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What makes a good survey questionnaire? Consider the questions themselves and the questionnaire as a whole. Why is it important to make sure you have a good questionnaire? How can you determine if you have a good questionnaire?

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Be clear; avoid confusing phrasing; doub...

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The General Social Survey is an example of:


A) A mailed survey
B) An omnibus survey
C) A phone survey
D) A web survey
E) An e-mail survey

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Describe in detail how response rates can be improved for mailed surveys.

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a mailed (self-administered) survey is c...

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Group administered surveys tend to have higher response rates than do mailed surveys.

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Web surveys are becoming popular due to their flexibility and inexpensiveness.

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Jacky is doing a study on the number of hours spent watching TV and how this affects family cohesion. She decides to mail a questionnaire to randomly selected households in her state. This is an example of:


A) Self-administered survey
B) Group-administered survey
C) Sampling units survey
D) Random participant survey
E) Computer-assisted personal interview

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What guideline does the following question violate in terms of guidelines for writing questions: Do you disagree that there should not be an exam on Chapter 6?


A) Avoid double negatives
B) Avoid double-barreled questions
C) Minimize risk of biased words
D) Avoid making disagreement or agreement disagreeable
E) Minimize fence sitting and floating

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The skip pattern in a survey is created by:


A) Respondent competence
B) Contingency questions
C) Open ended questions
D) Filter questions
E) Skip questions

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In a survey, a contingent question always follows a(n) :


A) Double-barreled question
B) Double-negative question
C) Open-ended question
D) Interpretive question
E) Filter question

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Researchers often have difficulty contacting sample units.

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Which of the following is a way for researchers to contact sample units, particularly households?


A) Self-administered survey
B) E-mail survey
C) Web survey
D) Random digit dialing
E) Computer-assisted personal interview

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Face-to-face social interaction occurs between researcher and respondent only in:


A) Mailed surveys
B) Web surveys
C) Phone surveys
D) In-person surveys
E) E-mail surveys

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In a phone survey or an in-person survey, the list of questions is referred to as:


A) Questionnaire
B) Interview survey
C) Interview schedule
D) Interpretive questions
E) Key informant interview

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Electronic survey can take two forms:


A) Digital and analog
B) Web surveys and Internet surveys
C) Web surveys and e-mail surveys
D) E-mail surveys and digital surveys
E) Web-casts and e-mail surveys

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Outline the procedure for pretesting a survey.

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Discuss questionnaire with col...

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What guideline does the following question violate in terms of guidelines for writing questions: Do you agree or disagree that television increases people's tolerance for violence and drug use?


A) Avoid double negatives
B) Avoid double-barreled questions
C) Minimize risk of biased words
D) Avoid making disagreement or agreement disagreeable
E) Minimize fence sitting and floating

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A context effect in a survey occurs when:


A) The response to a question is influenced by previous questions
B) The interviewer influences how a respondent answers questions
C) Respondents answer different based on where they take a survey
D) The manner in which a survey questionnaire is distributed influences the way the respondents answer
E) All of the above

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A context effect occurs when a question on a survey influences how a respondent will interpret a later question.

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A phone survey conducted with random digit dialing has all but which of the following features?


A) Designation of telephone exchanges to be called
B) Machine-based calling of random phone numbers
C) Postcard follow-ups to those who don't answer the phone
D) Screening questions to identify appropriate respondents
E) Personnel training

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