Question 1

The amount of information a consumer has stored in her or his memory about particular product classes,product forms,brands,models,and ways to purchase them is known as _____.

Accepted Answer

A)  product knowledge
B)  market input
C)  product feature
D)  social knowledge

Question 2

The emphasis on which of the following aspects differentiates the American working class from its middle-class counterparts?

Accepted Answer

A)  Prestige products
B)  Reference groups
C)  Basic needs
D)  Family ties

Question 3

The disconfirmation paradigm is used to study two variables,namely,consumer prepurchase expectations and _____.

Accepted Answer

A)  consumer loyalty related to the buying process
B)  decision-making roles within the purchase process
C)  the relationship between product knowledge and product involvement
D)  the difference between expectations and postpurchase perceptions D

Question 4

Robert is in the printing business and needs to buy a ream of printer paper for his old printer in order to meet extensive demand this season.For Robert,the purchase of printer paper requires _____ decision making.

Accepted Answer

A)  selective
B)  limited
C)  extensive
D)  routine

Question 5

Which of the following is an example of a marketing influence on consumer behavior?

Accepted Answer

A)  Mani purchased the first pair of denim he saw rather than the Tough Guy pair he wanted since he was pressed for time.
B)  Hannah blamed her depression on her purchase of two quarts of Cal's chocolate chip ice cream.
C)  Aliya purchased jewelry at Zenia's Boutique because it had publicized a sale of up to 70 percent off on all its products.
D)  Jayla purchased $150 worth of aquatic plants because her companion convinced her that the plants would enhance the aesthetics of her aquarium.

Question 6

Primary reference groups include:

Accepted Answer

A)  college fraternity members.
B)  members of one's professional association.
C)  family and close friends.
D)  public figures. C

Question 7

Which of the following is a reason for family life cycle to be considered a useful way of classifying and segmenting certain markets?

Accepted Answer

A)  It combines trends in earning power with demands placed on income.
B)  It provides the dimension of social class as a significant predictor of patterns.
C)  It combines prepurchase expectations with postpurchase satisfaction levels.
D)  It predicts situational influences according to every family's needs and wants.

Question 8

The occurrence of postdecision anxiety is related to the concept of _____.

Accepted Answer

A)  marketing myopia
B)  cognitive dissonance
C)  sole sourcing
D)  need recognition

Question 9

After a long run,Libby feels like buying something cool and refreshing to drink.Libby is currently in which stage of the consumer decision-making process?

Accepted Answer

A)  Alternative evaluation
B)  Alternative search
C)  Need recognition
D)  Purchase decision

Question 10

Bob is a software engineer,and he tries to gather information about every gadget released in the market.Whenever a smartphone company unveils its latest smartphone with cutting-edge technology,he immediately purchases it.Which of the following factors most likely influences his decision?

Accepted Answer

A)  Place influence
B)  Promotion influence
C)  Product involvement
D)  Product knowledge

Question 11

For high-involvement products that require extensive decision making,marketers should provide consumers with:

Accepted Answer

A)  eye-catching advertisements and in-store displays to encourage them to make a purchase.
B)  factual information that highlights the competitive advantage of the products.
C)  ready availability of the products in a variety of outlets and at competitive prices.
D)  minimum information to encourage a quick purchasing process.

Question 12

Which of the following statements is true with regard to the disconfirmation paradigm?

Accepted Answer

A)  It applies only to the need recognition stage of the buying process.
B)  It eliminates the role of consumer expectations prior to the purchase.
C)  It combines prepurchase expectations and postpurchase satisfaction.
D)  It negates the role of cognitive dissonance in the postpurchase phase of the buying process. C

Question 13

Identify the impact of mass communication and mass transit on subcultures that have been growing in the United States.

Accepted Answer

A)  It has led to an increase in crimes against existing cultural groups.
B)  It has led to the addition of a significant amount of homogeneity in the population.
C)  It has led to a decline in the understanding of religious values and beliefs.
D)  It has led to a decrease in the existence of subcultural barriers.

Question 14

In the context of psychological influences on consumer decision making,which of the following statements is true of product knowledge?

Accepted Answer

A)  It is comprised of momentary moods or momentary conditions that influence consumer behavior.
B)  It is perceived either consciously or subconsciously and has considerable effect on product and brand choice.
C)  It influences how quickly a consumer goes through the decision-making process.
D)  It influences what consumers think about products and what emotions they experience in purchasing.

Question 15

In the context of social influences on consumer decision making,identify a true statement about reference groups.

Accepted Answer

A)  Reference group influence is generally considered to be weaker for products that are "public" or conspicuous.
B)  The nature of a product and the role an individual is playing during the purchasing process influence which reference group will be consulted.
C)  Reference group influence is generally considered to be constant across product categories.
D)  Family is secondary to peers as a reference group for people of all ages.

Question 16

Which of the following conditions would lead to an increase in postdecision dissonance?

Accepted Answer

A)  The decision is an important one psychosocially or financially,or both.
B)  Reference groups or individuals have made the same purchasing decision.
C)  The forgone alternatives do not have many favorable features.
D)  The decision is made deliberately and with plenty of feedback from the primary reference group.

Question 17

Marilyn is not particularly concerned with fashion although she believes in buying quality merchandise.Her interests lie mostly in theater and art.She frequently travels to Europe to purchase paintings and artwork of renowned artists to add to her extensive private collection.To which of the following social classes does Marilyn most likely belong?

Accepted Answer

A)  The working class
B)  Lower Americans
C)  The middle class
D)  Upper Americans

Question 18

On her way home from work,Shelby sees an ice cream stand and immediately feels a craving for some ice cream.She pulls over to buy a hot fudge sundae.Which of the following factors influenced her purchasing decision?

Accepted Answer

A)  Social features
B)  Reference groups
C)  External stimuli
D)  Task features

Question 19

Feeling fatigued after a hard day's work,Carter decided to go to a restaurant to order a large drink and a big piece of chocolate pie to feel energized.Which situational influence most likely accounts for Carter's behavior?

Accepted Answer

A)  Task features
B)  Social features
C)  Current conditions
D)  Physical features

Question 20

Which of the following statements is an example of social influences on consumer behavior?

Accepted Answer

A)  Eva purchases a mini skirt after reading Seventeen,a magazine for teens,where a fashion editor writes that any teen who wants to be considered "in vogue" must wear short skirts.
B)  The manufacturer of a line of aromatherapy candles markets its products through an exclusive chain of health and wellness stores across the country.
C)  Ernie decides against buying a new dress for Easter as she is saving up for a designer gown she wishes to purchase later that year for her wedding.
D)  Barath purchases a pair of Rough Terrain brand shoes instead of shoes from Unisole because the Unisole shoes aren't within his budget.

Exam 3: Consumer Behavior

The amount of information a consumer has stored in her or his memory about particular product classes,product forms,brands,models,and ways to purchase them is known as _____.

Correct Answer
verified

The emphasis on which of the following aspects differentiates the American working class from its middle-class counterparts?

Correct Answer
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The disconfirmation paradigm is used to study two variables,namely,consumer prepurchase expectations and _____.

Correct Answer
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D

Robert is in the printing business and needs to buy a ream of printer paper for his old printer in order to meet extensive demand this season.For Robert,the purchase of printer paper requires _____ decision making.

Correct Answer
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Which of the following is an example of a marketing influence on consumer behavior?

Correct Answer
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Primary reference groups include:

Correct Answer
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C

Which of the following is a reason for family life cycle to be considered a useful way of classifying and segmenting certain markets?

Correct Answer
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The occurrence of postdecision anxiety is related to the concept of _____.

Correct Answer
verified

After a long run,Libby feels like buying something cool and refreshing to drink.Libby is currently in which stage of the consumer decision-making process?

