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  -Refer to Figure 10-17. What is the amount of excess capacity? A)  Q<sub>h</sub> - Q<sub>f</sub> units B)  Q<sub>j</sub> - Q<sub>f</sub> units C)  Q<sub>j</sub> - Q<sub>h</sub> units D)  Q<sub>h</sub> - Q<sub>g</sub> units -Refer to Figure 10-17. What is the amount of excess capacity?


A) Qh - Qf units
B) Qj - Qf units
C) Qj - Qh units
D) Qh - Qg units

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  -Refer to Figure 10-17. In the long run, why will the firm produce Q<sub>f</sub> units and not Q<sub>g</sub><sub> </sub>units, which has a lower average cost of production? A)  Although its average cost of production is lower when the firm produces Q<sub>g</sub><sub> </sub>units, to be able to sell its output the firm will have to charge a price below average cost, resulting in a loss. B)  At Q<sub>g</sub>, average cost exceeds marginal cost so the firm will actually incur a loss. C)  At Q<sub>g</sub>, marginal revenue is less than average revenue, which will result in a loss for the firm. D)  The firm's goal is to charge a high price and make a small profit rather than charge a low price and make no profit. -Refer to Figure 10-17. In the long run, why will the firm produce Qf units and not Qg units, which has a lower average cost of production?


A) Although its average cost of production is lower when the firm produces Qg units, to be able to sell its output the firm will have to charge a price below average cost, resulting in a loss.
B) At Qg, average cost exceeds marginal cost so the firm will actually incur a loss.
C) At Qg, marginal revenue is less than average revenue, which will result in a loss for the firm.
D) The firm's goal is to charge a high price and make a small profit rather than charge a low price and make no profit.

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Unlike a perfectly competitive firm, for a monopolistically competitive firm


A) price ≠ marginal cost for all output levels.
B) price ≠ marginal revenue for all output levels.
C) price ≠ average revenue for all output levels.
D) marginal revenue = marginal cost at the profit-maximising output.

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Which of the following is a disadvantage of trademarking a firm's product?


A) A trademark differentiates a firm's product.
B) A trademark conveys information about the product to the public.
C) A trademark may become so widely used to denote a particular type of product that the trademark may no longer be a legally protected brand name.
D) A trademark does not affect demand for the firm's product.

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  -Refer to Figure 10-14. If the diagram represents a typical firm in the market, what is likely to happen to its average cost of production in the long run? A)  It will probably fall since the firm must be cost efficient to remain competitive. B)  It will probably fall since the firm will be selling less than its current amount. C)  It will probably rise since the firm will be producing less than its current amount. D)  It will probably rise since its long-run demand is likely to be higher. -Refer to Figure 10-14. If the diagram represents a typical firm in the market, what is likely to happen to its average cost of production in the long run?


A) It will probably fall since the firm must be cost efficient to remain competitive.
B) It will probably fall since the firm will be selling less than its current amount.
C) It will probably rise since the firm will be producing less than its current amount.
D) It will probably rise since its long-run demand is likely to be higher.

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-Refer to Table 10-3. What is the best course of action for the firm in the short run?


A) It should shut down.
B) It should stay in business because it covers some of its fixed cost.
C) It should increase its sales by lowering its price.
D) It should not cut its price, but it should increase its sales by advertising.

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If a firm faces a downward-sloping demand curve,


A) the demand for its product must be inelastic.
B) it can control both price and quantity sold.
C) it must reduce its price to sell more units.
D) it will always make a profit.

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When new firms are encouraged to enter a monopolistically competitive market,


A) some existing firms must be earning economic profits.
B) they do so because there is insufficient product differentiation.
C) the demand curve facing an existing firm shifts to the right.
D) the marginal cost curve facing an existing firm shifts downwards.

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For a downward-sloping demand curve, marginal revenue decreases as quantity sold increases.

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A monopolistically competitive market is described as one in which there are


A) a few firms producing an identical product.
B) a large number of firms selling similar, but not identical, products.
C) a few firms producing differentiated products.
D) one large firm and many small firms producing identical products.

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Although advertising raises the price of a monopolistic competitor's product, it does confer a benefit to consumers. Which of the following is a benefit to consumers?


