Question 1

Crowdsourcing is:

Accepted Answer

A)   a phenomenon whereby firms can make money by offering a near-limitless selection.
B)   the act of taking a job traditionally performed by a designated agent and contracting it out to an undefined generally large group of people in the form of an open call.
C)   a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.
D)   the removal of an organization from a firm's distribution channel.
E)   an industry practice whereby content is available to a given distribution channel for a specified time period or 'window,' usually under a different revenue model.

Question 2

The high degree of customer satisfaction that Netflix enjoyed is tightly linked with the firm's _____ advantages.

Accepted Answer

A)   geographical
B)   size-based
C)   infrastructure
D)   talent-based
E)   technological

Question 3

Netflix's attempt to rebrand its DVD-by-mail service as Qwikster was moderately successful.

Accepted Answer

A) True 
 B)False

Question 4

Netflix competitors in streaming are small and relatively new.

Accepted Answer

A) True 
 B)False

Question 5

Offering a nearly limitless selection results in an interesting phenomenon where:

Accepted Answer

A)   customers are willing to pay more for inferior goods.
B)   more money is made selling obscure goods than popular ones.
C)   firms with physical storefronts are more profitable than pure-plays.
D)   it is less profitable to sell physical products than otherwise.
E)   maintenance overheads are slashed contrary to conventional wisdom.

Question 6

The _____business built Netflix into a sector-dominating powerhouse.

Accepted Answer

The answer of The _____business built Netflix into a sector-dominating...

Question 7

_____ played a starring role in developing assets such as scale, brand, and switching costs that combined to place Netflix atop its industry.

Accepted Answer

A)   Infrastructure
B)   Vertical integration
C)   Point-of-sale management
D)   Personal digital assistants
E)   Technology

Question 8

Priceline.com is a company and a commercial website that helps users obtain discount rates for travel-related purchases such as airline tickets and hotel stays. The company facilitates the provision of travel services by its suppliers to its customers. People can directly access a complete array of schedules and fares. This process has, to a great extent, eliminated the travel agency as a middle man. This is an example of:

Accepted Answer

A)   disbarment.
B)   repudiation.
C)   annulment.
D)   disintermediation.
E)   revocation.

Question 9

Netflix uses data to create tailored audience promotions.

Accepted Answer

A) True 
 B)False

Question 10

At Netflix, the majority of the DVD titles shipped are from back-catalog titles, not new releases.

Accepted Answer

A) True 
 B)False

Question 11

The long tail is a phenomenon whereby firms can make money by:

Accepted Answer

A)   selling the same product at different prices with only minor tweaks in their design.
B)   leveraging customers to promote their products or services.
C)   reselling multiple versions of a single product under different brand names.
D)   offering a near-limitless selection of products or services.
E)   performing different tasks than rivals or the same tasks in a different way.

Question 12

Although sometimes referred to as "rental," Netflix's model is really a substitute good for conventional use-based media rental.

Accepted Answer

A) True 
 B)False

Question 13

Churn rate is a term that refers to the:

Accepted Answer

A)   average number of recommended titles in a user's queue.
B)   rate at which the demand for a product or service fluctuates with price change.
C)   number of movie titles that are difficult to assign reliable user ratings.
D)   rate at which customers leave a product or service.
E)   number of user ratings accrued per movie.

Question 14

_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

Accepted Answer

Collaborat...

Question 15

Marginal costs:

Accepted Answer

A)   are minor, insignificant costs.
B)   are associated with each additional unit produced.
C)   are the costs incurred as a result of choosing one option over another.
D)   are constant and do not vary according to production volume.
E)   are also known as overheads.

Question 16

In context to Netflix, what are the scale advantages associated with streaming?

Accepted Answer

Despite rising costs, a difficult-to-con...

Question 17

How is the collaborative filtering software used by Netflix advantageous to the firm?

Accepted Answer

A)   The superior coding technique used in the software provides Netflix with a competitive advantage over its rivals.
B)   The collaborative filtering software used by Netflix is truly platform-independent and can be reliably used by all users.
C)   The open source nature of the collaborative filtering software ensures that users can constantly incorporate changes in the code to make it more accurate.
D)   The software automates the process of sorting and queuing movie titles requested by users as they move in and out of the warehouses.
E)   The software has created an enormous data advantage, that is valuable, results yielding, and difficult for newcomers to match.

Question 18

_____ refers to a limit, imposed by the Internet Service Provider (e.g. cable or telephone company) on the total amount of traffic that a given subscriber can consume (usually per each billing period).

Accepted Answer

The answer of _____ refers to a limit, imposed by...

