Question 1

During the purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Accepted Answer

A)  problem recognition
B)  alternative evaluation
C)  cognitive dissonance
D)  routine response behavior
E)  postpurchase behavior

Question 2

Samantha was often "on call" at the hospital so her husband Ari, an amateur chef, prepared most of the meals for the family.As an anniversary gift, Samantha and her children decided to buy Ari a top-of-the-line professional cook stove.Ari's primary role in this process was that of __________.

Accepted Answer

A)  information gatherer
B)  influencer
C)  purchaser
D)  decision maker
E)  user

Question 3

The distinct phases a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors are referred to as

Accepted Answer

A)  circle of life.
B)  family life cycle.
C)  family continuum.
D)  family evolution.
E)  marriage life cycle.

Question 4

Involvement refers to

Accepted Answer

A)  the personal, social, and economic significance of the purchase to the consumer.
B)  the external influences that affect a consumer's purchase.
C)  the level of difficulty involved in making a purchase including licensing, registration, pre-approval, and credit checks.
D)  the total number of people (sales clerks, supervisors, etc.)  involved in the actual exchange process.
E)  the time, energy, and personal investment that will be required for the actual use of a product.

Question 5

Each of the VALS segments exhibits unique media preferences.Which segment would be the most likely to read sports magazines?

Accepted Answer

A)  experiencers
B)  believers
C)  makers
D)  achievers
E)  innovators

Question 6

Beth gives Megan $5 allowance a week.Then Megan is taken shopping to select what she wants to buy.If the item desired costs more than $5, Megan's mother suggests she save her money until she has enough saved to pay for the desired item.When Megan purchases the item, she is allowed to make her own selection, pay for it herself, and engage in interaction necessary with the sales clerk.In this way, Megan's mother encourages the development of

Accepted Answer

A)  consumer acclamation.
B)  consumer socialization.
C)  consumer enculturation.
D)  purchasing socialization.
E)  purchasing enculturation.

Question 7

You will be graduating soon and have been offered "the job of your dreams." The new position, however, requires some traveling so you will need a car.You currently do not have one.What decision process will you go through to purchase an automobile?

Accepted Answer

This purchase would require five purchas...

Question 8

At the __________ of the purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

Accepted Answer

A)  problem recognition stage
B)  information search stage
C)  alternative evaluation stage
D)  purchase decision stage
E)  postpurchase stage

Question 9

Needs involving personal fulfillment are called __________.

Accepted Answer

A)  physiological needs
B)  self-actualization needs
C)  safety needs
D)  social needs
E)  personal needs

Question 10

In the VALS system, consumers who favor established, prestige products and services and are interested in time-saving devices given their hectic schedules are called

Accepted Answer

A)  thinkers.
B)  believers.
C)  achievers.
D)  innovators.
E)  experiencers.

Question 11

A palindrome is a word or phrase that reads the same whether read from right or left.While Marshall was originally unaware of the term, once he read an article about palindromes for his English class, he saw the term three more times that week.This is most likely the result of

Accepted Answer

A)  selective retention.
B)  selective attention.
C)  selective intuition.
D)  selective perception.
E)  stimulus discrimination.

Question 12

The American Floral Council used an ad that showed 3 flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Accepted Answer

A)  purchase task
B)  social surroundings
C)  physical surroundings
D)  psychological effects
E)  antecedent states

Question 13

Women influence what percent of new car-buying decisions?

Accepted Answer

A)  15%
B)  28%
C)  46%
D)  62%
E)  83%

Question 14

FIGURE 5-14 
-According to the text depicted in Figure 5-14 above, African Americans rank __________ in terms of spending power in the U.S.

Accepted Answer

A)  second-largest spending power of the three racial/ethnic subcultures
B)  third-largest spending power of the three racial/ethnic subcultures
C)  fourth-largest spending power of the three racial/ethnic subcultures
D)  fifth-largest spending power of the three racial/ethnic subcultures
E)  tenth-largest spending power of the three racial/ethnic subcultures

Question 15

Sociocultural influences which affects the consumer purchase decision process, include all of the following except ___________.

Accepted Answer

A)  personal influence
B)  reference groups
C)  family
D)  culture and subculture
E)  values, beliefs, and attitudes

Question 16

Which of the following statements about African-American buying patterns is most accurate?

Accepted Answer

A)  There are few differences between African-Americans and Caucasians.
B)  African-American men spend more on health and beauty products than Caucasian men do.
C)  The typical African-American family is five years older than the typical Caucasian family.
D)  While price is not an issue, African-Americans are strongly motivated by quality and choice.
E)  African American buying power is still affected by the negative consequences of disparities in employment and educational opportunities in earlier American history.

Question 17

Asian Americans that are conversant in English, highly educated, hold professional and managerial positions, and exhibit buying patterns very much like the typical American consumer are referred to as__________.

Accepted Answer

A)  subcultured
B)  social classed
C)  nonassimilated
D)  peer identified
E)  assimilated

Question 18

Which of the following statements about subliminal perception is most accurate?

Accepted Answer

A)  The Federal Communications Commission (FC
C)   believes that subliminal perception does work with a sizeable number of consumers.
B)  Subliminal messages are illegal in the United States.
C)  Subliminal messages are more effective now since they can be individualized through use of the Internet.
D)  About half of U.S.consumers think that subliminal messages can cause them to buy things they don't want.
E)  The use of subliminal messaging is monitored by the Better Business Bureau.