A) Advertising acts as a barrier to entry.
B) Advertising engenders brand loyalty.
C) Advertising could provide consumers with useful information about new products and enable them to comparison shop.
D) Advertised products tend to be of higher quality so consumers feel special when they consume advertised products.

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What effect does the entry of new firms in a monopolistically competitive market have on the economic profits of existing firms in the market? How might existing firms attempt to counteract this effect?

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New firms entering an industry cause the...

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  -Refer to Figure 10-18. The diagram demonstrates that A)  in the short run, the monopolistic competitor produces an output Q<sub>b</sub>, but in the long run after it adjusts its capacity, it will produce the allocatively efficient output, Q<sub>a</sub>. B)  it is not possible for a monopolistic competitor to produce the productively efficient output level, Q<sub>a</sub>,<sub> </sub>because of product differentiation. C)  it is possible for a monopolistic competitor to produce the productively efficient output level, Q<sub>a</sub>,<sub> </sub>if it is willing to lower its price from P<sub>b</sub><sub> </sub>to P<sub>a</sub>. D)  in the long run, the monopolistic competitor produces the minimum-cost output level, Q<sub>a</sub>,<sub> </sub>but in the short run its output of Q<sub>b</sub> is not cost minimising. -Refer to Figure 10-18. The diagram demonstrates that


A) in the short run, the monopolistic competitor produces an output Qb, but in the long run after it adjusts its capacity, it will produce the allocatively efficient output, Qa.
B) it is not possible for a monopolistic competitor to produce the productively efficient output level, Qa, because of product differentiation.
C) it is possible for a monopolistic competitor to produce the productively efficient output level, Qa, if it is willing to lower its price from Pb to Pa.
D) in the long run, the monopolistic competitor produces the minimum-cost output level, Qa, but in the short run its output of Qb is not cost minimising.

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  -Refer to Figure 10-7. Which of the following statements describes the best course of action for the firm depicted in the diagram? A)  The firm should exit the industry because its price is less than its average total cost. B)  The firm should minimise its losses by producing Q<sub>y </sub>units and charging a price of P<sub>0</sub>. C)  The firm should minimise its losses by producing Q<sub>y </sub>units and charging a price of P<sub>2</sub>. D)  The firm should minimise its losses by producing Q<sub>y</sub> units and charging a price of P<sub>1</sub>. -Refer to Figure 10-7. Which of the following statements describes the best course of action for the firm depicted in the diagram?


A) The firm should exit the industry because its price is less than its average total cost.
B) The firm should minimise its losses by producing Qy units and charging a price of P0.
C) The firm should minimise its losses by producing Qy units and charging a price of P2.
D) The firm should minimise its losses by producing Qy units and charging a price of P1.

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  -Refer to Figure 10-4. If the firm represented in the diagram is currently producing and selling Q<sub>a </sub>units, what is the price charged? A)  P<sub>0</sub> B)  P<sub>1</sub> C)  P<sub>2</sub> D)  P<sub>3</sub> -Refer to Figure 10-4. If the firm represented in the diagram is currently producing and selling Qa units, what is the price charged?


A) P0
B) P1
C) P2
D) P3

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In monopolistic competition there is/are


A) many sellers who each face a downward-sloping demand curve.
B) a few sellers who each face a downward-sloping demand curve.
C) only one seller who faces a downward-sloping demand curve.
D) many sellers who each face a perfectly elastic demand curve.

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Why do most firms in monopolistic competition typically make zero profit in the long run?


A) because firms produce differentiated products
B) because the lack of entry barriers would compete away profits
C) because firms do not produce at their minimum efficient scale
D) because the total market is not large enough to accommodate so many firms

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For allocative efficiency to hold,


A) price must equal marginal revenue of the last unit sold.
B) price must equal the marginal cost of the last unit produced.
C) average variable cost is minimised in production.
D) average total cost is minimised in production.

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A major difference between monopolistic competition and perfect competition is


A) the number of sellers in the markets.
B) the degree by which the market demand curves slope downwards.
C) that products are not standardised in monopolistic competition, unlike in perfect competition.
D) the barriers to entry in the two markets.

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One goal a firm tries to achieve when it advertises a product is to


A) make the demand curve for the product more elastic.
B) shift the demand curve for the product to the left.
C) make the demand curve for the product unitary elastic.
D) make the demand curve for the product more inelastic.

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