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Exam 13: Managing Marketing Channels and Supply Chains

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Question 61

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Which type of market coverage is usually associated with shopping goods?

A) intensive distribution
B) extensive distribution
C) selective distribution
D) exclusive distribution
E) concentrated distribution

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Question 62

Multiple Choice

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Walmart is a channel captain because of their strong image, number of outlets, and purchasing volume.The source of walmart's power is

A) its economic influence.
B) its expertise.
C) its identification with a particular channel member.
D) its legitimate rights through contracts.
E) its political connections.

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Question 63

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Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n) __________ designed to deliver products to consumers at the lowest possible cost.

Channels are typically designed to satisfy one or more of four consumer interests.What are they and why are they important?

The practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point-of-origin to point-of consumption to satisfy customer requirements is referred to as __________.

The density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area is referred to as __________ distribution.

A channel member (producer, wholesaler, or retailer) who coordinates, directs, and supports other channel members is referred to as a _________.

Remax assists sellers in marketing their property and selling it for the highest possible price under the best terms.Remax is an example of a

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a _________.

Intermediaries make possible the flow of products from producers to ultimate consumers by performing three basic functions.According to figure 13-2 above, the term that would be used to describe the intermediary function in cell "C," would be _________.

Figure 13-3 -Figure 13-3 above, depicts four common marketing channels for consumer products and services which differ by the kind and number of intermediaries.Cubicle "a" would be a good example of which of the following?

Ibm is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a __________ global marketplace.

A(n) _________ is an intermediary who sells to other intermediaries.

The practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks, which will deliver the products to specific stores is referred to as _________.

Logistics is most closely related to which element of the marketing mix?

The term vertical marketing systems refers to

A marketing channel relies on __________ to make products available to consumers and industrial users.

Two students, Nick and Lee, were studying for an upcoming exam in their introduction to marketing course.While studying the chapter on marketing channels and wholesalers, Nick made the following statement: "if it weren't for wholesalers and other intermediaries in the channel of distribution, the products we buy would cost a lot less!" after contemplating Nick's statement, Lee said, "wait a minute.We learned in class that channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Lee's statement refers to

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "D," would be _________.