A) create a series of bogus Web sites, all linking back to a page, in the hope of increasing that page's results in organic search.
B) pack a Web site with unrelated keywords in the hope of luring users who wouldn't normally visit a Web site.
C) search keywords linked to rival ads in the hope of generating impressions without clicks to lower the performance rank of these ads.
D) frame a rival by generating bogus clicks or impressions that appear to be associated with the rival, in the hope that this rival will be banned from an ad network.
E) generate bogus impressions that can be linked back to a rival's ad to exhaust the rival's CPM ad budget.
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A) impression
B) click-through
C) query
D) link
E) crawl
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A) It refers to the ad rates quoted in cost per thousand impressions.
B) It refers to the number of users who clicked an ad divided by the number of times the ad was delivered.
C) It refers to the maximum amount of money an advertiser is willing to pay for each click on their ad.
D) It refers to the cost an advertiser is willing to bear for a particular amount of time a surfer spends on an ad.
E) It refers to a method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase.
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A) ad rates quoted in cost per thousand impressions.
B) the number of users who clicked an ad divided by the number of times the ad was delivered.
C) the maximum amount of money an advertiser is willing to pay for each click on their ad.
D) the cost an advertiser is willing to pay for a particular amount of time a surfer spends on an ad.
E) a method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase.
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A) Google+
B) Google Wallet
C) Google Currents
D) Android
E) Takeout
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A) generating the maximum click-throughs.
B) directing potential customers to the advertiser's online storefront.
C) persuading users to perform a specified action such as signing up for a service.
D) creating awareness of an advertiser's brand.
E) running a single, unmodified creative across multiple ad networks and Web sites.
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A) interstitials.
B) buzz marketing ads.
C) text ads.
D) affiliate ads.
E) image ads.
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A) Search engine technology
B) Investment in server farms
C) Google's formidable market capitalization
D) Strategic partnerships with social media firms
E) Large amounts of data from user profiles
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A) Tie-up with Facebook to offer search capabilities across social networks
B) The five-year deal with Verizon Wireless to be its preferred search engine
C) Collaboration with Microsoft to offer Office software over the Web
D) Introduction of interest-based ads
E) Giving the Android OS to mobile phone manufacturers for free
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A) Click spamdexing fraud
B) Enriching click fraud
C) Keyword click fraud
D) Depleting impression fraud
E) Linking clicks fraud
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