A) Almost all advertising has been found by the courts to be "false and deceptive."
B) The goal of advertising is to make a firm's demand curve more elastic.
C) It is illegal to make false and deceptive advertising claims.
D) All forms of advertising are legal because advertising is a form of speech protected by the Bill of Rights.
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Multiple Choice
A) A
B) B
C) C
D) D
E) E
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Multiple Choice
A) quantity demanded will decrease by 5% and total revenue will increase.
B) there will be no change in either quantity demanded or total revenue because demand is inelastic.
C) quantity demanded will decrease by 5% and total revenue will decrease.
D) quantity demanded will decrease by 10% and total revenue will increase.
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Essay
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View Answer
Multiple Choice
A) perfectly elastic.
B) perfectly inelastic.
C) relatively elastic.
D) relatively inelastic.
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Multiple Choice
A) increase the price and decrease the quantity demanded.
B) increase the price while not affecting the quantity demanded.
C) reduce the quantity demanded to zero no matter what the initial price.
D) have no effect on either price or quantity demanded.
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Multiple Choice
A) 5
B) 10
C) 40
D) 50
E) more than 60
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Short Answer
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Multiple Choice
A) zero; inferior
B) negative; normal
C) positive; inferior
D) positive; normal
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Multiple Choice
A) The most important determinant of the degree of elasticity of demand is the availability of substitutes.
B) The demand for gasoline is very elastic.
C) The advertiser wants to push her product's demand curve to the right and make it more elastic.
D) Supply is most elastic in the market period.
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Multiple Choice
A) all
B) most
C) half
D) less than half
E) none
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Multiple Choice
A) 2 cents
B) 8 cents
C) 12 cents
D) 18 cents
E) 20 cents
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Multiple Choice
A) raise both demand and supply.
B) lower both demand and supply.
C) lower only supply.
D) raise only supply.
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Multiple Choice
A) quantity supplied becomes more sensitive to price.
B) quantity demanded is not sensitive to price.
C) quantity supplied becomes less sensitive to price.
D) quantity demanded is very sensitive to price.
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Multiple Choice
A) perfectly elastic
B) relatively elastic
C) unit elastic
D) relatively inelastic
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Multiple Choice
A) decrease the supply of
B) increase the supply of
C) decrease the demand for
D) increase the demand for
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Multiple Choice
A) raise the demand for their product and make it more elastic.
B) raise the demand for their product and make it less elastic.
C) lower the demand for their product and make it more elastic.
D) lower the demand for their product and make it less elastic.
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Multiple Choice
A) Statement I is true and statement II is false.
B) Statement II is true and statement I is false.
C) Both statements are true.
D) Both statements are false.
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Short Answer
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Multiple Choice
A) 10
B) 1.0
C) 0.0
D) 0.1
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