Question 1

Which of the following elements of website usability refers to the effort it takes to regain the same level of proficiency when a user returns to the site after a period of time?

Accepted Answer

A)   efficiency
B)   satisfaction level
C)   memorability
D)   stickiness

Question 2

________ is a component of a web address that maps to the unique IP address of the destination location.

Accepted Answer

A)   Protocol identifier
B)   File protocol
C)   Registered domain name
D)   Fragment identifier

Question 3

When someone registers a domain name that is a company's trademark, hoping to resell it to the company at an exorbitant profit, it is called ________.

Accepted Answer

A)   phishing
B)   cybersquatting
C)   domain tasting
D)   online identity-theft

Question 4

________ is a website structure with several links to pages at all levels, allowing visitors correspondingly numerous paths through the site.

Accepted Answer

A)   Multi-dimensional website architecture
B)   Integrated website architecture
C)   Sequential architecture
D)   Hierarchical website architecture

Question 5

________ refers to the part of a website template that controls the fonts and colors which appear when an editor identifies some text as a page heading, content management system, a paragraph title, or some other style.

Accepted Answer

A)   Cascading style sheets
B)   Hypertext markup language
C)   Scalable vector graphics
D)   Javascript

Question 6

________ is an international body that establishes and publishes standards for programming languages used to create software for the web.

Accepted Answer

A)   Internet Corporation for Assigned Names and Numbers
B)   Web Accessibility Initiative
C)   International Software Developers Association
D)   World Wide Web Consortium

Question 7

________ is/are a(n)  e-commerce relationship in which organizations buy and sell products or services online from or to one another.

Accepted Answer

A)   Consumer to business (C2
B)  
B)   Consumer to consumer (C2
C)  
C)   Business to business relationships (B2
B)  
D)   Business to consumer (B2
C)

Question 8

Why are organizations reluctant to make their websites accessible to people with disabilities?

Accepted Answer

In a survey of corporate web masters and...

Question 9

Which of the following is NOT a function of the Web Accessibility Initiative (WAI) ?

Accepted Answer

A)   developing guidelines for web accessibility
B)   offering tutorials and tips to help organizations improve their sites
C)   developing free assistive technology products and services
D)   offering links to a variety of software tools that designers can use to check a site's accessibility against the guidelines

Question 10

The original language used to create web pages is called ________.

Accepted Answer

A)   Javascript
B)   AJAX
C)   hypertext markup language
D)   Basic

Question 11

Which of the following is a measure of the satisfaction level of website users?

Accepted Answer

A)   the extent to which a user can accomplish simple tasks on the first visit to the site
B)   how quickly and efficiently a user performs tasks after learning the site's basic design
C)   the number of mistakes users make when they attempt to accomplish a task and how easily they can recover from those mistakes
D)   the ratings of individual experiences on the website by the users

Question 12

A(n)  ________ is a software application that retrieves, interprets, and displays web resources.

Accepted Answer

A)   communications protocol
B)   search engine
C)   web browser
D)   uniform resource identifier

Question 13

What are the uses of shopping cart software?

Accepted Answer

E-commerce systems typically include sho...

Question 14

________ is a website structure in which the top-level homepage contains links to second-level pages, which then link to further relevant pages.

Accepted Answer

A)   Flat website architecture
B)   Multi-dimensional website architecture
C)   Hierarchical website architecture
D)   Sequential architecture

Question 15

________ usually have the primary web goal of informing or entertaining the audience.

Accepted Answer

A)   Online magazines
B)   Political blogs
C)   Public service ads
D)   Digital libraries

Question 16

Which of the following parts of the URL "http:// www.timesonline.co.uk" represents the top-level domain?

Accepted Answer

A)   http://
B)  Luk
C)   www.
D)   timesonline

Question 17

Which of the following will NOT improve the web accessibility of a site?

Accepted Answer

A)   adding alternative text tags for every image
B)   implementing forms that require a mouse click
C)   using self-explanatory links
D)   making bold headings, short paragraphs, and orderly paragraph arrangements

Question 18

Search engine marketing is far less intrusive than banner ads or pop-up windows.

Accepted Answer

A) True 
 B)False

Question 19

________ is the hierarchical naming system that maps a more memorable URL to the actual IP address.

Accepted Answer

A)   Internet imaging protocol
B)   Asynchronous layered coding
C)   Domain name system
D)   Hypertext transfer protocol

Question 20

________ refers to the ease with which a person can accomplish a goal using some tool, such as a website, a mobile phone, or a kiosk.

Accepted Answer

A)   Usability
B)   Media richness
C)   Stickiness
D)   Backward compatibility

Exam 6: The Web and E-Commerce

Why are organizations reluctant to make their websites accessible to people with disabilities?

Correct AnswerverifiedIn a survey of corporate web masters and...View AnswerShow Answer

Search engine marketing is far less intrusive than banner ads or pop-up windows.

Correct AnswerverifiedShow Answer

________ usually have the primary web goal of informing or entertaining the audience.

Correct AnswerverifiedShow Answer

________ is the hierarchical naming system that maps a more memorable URL to the actual IP address.

Correct AnswerverifiedShow Answer

________ refers to the part of a website template that controls the fonts and colors which appear when an editor identifies some text as a page heading, content management system, a paragraph title, or some other style.

Correct AnswerverifiedShow Answer

A(n) ________ is a software application that retrieves, interprets, and displays web resources.

Correct AnswerverifiedShow Answer

________ is a component of a web address that maps to the unique IP address of the destination location.

Correct AnswerverifiedShow Answer

What are the uses of shopping cart software?

Correct AnswerverifiedE-commerce systems typically include sho...View AnswerShow Answer

Which of the following will NOT improve the web accessibility of a site?

Correct AnswerverifiedShow Answer

________ is a website structure with several links to pages at all levels, allowing visitors correspondingly numerous paths through the site.

Correct AnswerverifiedShow Answer

________ refers to the ease with which a person can accomplish a goal using some tool, such as a website, a mobile phone, or a kiosk.

Correct AnswerverifiedShow Answer

The original language used to create web pages is called ________.

Correct AnswerverifiedShow Answer

Which of the following elements of website usability refers to the effort it takes to regain the same level of proficiency when a user returns to the site after a period of time?

Correct AnswerverifiedShow Answer

________ is/are a(n) e-commerce relationship in which organizations buy and sell products or services online from or to one another.

Correct AnswerverifiedShow Answer

Which of the following is a measure of the satisfaction level of website users?

Correct AnswerverifiedShow Answer

________ is a website structure in which the top-level homepage contains links to second-level pages, which then link to further relevant pages.

Correct AnswerverifiedShow Answer

Which of the following parts of the URL "http:// www.timesonline.co.uk" represents the top-level domain?

Correct AnswerverifiedShow Answer

When someone registers a domain name that is a company's trademark, hoping to resell it to the company at an exorbitant profit, it is called ________.

Correct AnswerverifiedShow Answer

________ is an international body that establishes and publishes standards for programming languages used to create software for the web.

Correct AnswerverifiedShow Answer

Which of the following is NOT a function of the Web Accessibility Initiative (WAI) ?

Correct AnswerverifiedShow Answer

Correct Answer
verified
In a survey of corporate web masters and...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
E-commerce systems typically include sho...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified