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Exam 18: A: Multivariate Data Analysis

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Question 21

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______________ is a measure of the percentage of the variation in the dependent variable that is explained by the variation in the independent variables.

A) Discriminant weights
B) Factor loadings
C) Coefficient of determination
D) Coefficient of correlation

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Question 22

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In the multiple regression formula,which of the following represents the dependent variable?

A) Y
B) a
C) b1
D) X1

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Question 23

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Perceptual mapping enables a company to see how its brand compares with others in the minds of consumers.

An analyst is trying to group together persons who attend theatre performances and who prefer a dinner to accompany the theatre performance.Hence,the two pieces of information are 1)frequency of attending theatre performances and 2)preference for a dinner-theatre format.What type of analysis should be undertaken to determine if those persons preferring the dinner-theatre format are those who attend theatre performances more frequently?

If a company was interested in the impact that advertising and sales price had on sales,cluster analysis would be an appropriate tool to use.

Which of the following is not a step in conjoint analysis?

A client wanted to know which preventive health care information (PHC)sources were related to each other.The following table has factor loadings for 10 types of preventive health care information using a Varimax rotation.Based on the table of results below,what would you tell your client?

The independent variables in multiple regression should not be correlated with each other.

This analytical technique helps determine what features a new product or service should have and how it should be priced.

Suppose an analyst wanted to determine whether or not dollars spent on advertising,number of sales people,number of new products introduced,and dollars spent on research and development were contributing to the growth in company market share.Which of the following procedures would be most appropriate?

The purpose of factor analysis can be best described as:

A dependent variable is coded 1=respondent did purchase and 0=respondent did not purchase.Independent variables include various demographic and lifestyle characteristics of the respondents.The goal of the analysis is to determine how respondents who did purchase are different from respondents who did not purchase.Which of the following procedures goes with the preceding description?

Which of the following multivariate procedures does not include a dependent variable in its analysis?

In factor analysis,naming factors is a somewhat subjective step,combining intuition and knowledge of the variables with an inspection of the variables that have high loadings on each factor.

A company that is trying to determine which 3 distinct target markets to focus its marketing efforts on might use which statistical tool?

Cluster analysis is particularly valuable for what type of marketing strategy?

If a product manager wanted to see how his company's products are rated by consumers against competing products across several dimensions,the best procedure would be:

If the goal of an analysis is to group respondents into mutually exclusive and collectively exhaustive subgroups,the preferred procedure would be cluster analysis.

Multiple regression analysis can group respondents into subgroups when there are at least 4 classification variables.

Which of the following techniques might be most useful in helping a restaurant determine how to position itself in the marketplace?