Question 1

Which of the following best describes the digital social graph?

Accepted Answer

A)   A person's direct and indirect relationships
B)   All of a person's closest digital relationships
C)   A mapping of all online social relationships
D)   All of the online and offline relationships a person has
E)   A map of your 10 closest friends

Question 2

List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

Accepted Answer

Internet business models include: e-tail...

Question 3

Which of the following types of e-commerce involves consumers selling goods and services to other consumers?

Accepted Answer

A)   B2B e-commerce
B)   C2C e-commerce
C)   M-commerce
D)   B2C e-commerce
E)   B2G e-commerce

Question 4

Which of the following statements about m-commerce is not true?

Accepted Answer

A)   In 2015, m-commerce represented about 25 percent of all e-commerce.
B)   M-commerce is the fastest growing form of e-commerce.
C)   In 2015, in-app sales to mobile devices account for about $9 billion in m-commerce revenues.
D)   In 2015, the main areas of growth are in mass market retailing and location-based services.
E)   In 2015, m-commerce generated over $75 billion in revenue.

Question 5

When did e-commerce begin?

Accepted Answer

A)   1965
B)   1983
C)   1995
D)   1999
E)   2000

Question 6

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

Accepted Answer

Location-based services are services tha...

Question 7

The Foursquare website is an example of which of the following?

Accepted Answer

A)   Social graph
B)   Collaborative shopping
C)   Net marketplace
D)   Crowdsourcing application
E)   Geosocial services

Question 8

What is the most profound way in which e-commerce and the Internet has changed the relationship between companies and their customers? Support your answer.

Accepted Answer

Student answers will vary. A sample answ...

Question 9

Which of the following best illustrates the sales revenue model?

Accepted Answer

A)   eBay receives a small fee from a seller if a seller is successful in selling an item.
B)   Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase.
C)   Photobucket provides basic services for free, but charges a premium for advanced services.
D)   Apple accepts micropayments for single music track downloads.
E)   Pandora provides free service with limited play and advertising.

Question 10

Which of the following statements about EDI is not true?

Accepted Answer

A)   Each major industry in the United States has EDI standards.
B)   Today, EDI is only used for document automation.
C)   Many organizations still use private networks for EDI.
D)   EDI systems are increasingly web-enabled.
E)   About 80 percent of online B2B e-commerce is still based on EDI.

Question 11

Market creators:

Accepted Answer

A)   save users money and time by processing online sales transactions.
B)   provide a digital environment where buyers and sellers can establish prices for products.
C)   create revenue by providing digital content over the web.
D)   sell physical products directly to consumers or individual businesses.
E)   provide an online meeting place where people with similar interests can communicate.

Question 12

Which of the following best illustrates the advertising revenue model?

Accepted Answer

A)   eBay receives a small fee from a seller if a seller is successful in selling an item.
B)   Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase.
C)   Photobucket provides basic services for free, but charges a premium for advanced services.
D)   Apple accepts micropayments for single music track downloads.
E)   Pandora provides free service with limited play and advertising.

Question 13

Which of the following is the best description of ubiquity as it relates to e-commerce technology?

Accepted Answer

A)   E-commerce technology employs the same set of standards across the globe.
B)   E-commerce technology permits commercial transactions to cross cultural and national boundaries.
C)   E-commerce technology allows personalized messages to be delivered to individuals as well as to groups.
D)   E-commerce technology is available everywhere and anytime.
E)   E-commerce technology reduces information costs.

Question 14

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Accepted Answer

A) True 
 B)False

Question 15

Indirect goods are not involved firsthand in the production process.

Accepted Answer

A) True 
 B)False

Question 16

Exposing an individual to ads that are chosen and based on the online behavior of the individual is referred to as:

Accepted Answer

A)   clickstream advertising.
B)   behavioral targeting.
C)   online profiling.
D)   long tail marketing.
E)   prediction marketing.

Question 17

Which of the following is an example of the content provider Internet business model?

Accepted Answer

A)   ETrade
B)   eBay
C)   iTunes
D)   Facebook
E)   Dropbox

Question 18

Procurement involves all of the following except:

Accepted Answer

A)   negotiating with suppliers.
B)   paying for goods.
C)   making delivery arrangements.
D)   sourcing.
E)   production scheduling.

Question 19

Menu costs are the merchants' costs of changing prices.

Accepted Answer

A) True 
 B)False

Question 20

Information density refers to the:

Accepted Answer

A)   richness-complexity and content-of a message.
B)   total amount and quantity of information delivered to consumers by merchants.
C)   total amount and quantity of information available to all market participants.
D)   amount of information available to reduce price transparency.
E)   ease with which consumers can find out the variety of prices in a market.

Exam 10: E-Commerce: Digital Markets, Digital Goods

Which of the following types of e-commerce involves consumers selling goods and services to other consumers?

Correct AnswerverifiedShow Answer

Information density refers to the:

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Market creators:

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The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Correct AnswerverifiedShow Answer

The Foursquare website is an example of which of the following?

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Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

Correct AnswerverifiedLocation-based services are services tha...View AnswerShow Answer

What is the most profound way in which e-commerce and the Internet has changed the relationship between companies and their customers? Support your answer.

Correct AnswerverifiedStudent answers will vary. A sample answ...View AnswerShow Answer

Which of the following statements about m-commerce is not true?

Correct AnswerverifiedShow Answer

Which of the following best illustrates the sales revenue model?

Correct AnswerverifiedShow Answer

Menu costs are the merchants' costs of changing prices.

Correct AnswerverifiedShow Answer

Which of the following is an example of the content provider Internet business model?

Correct AnswerverifiedShow Answer

Which of the following statements about EDI is not true?

Correct AnswerverifiedShow Answer

Indirect goods are not involved firsthand in the production process.

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Procurement involves all of the following except:

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List and describe at least five different Internet business models. Which of these models do you think would be the most risky for a startup business today? Support your answer.

Correct AnswerverifiedInternet business models include: e-tail...View AnswerShow Answer

Which of the following best describes the digital social graph?

Correct AnswerverifiedShow Answer

Exposing an individual to ads that are chosen and based on the online behavior of the individual is referred to as:

Correct AnswerverifiedShow Answer

Which of the following best illustrates the advertising revenue model?

Correct AnswerverifiedShow Answer

Which of the following is the best description of ubiquity as it relates to e-commerce technology?

Correct AnswerverifiedShow Answer

When did e-commerce begin?

Correct AnswerverifiedShow Answer

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Location-based services are services tha...
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Student answers will vary. A sample answ...
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Internet business models include: e-tail...
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