Question 1

The online book review magazine, bookreviewusa.com, offers free access to all their reviews and author interviews; however, only those who have purchased a premium access can read book extracts from recently published books. What is the primary web goal of this organization?

Accepted Answer

A)   inform or entertain the audience
B)   influence the audience
C)   sell products and commodities
D)   facilitate offline relationships

Question 2

Which of the following is true about third-party cookies?

Accepted Answer

A)   Click-through rates are lower when third-party cookies are used.
B)   They are not tied just to the site a person is visiting.
C)   Third-party cookies do not track users' web activities or browsing habits.
D)   Third-party cookies are non-retrievable.

Question 3

How does hypertext markup language (HTML) help in creating web pages?

Accepted Answer

The original language used to create web...

Question 4

Which of the following elements of website usability measures the extent to which a user can accomplish simple tasks on the first visit to the website?

Accepted Answer

A)   memorability
B)   error rates
C)   ease of learning
D)   efficiency

Question 5

Devices and software that help people with disabilities, such as screen readers for the visually impaired, are called ________.

Accepted Answer

A)   assistive technologies
B)   alternative technologies
C)   human performance technologies
D)   appropriate technologies

Question 6

Which of the following is true about Internet Corporation for Assigned Names and Numbers (ICANN) ?

Accepted Answer

A)   It is a nonprofit organization.
B)   It accepts domain names written only with the Roman alphabet.
C)   It does not accept applications from organizations that want to use brand names as top-level domains.
D)   It develops assistive technology products and services free of charge.

Question 7

________ is a language used to add interactivity to web pages.

Accepted Answer

A)   XML
B)   AJAX
C)   HTTP
D)   Javascript

Question 8

________ is a website structure with several links to pages at all levels, allowing visitors numerous paths through the site.

Accepted Answer

A)   Multidimensional website architecture
B)   Integrated website architecture
C)   Sequential architecture
D)   Hierarchical website architecture

Question 9

The last string of letters in the name of a website indicates ________.

Accepted Answer

A)   the name of the individual or organization that owns the site
B)   the security classification of the web page
C)   the programming language used to create the web page
D)   the type of organization or country code

Question 10

Which of the following is a function of the Internet Corporation for Assigned Names and Numbers (ICANN) ?

Accepted Answer

A)   developing guidelines for web accessibility
B)   settling disputes over domain names
C)   developing free assistive technology products and services
D)   enforcing international anti-cybersquatting laws

Question 11

The IT department of Detroit University decides to create a website with the primary goal of facilitating offline relationships with students. Which of the following would best help the university to reach this goal?

Accepted Answer

A)   The website should offer premium access to specialized content for fee-paying students.
B)   The website should offer Detroit University apparel, such as university logo T-shirts, college sweatshirts, hats and jackets, and replica football jerseys for sale.
C)   The website should allow prospective students to access virtual tours of the campus.
D)   The website should allow students to create free blogs.

Question 12

________ is a website structure in which the top-level homepage contains links to second-level pages, which then link to further relevant pages.

Accepted Answer

A)   Flat website architecture
B)   Multidimensional website architecture
C)   Hierarchical website architecture
D)   Sequential architecture

Question 13

Alzheimer's Society, a private, Chicago-based nonprofit organization, decides to create a social networking forum for caregivers of people with Alzheimer's disease. While selecting a domain name, which of the following top-level domains would best suit their goals?

Accepted Answer

A)   gov
B)   com
C)   edu
D)   org

Question 14

What are the uses of shopping cart software?

Accepted Answer

E-commerce systems typically include sho...

Question 15

________ is an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists.

Accepted Answer

A)   Search engine marketing
B)   Search engine optimization
C)   Geotargeting
D)   Content farming

Question 16

Not all devices connected to the Internet have a unique IP address.

Accepted Answer

A) True 
 B)False

Question 17

Web marketers launch link-building campaigns to improve their brand image.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following factors would improve the web accessibility of a site?

