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A) ad rates quoted in cost per thousand impressions.
B) ad rates quoted in cost per million impressions.
C) the maximum amount of money an advertiser is willing to pay for each click on their ad.
D) the cost an advertiser is willing to pay for a particular amount of time a surfer spends on an ad.
E) a method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase.
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A) Brin and Page founded Google in their 20s, following Yang and Filo of Yahoo (also in their 20s) , underscoring just how easy it is for new comers to create new threats in today's search market.
B) The scale of server farms capable of indexing today's Web represents a significant barrier to entry.
C) Google has invested in proprietary components such as chips and hard drives, creating a difficult-to-copy barrier to entry to any firm seeking to enter its markets
D) Bing has been gaining significant market share on Google due to Microsoft's successful leverage of existing products (Xbox, Windows Phone, Office, and the Windows operating system) as a default distribution channel for its search.
E) All of the above.
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A) Google adds activities in Gmail, Google Docs, and other services in order to improve its customer profiling database.
B) Google builds separate user profiles based on their race, religion, health, and certain financial categories.
C) Google allows users to see and remove categorizations it has assigned to a tracking cookie.
D) Google links query history to ad targeting in order to gain useful insights about a user's ad preferences.
E) Google initiated a program to work with Apple, and Microsoft in order to share browser preferences, so that privacy settings are maintained even if a user moves across platforms and devices.
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Search adv...View Answer
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A) small computer programs that extend the features or capabilities of another application.
B) the design and content components of an advertisement.
C) a line of identifying text, assigned and retrieved by a given Web server and stored by a user's browser.
D) terms that prevent specific ads from being published.
E) a temporary storage space used to keep a running count of the number of ad impressions.
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A) Click scam
B) Link fraud
C) Phishing
D) DNS cache poisoning
E) SQL injection
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IP addresses are leveraged extensively i...View Answer
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A) To provide instant access to patient information
B) To stream surgery for observation and commentary from experienced mentors
C) To capture dictated notes and images from field EMTs to better help doctors prepare for a patient's arrival
D) To monitor symptoms and post-medication reminders for patients
E) All of the above
F) None of the above
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A) It refers to the process of improving an ads rank in Google's online advertising listings.
B) It refers to the process of improving a page's organic search results.
C) It refers to Internet content that can't be indexed by Google and other search engines.
D) It refers to a temporary storage space used to speed computing tasks.
E) It refers to software that traverses available Web links in an attempt to perform a given task.
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contextual...View Answer
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A) create a series of bogus Web sites, all linking back to a page, in the hope of increasing that page's results in organic search.
B) pack a Web site with unrelated keywords in the hope of luring users who wouldn't normally visit a Web site.
C) search keywords linked to rival ads in the hope of generating impressions without clicks to lower the performance rank of these ads.
D) frame a rival by generating bogus clicks or impressions that appear to be associated with the rival, in the hope that this rival will be banned from an ad network.
E) generate bogus impressions that can be linked back to a rival's ad to exhaust the rival's CPM ad budget.
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A) Tie-up with Facebook to offer search capabilities across social networks
B) The five-year deal with Verizon Wireless to be its preferred search engine
C) Collaboration with Microsoft to offer Office software over the Web
D) Introduction of interest-based ads
E) Giving the Android OS to mobile phone manufacturers for free
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A) impression
B) PageRank
C) query
D) link
E) crawl
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A) Google+
B) Android Pay
C) Google Currents
D) Android
E) Takeout
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Zombie net...View Answer
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A) interstitials.
B) buzz marketing ads.
C) text ads.
D) affiliate ads.
E) image ads.
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