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Exam 13: Global Marketing

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Question 1

Multiple Choice

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Which of the following statements is true of a global strategy?

A) The integration of markets is forcing companies that wish to remain successful to apply a domestic strategy.
B) At present, companies have the option of remaining domestic or going multinational due to the separation of markets.
C) Integration of markets is forcing companies that wish to remain successful not only to become multinationals but also to take a global perspective.
D) A multidomestic strategy, as a competitive strategy, is inherently more vulnerable to risk than a domestic strategy or a global strategy.

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Question 2

Multiple Choice

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With regard to global marketing research, which of the following is true of using census data for in-depth demographic information?

A) Some countries publish census reports only in their native language.
B) Data contained in a census are uniform across all countries.
C) Census reports are the most reliable sources for securing in-depth demographic information.
D) All countries take a census once in every five years.

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Question 3

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RL Inc., an American insurance company, attempted to sell life insurance in Spain. However, the company failed to understand that life insurance policies are viewed with a negative attitude in Spain. People are averse to profiting from someone else's death and hence the company failed to reach its sales target. In this scenario, RL Inc. experienced:

Alpha Partners Ltd., an international auditing firm audits the accounts of various multinational corporations. The firm specializes in conducting audits for the hospitality sector by organizing global performance reviews. The ability of Alpha Partners Ltd. to conduct global performance reviews is associated with which of the following internal factors?

The board of directors of Synergie Incorporation discussed a few goals for the new fiscal year. The chief goals included maximizing total sales revenue and improving the overall market position of the firm. These goals were _____ in nature.

Which of the following is true of a global corporation?

Which of the following is true of global distribution strategy?

Which of the following is true of exporting?

Which of the following is true about import quotas and tariffs?

Which of the following is true of the processes and tasks used to carry out market research?

Singapore is one of the leading producers of coffee in the world. However, there are a few companies in Singapore that import coffee from Brazil and India. Which of the following can Singapore establish to promote self-sufficiency?

Global marketing research can:

According to Michael Porter's diamond model, which of the following factors includes the nature of domestic requirement and the sophistication of domestic customers for the industry's product or service?

_____ can be used as a strategy for bypassing restrictions on advertising enforced by some foreign governments.

The central government of Arcadia requires that 80% of the proprietorship of a corporation should be held by its citizens. This particular requirement of the government is attributed to which of the following?

Which of the following is true of obtaining detailed household demographics on foreign markets?

Mars Inc., an oil and gas incorporation, opened its first unique service station in Mexico. The service station consisted of pumping islands, convenience stores, and separate food courts. Owing to the station's success, the company opened more than 300 service stations worldwide. Identify the offensive strategic goal that can explain why Mars expanded its services globally.

By investing solely in domestic operations or not being willing to adapt products to foreign markets, U.S. companies:

With regard to the internal factors that can either facilitate or impede a company's efforts to undertake a global approach to marketing strategies, _____ refers to the ease of installing a centralized global authority and the absence of rifts between present domestic and international divisions or operating units.

In the context of global market research, which of the following statements is true about the use of census data for in-depth demographic information?