Question 1

Search engine marketing is far less intrusive than banner ads or pop-up windows.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following will NOT improve the web accessibility of a site?

Accepted Answer

A)   adding alternative text tags for every image
B)   implementing forms that require a mouse click
C)   using self-explanatory links
D)   making bold headings, short paragraphs, and orderly paragraph arrangements

Question 3

Which of the following is true about assistive technologies?

Accepted Answer

A)   Designers should address accessibility issues in the site's information architecture, with design elements that work well with assistive technologies such as optical scanners.
B)   Making the accessibility changes after completing the entire website broadens the potential base of customers and thus makes good business sense.
C)   Offering tutorials to help organizations improve their sites and understand how design techniques can radically alter a site's accessibility.
D)   Assistive technologies, such as screen readers for the visually impaired, are high-tech devices and software that help people with disabilities.

Question 4

What is meant by the "Internet of things"?

Accepted Answer

An important trend for Web 2.0 and beyon...

Question 5

For using the web, mouse foot pedals, screen readers, Braille displays, head-mounted pointers, joysticks, and speech-to-text translators for the deaf can all improve access.

Accepted Answer

A) True 
 B)False

Question 6

Though every device connected to the net has an IP address, the Internet's designers added the Domain Name System (DNS)  because ________.

Accepted Answer

A)   the enormous growth of the Internet led to the depletion of available IP addresses
B)   IP addresses are not displayed in human-readable notations
C)   IP addresses are numerical and cannot be easily remembered by users
D)   the IP addresses change each time the device is connected to the net

Question 7

The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers. In this example, the primary web goal of the salon is to ________.

Accepted Answer

A)   inform or entertain the audience
B)   influence the audience
C)   sell products or services
D)   facilitate product comparison

Question 8

Which of the following would NOT improve a website's accessibility?

Accepted Answer

A)   using fixed text sizes
B)   using self-explanatory links
C)   adding alternative text tags for every image
D)   creating text-only alternative versions for devices such as PDA

Question 9

The unique global address for a web page or other resource on the Internet is called the ________.

Accepted Answer

A)   extensible resource identifier
B)   uniform resource locator
C)   solution deployment descriptor
D)   internationalized resource identifier

Question 10

To assess the usability of a site, the designers of the site can ask visitors to perform a sequence of tasks and observe the problems they encounter.

Accepted Answer

A) True 
 B)False

Question 11

Google developed a text translator that acquires its skills directly from the data and need not be programmed with any rules about semantics or syntax of the languages involved in the translation. This is an example of ________.

Accepted Answer

A)   over-engineering
B)   machine learning
C)   data harvesting
D)   search engine optimization

Question 12

A(n)  ________ focuses on informing visitors and empowering them with aggregated information about products from different suppliers.

Accepted Answer

A)   dashboard
B)   intranet portal
C)   infomediary
D)   flat network

Question 13

The click-through rate (CTR)  is computed as ________.

Accepted Answer

A)   the number of visitors who click on the ad divided by the number of impressions
B)   the number of impressions viewed during the advertising campaign
C)   the number of visitors who click through the ad divided by the number of websites on which the ad is placed
D)   the number of ad impressions delivered to viewers divided by the number of sales made through clicks on the ads

Question 14

The buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between businesses, consumers, governments, or nonprofits is called ________.

Accepted Answer

A)   online management
B)   online transaction processing
C)   e-commerce
D)   inventory management

Question 15

A ________ is a software application that retrieves, interprets, and displays web resources.

Accepted Answer

A)   communications protocol
B)   search engine
C)   web browser
D)   uniform resource identifier

Question 16

Which of the following statements is true of content management systems?

Accepted Answer

A)   Web content management systems support website development and maintenance for smaller teams.
B)   Web content management systems enable people with limited web development skills to contribute to a website from anywhere in the world.
C)   Web content management systems allow people to match their site's overall look and feel to the single available template with fonts, colors, and layout.
D)   Web content management systems create personalized development environments for designers such that two people trying can edit the same page at the same time.

