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Exam 13: Promotion and Pricing Strategies

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Question 41

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What is sales promotion? Give some examples of common sales promotion techniques.

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Sales promotion consists of the forms of...

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Question 42

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Generally, business-to-business (B2) products usually favour what type of promotional strategy?

A) pulling strategy
B) push strategy
C) product strategy
D) cooperative strategy

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Question 43

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Positioning is an attempt by marketers to establish unique places for their products in the minds of consumers.

Define price and mention the various types of pricing objectives.

Personal selling is often used for products that are technically complex.

Madison owns an upscale accessory boutique and drastically reduced some earrings to make room for new inventory. When the earrings didn't sell in the "discount basket," she put them back on the shelf at regular price and they sold within a month. What is her customers' perception of price?

Trade promotion is ______.

Informative advertising is most apt to be used in which stage of the product life cycle?

Tanya is an account representative for an office supply corporation who frequently provides demonstrations to business professionals. When someone complained about the company's fax machine, Tanya viewed the situation as an opportunity to ______.

Volume objectives bases pricing decisions on ______.

Many marketers pay placement fees to promote their products in television shows or movies.

Ford is running ads emphasizing that it offers longer warranties than other automobile companies. This is an example of which promotional strategy objective?

A company includes an "instant coupon" as part of a product's package, giving the buyer a reduction off the retail price. What is the company attempting to do?

One advantage of advertising in magazines is that they allow targeted messages.

Describe the follow-up stage of the selling process. Why is this stage important?

In the bid to maintain increased profitability, companies can increase the size of their package and reduce selling price.

Albertson's, a large national supermarket chain, bases its pricing strategy primarily on which objective?

Assume fixed costs equal $480,000. The price per unit is $10, and the variable cost per unit equals $8. Find the breakeven point in terms of both units sold and sales revenue.

Creative selling involves a persuasive type of promotional presentation.

The salesperson's task of identifying potential customers is known as ______.