provide examples,including reference to which two of the 4E frameworks are most active.

For marketers,media-sharing sites such as YouTube or Flickr are social media tools best used to

Why might an active Facebook user also want to participate in LinkedIn?

Derek just posted an entry in his blog talking about how happy he is with his new GoPro camera.In the blog he also posted videos that he took with the camera.As a customer of the product,which facet of the 4E framework for social media is Derek most exhibiting?

Alan wants to upgrade his look before a job interview.A friend tells him about a men's clothing line that allows potential customers to virtually try on suits and see what looks best.It even offers an interactive "custom fit" feature.After checking out his options,Alan takes his measurements and orders a suit without ever leaving his office.Virtually trying on a suit best describes which of the 4E framework objectives?