Question 17

Software programs used by search engines which crawl the web visiting sites to analyze the keywords, headers, content, and links to other sites are called ________.

Accepted Answer

A)   search aggregators
B)   lexical analyzers
C)   spiders
D)   data harvesters

Question 18

Software developers must test their code in one browser after another because ________.

Accepted Answer

A)   browser developers add special features and proprietary tags that work only with their own browser
B)   it is made mandatory as per the Web Accessibility Initiative
C)   most browser developers use hypertext markup language to specify the format of web pages
D)   users prefer using different browsers for different purposes

Question 19

Which of the following websites would have the highest web accessibility?

Accepted Answer

A)   a website which is designed in the classic gray-white-blue color scheme that is pleasant to the eye and allows visitors to focus on texts and information
B)   a website that has a search functionality which confines the search to the website rather than the whole web, to make it easy for visitors to locate relevant information
C)   a website which uses search engine optimization, which is linking certain keywords to the website so that anybody searching for these words on a search engine will be directed to the site
D)   a website in which text and images are large and/or enlargeable, to make it easier for users with poor sight to read and understand the content

Question 20

The ad for a bakery is placed next to an article on the rising rate of diabetes in American youth, in an e-magazine. This is an example of ________.

Accepted Answer

A)   free rider problem
B)   cybersquatting
C)   inappropriate product placement
D)   data harvesting

Exam 6: The Web, E-Commerce, and M-Commerce

A ________ is a software application that retrieves, interprets, and displays web resources.

Correct AnswerverifiedShow Answer

For using the web, mouse foot pedals, screen readers, Braille displays, head-mounted pointers, joysticks, and speech-to-text translators for the deaf can all improve access.

Correct AnswerverifiedShow Answer

Which of the following is true about assistive technologies?

Correct AnswerverifiedShow Answer

A(n) ________ focuses on informing visitors and empowering them with aggregated information about products from different suppliers.

Correct AnswerverifiedShow Answer

Which of the following statements is true of content management systems?

Correct AnswerverifiedShow Answer

Search engine marketing is far less intrusive than banner ads or pop-up windows.

Correct AnswerverifiedShow Answer

Software developers must test their code in one browser after another because ________.

Correct AnswerverifiedShow Answer

Software programs used by search engines which crawl the web visiting sites to analyze the keywords, headers, content, and links to other sites are called ________.

Correct AnswerverifiedShow Answer

The unique global address for a web page or other resource on the Internet is called the ________.

Correct AnswerverifiedShow Answer

What is meant by the "Internet of things"?

Correct AnswerverifiedAn important trend for Web 2.0 and beyon...View AnswerShow Answer

Google developed a text translator that acquires its skills directly from the data and need not be programmed with any rules about semantics or syntax of the languages involved in the translation. This is an example of ________.

Correct AnswerverifiedShow Answer

The buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between businesses, consumers, governments, or nonprofits is called ________.

Correct AnswerverifiedShow Answer

Though every device connected to the net has an IP address, the Internet's designers added the Domain Name System (DNS) because ________.

Correct AnswerverifiedShow Answer

The ad for a bakery is placed next to an article on the rising rate of diabetes in American youth, in an e-magazine. This is an example of ________.

Correct AnswerverifiedShow Answer

The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers. In this example, the primary web goal of the salon is to ________.

Correct AnswerverifiedShow Answer

Which of the following would NOT improve a website's accessibility?

Correct AnswerverifiedShow Answer

Which of the following websites would have the highest web accessibility?

Correct AnswerverifiedShow Answer

The click-through rate (CTR) is computed as ________.

Correct AnswerverifiedShow Answer

Which of the following will NOT improve the web accessibility of a site?

Correct AnswerverifiedShow Answer

To assess the usability of a site, the designers of the site can ask visitors to perform a sequence of tasks and observe the problems they encounter.

Correct AnswerverifiedShow Answer

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An important trend for Web 2.0 and beyon...
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