Accepted Answer

A)   using fixed text sizes
B)   creating text-only alternative versions for devices such as PDA
C)   creating very tiny clickable areas
D)   implementing forms that require a mouse click

Question 19

Which of the following demonstrates a downside of crowdsourcing?

Accepted Answer

A)   Trying to drive up the operating expenses of a rival automobile company, employees at another automobile company click repeatedly on the competitor's sponsored link without intending to buy anything.
B)   An international funding organization for welfare programs in underdeveloped regions removes data from Wikipedia which described some of the allegations of corruption against the organization.
C)   An organization which hires freelance writers for its web-promotion campaigns finds that the quality of work is often substandard.
D)   A market survey conducted by a home improvement firm revealed that the firm's policy of lowered advertising expenditure and greater focus on generating word-of-mouth publicity had not resulted in the sales targets being met.

Question 20

Addictinggames.com is a website that offers casual amusement such as shooting games and celebrity spoofs. The games are free, but the site's ads target the likely players based on their demographic information. The primary web goal of this organization is to sell products or services.

Accepted Answer

A) True 
 B)False

Exam 6: The Web, E-Commerce, and M-Commerce

The IT department of Detroit University decides to create a website with the primary goal of facilitating offline relationships with students. Which of the following would best help the university to reach this goal?

Correct AnswerverifiedShow Answer

Web marketers launch link-building campaigns to improve their brand image.

Correct AnswerverifiedShow Answer

Devices and software that help people with disabilities, such as screen readers for the visually impaired, are called ________.

Correct AnswerverifiedShow Answer

Which of the following is true about Internet Corporation for Assigned Names and Numbers (ICANN) ?

Correct AnswerverifiedShow Answer

Which of the following factors would improve the web accessibility of a site?

Correct AnswerverifiedShow Answer

Which of the following is true about third-party cookies?

Correct AnswerverifiedShow Answer

Addictinggames.com is a website that offers casual amusement such as shooting games and celebrity spoofs. The games are free, but the site's ads target the likely players based on their demographic information. The primary web goal of this organization is to sell products or services.

Correct AnswerverifiedShow Answer

The online book review magazine, bookreviewusa.com, offers free access to all their reviews and author interviews; however, only those who have purchased a premium access can read book extracts from recently published books. What is the primary web goal of this organization?

Correct AnswerverifiedShow Answer

Which of the following elements of website usability measures the extent to which a user can accomplish simple tasks on the first visit to the website?

Correct AnswerverifiedShow Answer

Not all devices connected to the Internet have a unique IP address.

Correct AnswerverifiedShow Answer

Alzheimer's Society, a private, Chicago-based nonprofit organization, decides to create a social networking forum for caregivers of people with Alzheimer's disease. While selecting a domain name, which of the following top-level domains would best suit their goals?

Correct AnswerverifiedShow Answer

________ is a website structure in which the top-level homepage contains links to second-level pages, which then link to further relevant pages.

Correct AnswerverifiedShow Answer

What are the uses of shopping cart software?

Correct AnswerverifiedE-commerce systems typically include sho...View AnswerShow Answer

Which of the following is a function of the Internet Corporation for Assigned Names and Numbers (ICANN) ?

Correct AnswerverifiedShow Answer

The last string of letters in the name of a website indicates ________.

Correct AnswerverifiedShow Answer

________ is a language used to add interactivity to web pages.

Correct AnswerverifiedShow Answer

________ is a website structure with several links to pages at all levels, allowing visitors numerous paths through the site.

Correct AnswerverifiedShow Answer

________ is an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists.

Correct AnswerverifiedShow Answer

How does hypertext markup language (HTML) help in creating web pages?

Correct AnswerverifiedThe original language used to create web...View AnswerShow Answer

Which of the following demonstrates a downside of crowdsourcing?

Correct AnswerverifiedShow Answer

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E-commerce systems typically include sho...
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The original language used to create web...
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