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Exam 9: Market Segmentation, targeting, and Positioning

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Question 61

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The first stage in the market segmentation process,after identifying promising segments,is to produce a forecast of market potential within each segment. Indicate the answer choice that best completes the statement or answers the question.

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Question 62

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Concentrated marketing is also known as niche marketing.

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Question 63

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Match each item with the correct statement below. a.target market b.market segmentation c.cohort effect d.primary metropolitan statistical area e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.Pareto's law o.psychographic segmentation p.geographic information systems q.positioning r.geographic segmentation s.business product t.mass marketing -The 80/20 principle is sometimes referred to as _____.

Bobby Flay is a popular celebrity chef who is famous for his use of the grill to create his signature dishes.Recently,Bobby Flay debuted a line of grilling accessories and believes these products will be successful because he has a loyal following among men aged 30 to 60.What type of segmentation is utilized for this new line of grilling accessories?

Adrienne has received her first solo assignment since she was hired as a junior marketing researcher for a national food and beverage distributor.She has been asked to formulate some preliminary ideas about new product development for coffee products sold in the distributor's on-premise consumption outlets.She understands that this assignment is a test to see whether she knows the process.She decides to start with the basics,adding a twenty-first-century twist.How will Adrienne begin the process of formulating ideas about new product development?​

Which of the following segmentation approaches is most likely to help marketers quantify aspects of consumers' personalities and lifestyles to create goods and services for a target market?

What are the basic requirements or criteria necessary for effective market segmentation?

You want to encourage your longtime customers to continue their relationship with the service your company provides,and so you implement an approach commonly used to segment a market by brand loyalty.What approach did you use?​

A _____ marketing strategy focuses on producing several products and pricing,promoting,and distributing them with several marketing mixes designed to satisfy smaller segments.

​The Bates Lighting Company has two divisions,business and consumer products.Because of poor profits,it may downsize the consumer division.This could mean loss of jobs for people involved with the marketing of:

Procter and Gamble is seeking to target women aged 18-to-34 to influence their purchasing of shampoo and bath gels.They selected the television network ABC Family and specifically airs commercials during the "Pretty Little Liars" time slot.Which criteria of effective segmentation is Procter and Gamble utilizing?

Undifferentiated marketing is also called _____.

The tagline used by Blue Jet cleaners,"Pay for Performance," is an example of a positioning strategy that is based on _____.

What is the use of psychographic segmentation to marketers?

A consolidated metropolitan statistical area comprises of two or more primary metropolitan statistical areas.

An undifferentiated marketing strategy is more suited for a firm that markets generic products rather than individual brand names.

Geographic segmentation provides useful distinctions when regional preferences or needs exist.

The most common method of market segmentation is:

Competition in the market usually forces firms to adopt a differentiated marketing strategy.

Baby Boomers are decreasing in popularity as a market segment due to their declining disposable income.