Correct Answer
verified

Bob is a software engineer,and he tries to gather information about every gadget released in the market.Whenever a smartphone company unveils its latest smartphone with cutting-edge technology,he immediately purchases it.Which of the following factors most likely influences his decision?

Correct Answer
verified

For high-involvement products that require extensive decision making,marketers should provide consumers with:

Correct Answer
verified

Which of the following statements is true with regard to the disconfirmation paradigm?

Correct Answer
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C

Identify the impact of mass communication and mass transit on subcultures that have been growing in the United States.

Correct Answer
verified

In the context of psychological influences on consumer decision making,which of the following statements is true of product knowledge?

Correct Answer
verified

In the context of social influences on consumer decision making,identify a true statement about reference groups.

Correct Answer
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Which of the following conditions would lead to an increase in postdecision dissonance?

Correct Answer
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Correct Answer
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On her way home from work,Shelby sees an ice cream stand and immediately feels a craving for some ice cream.She pulls over to buy a hot fudge sundae.Which of the following factors influenced her purchasing decision?

Correct Answer
verified

Feeling fatigued after a hard day's work,Carter decided to go to a restaurant to order a large drink and a big piece of chocolate pie to feel energized.Which situational influence most likely accounts for Carter's behavior?

Correct Answer
verified

Which of the following statements is an example of social influences on consumer behavior?

Correct Answer
verified

Exam 3: Consumer Behavior

The amount of information a consumer has stored in her or his memory about particular product classes,product forms,brands,models,and ways to purchase them is known as _____.

Correct AnswerverifiedShow Answer

The emphasis on which of the following aspects differentiates the American working class from its middle-class counterparts?

Correct AnswerverifiedShow Answer

The disconfirmation paradigm is used to study two variables,namely,consumer prepurchase expectations and _____.

Correct AnswerverifiedD

Robert is in the printing business and needs to buy a ream of printer paper for his old printer in order to meet extensive demand this season.For Robert,the purchase of printer paper requires _____ decision making.

Correct AnswerverifiedShow Answer

Which of the following is an example of a marketing influence on consumer behavior?

Correct AnswerverifiedShow Answer

Primary reference groups include:

Correct AnswerverifiedC

Which of the following is a reason for family life cycle to be considered a useful way of classifying and segmenting certain markets?

Correct AnswerverifiedShow Answer

The occurrence of postdecision anxiety is related to the concept of _____.

Correct AnswerverifiedShow Answer

After a long run,Libby feels like buying something cool and refreshing to drink.Libby is currently in which stage of the consumer decision-making process?

Correct AnswerverifiedShow Answer

Bob is a software engineer,and he tries to gather information about every gadget released in the market.Whenever a smartphone company unveils its latest smartphone with cutting-edge technology,he immediately purchases it.Which of the following factors most likely influences his decision?

Correct AnswerverifiedShow Answer

For high-involvement products that require extensive decision making,marketers should provide consumers with:

Correct AnswerverifiedShow Answer

Which of the following statements is true with regard to the disconfirmation paradigm?

Correct AnswerverifiedC

Identify the impact of mass communication and mass transit on subcultures that have been growing in the United States.

Correct AnswerverifiedShow Answer

In the context of psychological influences on consumer decision making,which of the following statements is true of product knowledge?

Correct AnswerverifiedShow Answer

In the context of social influences on consumer decision making,identify a true statement about reference groups.

Correct AnswerverifiedShow Answer

Which of the following conditions would lead to an increase in postdecision dissonance?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

On her way home from work,Shelby sees an ice cream stand and immediately feels a craving for some ice cream.She pulls over to buy a hot fudge sundae.Which of the following factors influenced her purchasing decision?

Correct AnswerverifiedShow Answer

Feeling fatigued after a hard day's work,Carter decided to go to a restaurant to order a large drink and a big piece of chocolate pie to feel energized.Which situational influence most likely accounts for Carter's behavior?

Correct AnswerverifiedShow Answer

Which of the following statements is an example of social influences on consumer behavior?

Correct AnswerverifiedShow Answer

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D

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C

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C

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