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What evidence is there that STM and LTM are different stores?

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Ebbinghaus provided some of the first ev...

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Your memory of the first time you kissed a boy (or girl) is an example of an episodic memory.

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If you have used a variety of operations when processing information, you have utilized ________.


A) a dual code
B) transfer appropriate processing
C) elaborative encoding
D) depth of processing

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Trying to remember someone's name whom you met long ago is an example of what type of process?


A) storage
B) retrieval
C) encoding
D) decoding

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Traditionally, what are repressed memories?


A) real memories pushed out of consciousness because they are emotionally threatening
B) false memories
C) inaccurate recollections of events that actually occurred
D) an attempt to consciously think about an emotionally painful event

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What is knocked out in a knockout mouse?


A) part or its memory skills
B) all of the genes
C) particular genes
D) part of the brain

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Participants in the "sweet" experiment in your text falsely recalled the word "sweet" when asked to memorize a word list. Why did they make this mistake?


A) Food items completely erase the accuracy of memory.
B) The words on the list were associated with the concept of sweet and it became activated.
C) Hypnosis was used to modify the original memory.
D) The participants were given subliminal suggestions.

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Personal facts and memories of one's personal history are parts of ___________.


A) episodic memory
B) procedural memories
C) declarative memories
D) semantic memory

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Jamal is trying to buy something over the phone. He asks his partner to read him his credit card number. However, when he tries to repeat it to the sales clerk on the other end of the line, he can't remember all the numbers. Jamal is coming up against ______.


A) the decay of numerical memory
B) the extinction of auditory traces
C) George Miller's magic number 7, plus or minus 2
D) the limits of procedural memory

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Which memory system provides us with a very brief representation of all the stimuli present at a particular moment?


A) primary memory
B) sensory memory
C) long-term memory
D) short-term memory

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In the famous case of H. M., after having part of his brain removed, he could no longer ______.


A) pay attention to specific stimuli
B) retrieve memories
C) form new memories
D) make sense of memories

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What type of stimuli did Ebbinghaus use to study memory?

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Lists of l...

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If one wants to increase the capacity of short-term memory, more items can be held through the process of __________.


A) chunking
B) decoding
C) rote rehearsal
D) data compression

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When someone looks at an image, the retina turns the light rays from it into neural messages that go up to the optic nerve so the brain can interpret them. This process is called __________________.


A) encoding
B) storage
C) retrieval
D) evaluation

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How does information stored dynamically in the brain differ from memory consolidation?

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Consolidation consists of conv...

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The fleeting images we see as we look out the car window occur in ________.


A) sensory memory
B) short-term memory
C) semantic memory
D) working memory

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"H.M." was hesitant to shake hands with a doctor who had pricked him with a pin the day before. This memory was most likely due to __________________.


A) his good semantic memory
B) his poor procedural memory
C) operant conditioning
D) classical conditioning

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Recall differs from recognition in that ________.


A) recall involves the use of incidental information whereas recognition involves the use of intentional information
B) recall involves the transfer of explicit information from short-term memory to long-term memory, whereas recognition involves the transfer of long-term memory to short-term memory
C) recall is the transfer of explicit information from long-term memory to short-term memory, whereas recognition is the matching of an encoded input to a stored representation
D) recall chiefly involves an ability to appreciate that a certain object is familiar and that it occurred in a particular context, whereas recognition does not feature this characteristic

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Alzheimer's disease impacts memory but not the brain.

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Your memory can be improved by enhancing your encoding. What type of factors will enhance encoding?

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Encoding can be enhanced by providing go...

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