Filters
Question type
Study Flashcards

Which of the following statements regarding when and where online consumers shop and buy is most accurate?


A) Eighty percent of online sales occur on weekdays.
B) The busiest online shopping day is Saturday.
C) Only 10 percent of consumers say they visit websites from their place of work.
D) Most people buy online when they are depressed.
E) Favorite websites for workday shopping and buying feature shoes or work attire

Correct Answer

verifed

verified

What technology term would be used to describe the capability of capturing visitor information to a website such as expressed product preferences, personal data, passwords, and financial information, including credit card numbers?


A) spam
B) spiders
C) loggers
D) cookies
E) trackers

Correct Answer

verifed

verified

Retailers and direct selling firms have found that their websites, while cannibalizing sales volume from stores, catalogs, and sales representatives, attract new customers and influence sales. When Victoria's Secret, the well-known retailer of intimate apparel for women ages 18 to 45 created its website, it reported that __________ of its website customers are __________, most of whom generate new sales volume for the company.


A) 50 percent; women between the ages of 45 and 65
B) 40 percent; teenagers from 13 to 17
C) 30 percent; mature women 50 years and older
D) 25 percent; customers from rural communities
E) 60 percent; men

Correct Answer

verifed

verified

Consumers and companies populate two market environments today. One is the traditional __________ and the other is the __________.


A) extranet; intranet
B) superstore; hypermarket
C) marketplace; marketspace
D) shopping mall; virtual mall
E) online store; virtual store

Correct Answer

verifed

verified

In terms of the online customer experience, content refers to


A) a website's capabilities to enable commercial transactions.
B) all the digital information on a website - text, video, audio, and graphics.
C) the multiple ways the website enables user-to-user communication.
D) the dialogue that unfolds between the website and its users.
E) the information consumers provide to the firm through its websitE.Text term definition - content.

Correct Answer

verifed

verified

iVillage.com is a website targeted at women who share common interests such as career management, personal finances, parenting, relationships, beauty, and health. The site features articles, newsletters, and videos on these topics as well as the opportunity for visitors to link to its social media sites like Facebook and Pinterest. This describes one example of why consumers shop and buy online, which is __________.


A) control
B) customization
C) convenience
D) choice
E) communication

Correct Answer

verifed

verified

Pizza Hut's cost-conscious mothers look for a good quality product and __________. Deal-seeking young adult males seek more of the food they love with __________ in the process.


A) nutritional value; coupons and extra servings
B) a hassle-free eating experience; less time and cash invested
C) the lowest price possible; a great social experience
D) time with their children; the best price possible
E) friendly environment; free, fast, and easy delivery

Correct Answer

verifed

verified

Collaborative filtering gives marketers the ability to make a dead-on sales recommendation to a buyer in __________.


A) a manner of minutes
B) real time
C) click time
D) virtual time
E) bona fide time

Correct Answer

verifed

verified

Which of the following examples demonstrates how electronic commerce creates customer value through form utility?


A) Recreational Equipment, an outdoor gear marketer, receives 35% of its orders between the hours of 10:00 p.m. and 7:00 a.m. when its retail stores are closed.
B) Forty five percent of sales at Amazon.com are from buyers who live outside the U.S.
C) Travelocity.com provides almost immediate access to and confirmation of travel arrangements and accommodations.
D) Bluefly.com, an apparel company, encourages customers to create their own uniquely designed shirts.
E) Pediatricians can purchase dinosaur stethoscope covers at AllHeart.com.

Correct Answer

verifed

verified

An Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking, and blogs is referred to as __________.


A) buzz marketing
B) customerization
C) viral marketing
D) liking
E) permission marketing

Correct Answer

verifed

verified

List the six reasons why consumers shop and buy online.

Correct Answer

verifed

verified

The six reasons consumers shop...

View Answer

Explain how the Pizza Hut website uses the seven website design elements.

Correct Answer

verifed

verified

The Pizza Hut website uses the seven web...

View Answer

Although Recreational Equipment, Inc. (www.rei.com) has typical retail store hours, 35 percent of its orders are placed between the hours of 10:00 p.m. and 7:00 a.m. This shows how electronic commerce contributes to customer value through the creation of __________.


A) time utility
B) place utility
C) possession utility
D) form utility
E) financial utility

Correct Answer

verifed

verified

Online consumers are considered empowered consumers because


A) products and services purchased online often cost less than in a retail store.
B) online shopping does not require that they fight traffic, find a parking space, walk long store aisles, and wait in line at checkout.
C) they can control their shopping and purchase decision process.
D) there are websites for almost any product or service they want.
E) they can engage in an electronic dialogue with marketers.

Correct Answer

verifed

verified

Sales arising from cross-channel shoppers dwarf exclusive online retail sales. Retail sales revenue from cross-channel shoppers today is estimated to be about __________ times greater than online retail sales.


A) two
B) three
C) five
D) seven
E) ten

Correct Answer

verifed

verified

Web communities refer to


A) online cooperative buying centers that allow individuals to purchase at the same bulk rate as large organizations.
B) customers linked by a common Internet service provider.
C) virtual reality games that allow players to create their own worlds, countries, towns, etc.
D) websites that allow people to congregate online and exchange views on topics of common interest.
E) all customers served by a particular firm who are sent regular e-mail sales notifications and coupons from the manufacturer.

Correct Answer

verifed

verified

Describe two potential problems associated with transactional websites.

Correct Answer

verifed

verified

The first problem is the potential for t...

View Answer

Pizza Hut's website customization is achieved in several ways, but the primary utility is to simplify ordering. For customers who have already registered, there are several personalization options, including rapid ordering called Express Checkout - a feature that's based on __________.


A) offering the greatest selection
B) speed up the delivery process
C) saved preferences
D) offering the best value for the price
E) create strong customer relationship

Correct Answer

verifed

verified

The solicitation of a consumer's consent (called opt-in) to receive e-mail and advertising based on personal data supplied by the consumer is referred to as __________.


A) collaborative marketing
B) personalization
C) viral marketing
D) buzz marketing
E) permission marketing

Correct Answer

verifed

verified

Which of the following pricing tactics would Ticketmaster use if it wanted to price sports and concert tickets based solely in response to demand for the events?


A) yield management pricing
B) experience curve pricing
C) dynamic pricing
D) cost-plus pricing
E) skimming pricing

Correct Answer

verifed

verified

Showing 61 - 80 of 262

Related Exams

Exam 1

Creating Customer Relationships and Value Through Marketing

244 Questions

Exam 2

Developing Successful Organizational and Marketing Strategies

341 Questions

Exam 3

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

379 Questions

Exam 4

Understanding Consumer Behavior

380 Questions

Exam 5

Understanding Organizations As Customers

249 Questions

Exam 6

Understanding and Reaching Global Consumers and Markets

239 Questions

Exam 7

Marketing Research: From Customer Insights to Actions

287 Questions

Exam 8

Market Segmentation, Targeting, and Positioning

232 Questions

Exam 9

Developing New Products and Services

388 Questions

Exam 10

Managing Successful Products, Services, and Brands

408 Questions

Exam 11

Pricing Products and Services

407 Questions

Exam 12

Managing Marketing Channels and Supply Chains

324 Questions

Exam 13

Retailing and Wholesaling

347 Questions

Exam 14

Integrated Marketing Communications and Direct Marketing

302 Questions

Exam 15

Advertising, Sales Promotion, and Public Relations

369 Questions

Exam 16

Using Social Media to Connect With Consumers

180 Questions

Exam 17

Personal Selling and Sales Management

302 Questions

Show Answer