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Which statement is the most accurate?


A) Almost all advertising has been found by the courts to be "false and deceptive."
B) The goal of advertising is to make a firm's demand curve more elastic.
C) It is illegal to make false and deceptive advertising claims.
D) All forms of advertising are legal because advertising is a form of speech protected by the Bill of Rights.

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Use the following figure to answer the question : Use the following figure to answer the question :   -In the above graph, unit elasticity would occur at approximately point ____. A) A B) B C) C D) D E) E -In the above graph, unit elasticity would occur at approximately point ____.


A) A
B) B
C) C
D) D
E) E

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A car dealership estimates that the elasticity of demand for its top models is 0.5. If it raises its prices by 10%,


A) quantity demanded will decrease by 5% and total revenue will increase.
B) there will be no change in either quantity demanded or total revenue because demand is inelastic.
C) quantity demanded will decrease by 5% and total revenue will decrease.
D) quantity demanded will decrease by 10% and total revenue will increase.

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If price were lowered from $11 to $10 and quantity demanded rose from 87 to 89, calculate elasticity; state whether demand is elastic, unit elastic, or inelastic; and find how much total revenue was when price was $11 and $10.

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P1 = $11; ...

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A demand curve that is perfectly horizontal is


A) perfectly elastic.
B) perfectly inelastic.
C) relatively elastic.
D) relatively inelastic.

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If the demand for table salt were perfectly inelastic at all prices, a decrease in supply would


A) increase the price and decrease the quantity demanded.
B) increase the price while not affecting the quantity demanded.
C) reduce the quantity demanded to zero no matter what the initial price.
D) have no effect on either price or quantity demanded.

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Use the following Figure to answer the question : Use the following Figure to answer the question :   -As a result of the tax cigarette consumption declines by _____ million packs a week. A) 5 B) 10 C) 40 D) 50 E) more than 60 -As a result of the tax cigarette consumption declines by _____ million packs a week.


A) 5
B) 10
C) 40
D) 50
E) more than 60

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When supply is perfectly elastic, the entire tax burden falls on the ____.

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If income elasticity for a good or service is _____, then we can say that the good or service is _____.


A) zero; inferior
B) negative; normal
C) positive; inferior
D) positive; normal

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Which is the most accurate statement?


A) The most important determinant of the degree of elasticity of demand is the availability of substitutes.
B) The demand for gasoline is very elastic.
C) The advertiser wants to push her product's demand curve to the right and make it more elastic.
D) Supply is most elastic in the market period.

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When demand is perfectly elastic the buyer pays _____ of a tax.


A) all
B) most
C) half
D) less than half
E) none

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Use the following Figure to answer the question : Use the following Figure to answer the question :   -About how much of the tax is paid by consumers in the form of higher prices? A) 2 cents B) 8 cents C) 12 cents D) 18 cents E) 20 cents -About how much of the tax is paid by consumers in the form of higher prices?


A) 2 cents
B) 8 cents
C) 12 cents
D) 18 cents
E) 20 cents

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When a tax is lowered this will


A) raise both demand and supply.
B) lower both demand and supply.
C) lower only supply.
D) raise only supply.

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Use the following figure to answer the question : Use the following figure to answer the question :    -If the price elasticity of supply for a good increases over time A) quantity supplied becomes more sensitive to price. B) quantity demanded is not sensitive to price. C) quantity supplied becomes less sensitive to price. D) quantity demanded is very sensitive to price. -If the price elasticity of supply for a good increases over time


A) quantity supplied becomes more sensitive to price.
B) quantity demanded is not sensitive to price.
C) quantity supplied becomes less sensitive to price.
D) quantity demanded is very sensitive to price.

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The demand for goods such as household electricity, bread and legal services tend to be


A) perfectly elastic
B) relatively elastic
C) unit elastic
D) relatively inelastic

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Use the following figure to answer the question : Use the following figure to answer the question :    -The basic effect of a tax on a service is to _____ that service. A) decrease the supply of B) increase the supply of C) decrease the demand for D) increase the demand for -The basic effect of a tax on a service is to _____ that service.


A) decrease the supply of
B) increase the supply of
C) decrease the demand for
D) increase the demand for

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Advertisers try to


A) raise the demand for their product and make it more elastic.
B) raise the demand for their product and make it less elastic.
C) lower the demand for their product and make it more elastic.
D) lower the demand for their product and make it less elastic.

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Statement I: In the very short run, the demand for gasoline and home heating oil is almost perfectly inelastic. Statement II: When American consumers traded in their gas-guzzler automobiles for Japanese fuel-efficient cars from the mid-1970s to the mid 1980s, this was an example of how the demand for gasoline had become more elastic in the long run.


A) Statement I is true and statement II is false.
B) Statement II is true and statement I is false.
C) Both statements are true.
D) Both statements are false.

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In the __________ (short run/long run) a steel manufacturer that has fixed productive capacity and is operating its plant with one eight-hour shift, can still increase output by adding a second or third shift.

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When the demand elasticity of a service is ____, a small increase in price will lead to a decline of the same percentage in quantity.


A) 10
B) 1.0
C) 0.0
D) 0.1

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