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Jessica is more likely to donate money to a worthy cause if she sees others doing so.

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The bystander effect refers to the phenomenon in which the greater the number of people present, the less likely each individual is to help someone in distress.

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In comparison to the male participants, the female participants in Milgram's obedience studies were much more likely to obey the experimenter and continue to deliver high levels of electric shock to the learner.

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An area of social psychology that focuses on the effect that situational factors and other people have on an individual's behavior is called social influence.

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After being held captive for over nine months by a drifter and his female companion, 14-year-old Elizabeth Smart was finally rescued by the police. When details of her captivity were widely publicized, some observers publicly questioned why the girl never tried to escape or get the attention of the police. Such responses illustrate an attributional pattern called diffusion of responsibility.

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Your sense of self involves your unique sense of identity that has been influenced by social, cultural, and psychological experiences.

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"That's fine, I understand that you don't want to chair the benefit committee. It is a very time-consuming job. But can I count on you as a volunteer on the day of the event?" This person appears to be using the door-in-the-face technique to persuade volunteers to help with the event.

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"We get what we deserve, and we deserve what we get" reflects a belief called the just-world hypothesis.

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Solomon Asch was the social psychologist who is best known for his pioneering studies on conformity.

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Schemas are the mental frameworks we hold about traits and behaviors associated with different types of people.

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Research suggests that men are more likely than women to engage in indirect aggression.

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A key factor that influenced some subjects to continue obeying the experimenter's orders in Milgram's obedience study was the situation, or context, in which the obedience occurred.

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In-group bias refers to the tendency to see members of out-groups as very similar to one another.

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The ability to make rapid judgments about strangers on the basis of very limited information is probably an evolved characteristic that conferred survival value in our evolutionary past.

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An area of social psychology called social cognition focuses on the effect that situational factors and other people have on an individual's behavior.

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The most widely used test to measure implicit attitudes and preferences is the Thematic Apperception Test (TAT), developed by psychologist Anthony Greenwald and his colleagues.

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Half the female participants in an experiment were told that males typically do better than females on the math test they were about to take, and the other half were told that the test did not produce gender differences. Because of the stereotype threat, the first group of females will score much higher on the test than the second group.

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In Milgram's original obedience study, the subject was debriefed at the end of the experiment, and the true purpose of the study was explained.

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Phillip Zimbardo is most famous for conducting the Stanford Prison Experiment.

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In the fMRI study discussed in the Focus on Neuroscience box, "Brain Reward When Making Eye Contact with Attractive People," researchers found that when we make direct eye contact with an attractive person activity levels in a brain area called the ventral striatum decrease.

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