FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 13: Global Marketing

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 21

Multiple Choice

Review LaterAdd Note

Review Later

The central government of Arcadia requires that 80 percent of the proprietorship of a corporation should be held by its citizens.This particular requirement of the government is attributed to which of the following?

A) Exchange controls and ownership restrictions
B) Export restrictions
C) Import restrictions
D) Cultural misunderstandings

Correct Answer

verified

Show Answer

Question 22

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following is true of a global corporation?

A) It emphasizes cultural differences across countries.
B) It emphasizes universal consumer needs and wants rather than differences.
C) It competes on a market-by-market basis.
D) Each of its international subsidiaries operates independently.

Correct Answer

verified

Show Answer

Question 23

Multiple Choice

Review LaterAdd Note

Big Bite Ltd. ,an American fast food chain,has franchises in several countries.Big Bite regularly provides extensive marketing and promotional support to its franchises,and there is a complete absence of rifts between its domestic and international divisions.This indicates that Big Bite Ltd.has an admirable _____.

With regard to global marketing,which of the following is an example of an offensive goal?

One of the offensive goals multinational firms seek to achieve when investing in other countries is to:

Which of the following factors of Michael Porter's diamond model refers to the existence or absence in a country of supplier industries that are also internationally competitive?

Which of the following is a defensive goal multinational firms seek to achieve when investing in other countries?

In the context of global marketing research,which of the following can be assessed by examining per capita national income,extent of available financing,and distribution of income?

The availability of employable foreign nationals is a dimension of which internal factor?

_____ occurs when a company produces a product outside of its final destination and ships it there for sale.

Most foreign nations do not include an income question on their census,while others omit such items as marital status or education levels.What problem is a market researcher most likely to encounter here?

According to Michael Porter's diamond model of national advantage,which of the following factors refers to a nation's ability to turn its natural resources,skilled labor,and infrastructure into a competitive advantage?

Some nations establish limits on the amount of earned and invested funds that can be withdrawn from it.These exchange controls are usually established by nations that:

Franklin Inc. ,an apparel manufacturer based in Scotland,opened a new store in the United States.Franklin's designs were well received by consumers in the host country.However,the firm incurred very high expenses due to high rent and high costs of labor.Also,there was a hike in the price of fuel in the United States.This led to increased expenditures on the transportation of goods.This indicates that Franklin Inc.had serious issues in the United States due to poor:

Tingle Inc.is an American food processing company.The company manufactures processed mayonnaise,cheese,cheese slices,jams,and white sauce and distributes its products to supermarkets and dealers in England,Norway,and Sweden through container ships.Which of the following approaches is Tingle Inc.using in this scenario?

Alpha Partners Ltd. ,an international auditing firm,audits the accounts of various multinational corporations.The firm specializes in conducting audits for the hospitality sector by organizing global performance reviews.The ability of Alpha Partners Ltd.to conduct global performance reviews is associated with which of the following internal factors?

In the context of the problems faced when entering foreign markets,which of the following refers to political uncertainty?

Environmental factors include:

Which of the following statements is true about multidomestic companies?

HSV Electronics Ltd.manufactures computers,laptops,digital cameras,and several other electronic products.It operates in many countries and standardizes its marketing activities when there are cultural similarities and adapts them when the cultures are different.The company has established universal product divisions,each responsible for selling its own products throughout the world.The information in this scenario implies that the electronic firm has adopted a _____ strategy.