Question 19

An aspiration group is a group

Accepted Answer

A)  to which a person belongs, including fraternities and social clubs.
B)  that a person wishes to be a member of or wishes to be identified with.
C)  that a person wishes to maintain a distance from, because of differences in values or behaviors.
D)  that a person knows he or she can never really fit into because of basic cultural differences.
E)  that a person feels is significantly above him or her in terms of socioeconomics.

Question 20

The influencing of people during conversation is referred to as

Accepted Answer

A)  opinion making.
B)  peer persuasion.
C)  interpersonal dialogue.
D)  word of mouth activity.
E)  action-oriented communication.

Exam 5: Understanding Consumer Behavior

During the purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Correct Answer
verified

In the VALS system, consumers who favor established, prestige products and services and are interested in time-saving devices given their hectic schedules are called

Correct Answer
verified

At the __________ of the purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

Correct Answer
verified

FIGURE 5-14 -According to the text depicted in Figure 5-14 above, African Americans rank __________ in terms of spending power in the U.S.

Correct Answer
verified

An aspiration group is a group

Correct Answer
verified

A palindrome is a word or phrase that reads the same whether read from right or left.While Marshall was originally unaware of the term, once he read an article about palindromes for his English class, he saw the term three more times that week.This is most likely the result of

Correct Answer
verified

Involvement refers to

Correct Answer
verified

Needs involving personal fulfillment are called __________.

Correct Answer
verified

Women influence what percent of new car-buying decisions?

Correct Answer
verified

Which of the following statements about African-American buying patterns is most accurate?

Correct Answer
verified

The distinct phases a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors are referred to as

Correct Answer
verified

The American Floral Council used an ad that showed 3 flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Correct Answer
verified

Correct Answer
verified

Sociocultural influences which affects the consumer purchase decision process, include all of the following except ___________.

Correct Answer
verified

Samantha was often "on call" at the hospital so her husband Ari, an amateur chef, prepared most of the meals for the family.As an anniversary gift, Samantha and her children decided to buy Ari a top-of-the-line professional cook stove.Ari's primary role in this process was that of __________.

Correct Answer
verified

You will be graduating soon and have been offered "the job of your dreams." The new position, however, requires some traveling so you will need a car.You currently do not have one.What decision process will you go through to purchase an automobile?

Correct Answer
verified
This purchase would require five purchas...
View Answer

The influencing of people during conversation is referred to as

Correct Answer
verified

Which of the following statements about subliminal perception is most accurate?

Correct Answer
verified

Asian Americans that are conversant in English, highly educated, hold professional and managerial positions, and exhibit buying patterns very much like the typical American consumer are referred to as__________.

Correct Answer
verified

Each of the VALS segments exhibits unique media preferences.Which segment would be the most likely to read sports magazines?

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

During the purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Correct AnswerverifiedShow Answer

In the VALS system, consumers who favor established, prestige products and services and are interested in time-saving devices given their hectic schedules are called

Correct AnswerverifiedShow Answer

At the __________ of the purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

Correct AnswerverifiedShow Answer

FIGURE 5-14 -According to the text depicted in Figure 5-14 above, African Americans rank __________ in terms of spending power in the U.S.

Correct AnswerverifiedShow Answer

An aspiration group is a group

Correct AnswerverifiedShow Answer

A palindrome is a word or phrase that reads the same whether read from right or left.While Marshall was originally unaware of the term, once he read an article about palindromes for his English class, he saw the term three more times that week.This is most likely the result of

Correct AnswerverifiedShow Answer

Involvement refers to

Correct AnswerverifiedShow Answer

Needs involving personal fulfillment are called __________.

Correct AnswerverifiedShow Answer

Women influence what percent of new car-buying decisions?

Correct AnswerverifiedShow Answer

Which of the following statements about African-American buying patterns is most accurate?

Correct AnswerverifiedShow Answer

The distinct phases a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors are referred to as

Correct AnswerverifiedShow Answer

The American Floral Council used an ad that showed 3 flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Sociocultural influences which affects the consumer purchase decision process, include all of the following except ___________.

Correct AnswerverifiedShow Answer

Samantha was often "on call" at the hospital so her husband Ari, an amateur chef, prepared most of the meals for the family.As an anniversary gift, Samantha and her children decided to buy Ari a top-of-the-line professional cook stove.Ari's primary role in this process was that of __________.

Correct AnswerverifiedShow Answer

You will be graduating soon and have been offered "the job of your dreams." The new position, however, requires some traveling so you will need a car.You currently do not have one.What decision process will you go through to purchase an automobile?

Correct AnswerverifiedThis purchase would require five purchas...View AnswerShow Answer

The influencing of people during conversation is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements about subliminal perception is most accurate?

Correct AnswerverifiedShow Answer

Asian Americans that are conversant in English, highly educated, hold professional and managerial positions, and exhibit buying patterns very much like the typical American consumer are referred to as__________.

Correct AnswerverifiedShow Answer

Each of the VALS segments exhibits unique media preferences.Which segment would be the most likely to read sports magazines?

Correct AnswerverifiedShow Answer

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Correct Answer
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Correct Answer
verified
This purchase would require five purchas...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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