Question 19

User ratings act as _____ for Netflix's customers.

Accepted Answer

A)   marginal costs
B)   fixed costs
C)   switching costs
D)   variable costs
E)   barriers to entry

Question 20

_____ is a term that can be used to refer to the extent to which recommended titles form a part of the content users place in their queues.

Accepted Answer

A)   Market share
B)   Penetration rate
C)   Marginal factor
D)   Churn rate
E)   Queue turns

Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Netflix's attempt to rebrand its DVD-by-mail service as Qwikster was moderately successful.

Correct Answer
verified

Churn rate is a term that refers to the:

Correct Answer
verified

_____ is a term that can be used to refer to the extent to which recommended titles form a part of the content users place in their queues.

Correct Answer
verified

Marginal costs:

Correct Answer
verified

Crowdsourcing is:

Correct Answer
verified

Offering a nearly limitless selection results in an interesting phenomenon where:

Correct Answer
verified

The _____business built Netflix into a sector-dominating powerhouse.

Correct Answer
verified

The high degree of customer satisfaction that Netflix enjoyed is tightly linked with the firm's _____ advantages.

Correct Answer
verified

Netflix uses data to create tailored audience promotions.

Correct Answer
verified

How is the collaborative filtering software used by Netflix advantageous to the firm?

Correct Answer
verified

_____ played a starring role in developing assets such as scale, brand, and switching costs that combined to place Netflix atop its industry.

Correct Answer
verified

_____ refers to a limit, imposed by the Internet Service Provider (e.g. cable or telephone company) on the total amount of traffic that a given subscriber can consume (usually per each billing period).

Correct Answer
verified

_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

Correct Answer
verified
Collaborat...
View Answer

At Netflix, the majority of the DVD titles shipped are from back-catalog titles, not new releases.

Correct Answer
verified

The long tail is a phenomenon whereby firms can make money by:

Correct Answer
verified

Correct Answer
verified

Although sometimes referred to as "rental," Netflix's model is really a substitute good for conventional use-based media rental.

Correct Answer
verified

User ratings act as _____ for Netflix's customers.

Correct Answer
verified

In context to Netflix, what are the scale advantages associated with streaming?

Correct Answer
verified
Despite rising costs, a difficult-to-con...
View Answer

Netflix competitors in streaming are small and relatively new.

Correct Answer
verified

Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Netflix's attempt to rebrand its DVD-by-mail service as Qwikster was moderately successful.

Correct AnswerverifiedShow Answer

Churn rate is a term that refers to the:

Correct AnswerverifiedShow Answer

_____ is a term that can be used to refer to the extent to which recommended titles form a part of the content users place in their queues.

Correct AnswerverifiedShow Answer

Marginal costs:

Correct AnswerverifiedShow Answer

Crowdsourcing is:

Correct AnswerverifiedShow Answer

Offering a nearly limitless selection results in an interesting phenomenon where:

Correct AnswerverifiedShow Answer

The _____business built Netflix into a sector-dominating powerhouse.

Correct AnswerverifiedShow Answer

The high degree of customer satisfaction that Netflix enjoyed is tightly linked with the firm's _____ advantages.

Correct AnswerverifiedShow Answer

Netflix uses data to create tailored audience promotions.

Correct AnswerverifiedShow Answer

How is the collaborative filtering software used by Netflix advantageous to the firm?

Correct AnswerverifiedShow Answer

_____ played a starring role in developing assets such as scale, brand, and switching costs that combined to place Netflix atop its industry.

Correct AnswerverifiedShow Answer

_____ refers to a limit, imposed by the Internet Service Provider (e.g. cable or telephone company) on the total amount of traffic that a given subscriber can consume (usually per each billing period).

Correct AnswerverifiedShow Answer

_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

Correct AnswerverifiedCollaborat...View AnswerShow Answer

At Netflix, the majority of the DVD titles shipped are from back-catalog titles, not new releases.

Correct AnswerverifiedShow Answer

The long tail is a phenomenon whereby firms can make money by:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Although sometimes referred to as "rental," Netflix's model is really a substitute good for conventional use-based media rental.

Correct AnswerverifiedShow Answer

User ratings act as _____ for Netflix's customers.

Correct AnswerverifiedShow Answer

In context to Netflix, what are the scale advantages associated with streaming?

Correct AnswerverifiedDespite rising costs, a difficult-to-con...View AnswerShow Answer

Netflix competitors in streaming are small and relatively new.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Collaborat...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Despite rising costs, a difficult-to-con...
View Answer

Correct Answer
verified