A) cash and carry marketing channel
B) intensive distribution channel
C) selective distribution channel
D) indirect marketing channel
E) direct marketing channel
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A) the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point-of-origin to point-of consumption to satisfy customer requirements.
B) a sequence of firms that perform activities required to create and deliver a good or service to consumers or industrial users.
C) the integration and organization of information and logistic activities across firms in a supply chain for the purpose of creating and delivering goods and services that provides value to consumers.
D) the integration and organization of information and logistical activities that actively brings consumers together with sellers through the express use of agents and brokers.
E) a highly organized system that facilitates minute to minute communication between all members of a supply chain that ensures the producer is aware of any changes in delivery or demand for a product or service.
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A) direct marketing channel
B) industrial distributor
C) dual distribution system
D) strategic channel alliance
E) franchising operation
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A) marketing
B) buying
C) sorting
D) assorting
E) risk taking
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A) supplier service costs
B) manufacturing costs
C) total logistics costs
D) social responsibility costs
E) total marketing costs
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Dual distribution occurs when a firm emp...View Answer
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A) industrial distributor
B) direct marketing channel
C) dual distribution system
D) strategic channel alliance
E) franchising operation
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A) transportation.
B) risk taking.
C) buying and selling.
D) assorting, sorting, and storing.
E) financing, grading, and marketing information and research.
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A) breadth
B) depth
C) density
D) mass
E) concentration
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A) service-sponsored retail system
B) retailer-sponsored cooperative
C) administered cooperative system
D) manufacturer-sponsored cooperative
E) wholesaler-sponsored voluntary chain
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There are three major types of vertical ...View Answer
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A) the time lag from the inception of an idea until its initial commercialization.
B) the time lag from ordering an item until it is received and ready for use or sale.
C) the time between the commercialization of a product and general acceptance of the product as no longer "new."
D) the time lag between a new product entering the market and the market entry of the product's first competitor.
E) the time between when a new product is first promoted to its target market and when the product actually comes to the marketplace.
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A) decisions needed to move raw materials to the producer.
B) decisions needed to move semi-finished materials to a merchant wholesaler.
C) decisions needed to move finished products to the distributor.
D) decisions needed to move finished products directly from the producer to the retailer.
E) decisions needed to move a product from the source of raw materials to consumption.
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A) the more responsibilities a channel member takes in terms of distribution, advertising, and selling expenses, the greater the potential for manufacturer profitability.
B) the more responsibilities the manufacturer assumes relative to its channel members, the greater the potential for profitability.
C) the extent to which channel members share costs determines the margins received by each member and by the channel as a whole.
D) while channel members can increase profitability by taking on distribution and selling expenses, advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability.
E) profitability is not related to the length or nature of the distribution chain.Pricing and profitability are determined by the manufacturer as the first step in the pricing process.
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A) buying and selling.
B) gathering, sorting, storing, and transporting.
C) financing and grading.
D) risk taking.
E) marketing information and research.
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A) minimize total logistics costs.
B) maximize distribution channels.
C) eliminate the need for additional manpower.
D) deliver maximum customer service.
E) maximize up-stream task transference.
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A) agent
B) broker
C) retailer
D) distributor
E) wholesaler
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A) service-sponsored retail franchise system
B) service-sponsored franchise systems
C) manufacturer-sponsored wholesale system
D) manufacturer-sponsored retail franchise system
E) administered vertical marketing system
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A) an intermediary who sells only to other intermediaries.
B) a manufacturer's paid representative and acting voice in initial sales transactions.
C) an intermediary who sells to other intermediaries, usually to retailers.
D) an intermediary who takes possession of a product, alters it in some way, and sells it to the ultimate consumer.
E) an intermediary who sells to consumers.
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A) agent
B) retailer
C) wholesaler
D) global agent
E) industrial distributor
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