FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 13: Marketing: Helping Buyers Buy

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 81

True/False

Review LaterAdd Note

Review Later

Unlike advertising,which is part of the promotional component of the marketing mix,personal selling is considered to be part of the distribution function.

Correct Answer

verified

Show Answer

Question 82

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following refers to the process of dividing the total market into several groups with similar characteristics?

A) Market segmentation
B) Market differentiation
C) Market determinants
D) Market partitioning

Correct Answer

verified

Show Answer

Question 83

Multiple Choice

Review LaterAdd Note

Consumer decisions regarding the products they buy are often influenced by their nationality,religion,or ethnic origin.Marketers realize that the consumer decision-making process is impacted by the consumers':

The two major types of markets in business are the consumer market and the government market.

Identify and discuss the four eras of the evolution of marketing.

A reference group is society's accepted values,attitudes,and ways of doing things that consumers have to learn.

Comparing the business practices of the 1950s to those of today indicate that today's marketing managers:

La Shawna is fascinated by movie stars and others in the entertainment industry.She often changes her dress,speech,and mannerisms in response to the latest trends in Hollywood.When big name stars publicly support a social cause,she tends to support it as well.La Shawna's behavior suggests that people in show business are an important reference group for her. A reference group is a group that an individual uses as a reference point in the formation of attitudes,values and behavior.

The __________ market consists of individuals and organizations that want goods and services in order to produce goods and services or to sell,rent,or supply those goods to others.

The focus of the production era was on distribution and advertising.

Which of the following statements about marketing is the most accurate?

Separating a market by the amount of the product consumed is known as volume segmentation.

One-to-one marketing refers to developing a unique mix of goods and services for each individual customer.

While most students find marketing an interesting and meaningful subject,one drawback of majoring in marketing is that it prepares students for only a narrow range of career options. Marketing offers a wider variety of career choices than most business disciplines.

Mass marketing means developing products and promotions using little segmentation.

The significant increase in consumer demand following World War II marked the beginning of the:

The marketing activities of an organization involve the evaluation of alternatives to finance that organization's activities. Marketing involves the four elements of the marketing mix: product,price,place,and promotion.Decisions about the best way to fund an organization's activities are the responsibility of financial managers.

Test marketing involves developing an accurate description of the product and asking people if the proposed product appeals to them.

Using advances in technology to maintain databases of customer information is more important for firms involved in mass marketing than it is for those firms using relationship marketing. Mass marketing tries to develop products that appeal to large groups of consumers without customizing them.Thus the individual preferences of consumers are not critical to firms using mass marketing.However,in relationship marketing the goal is to retain customers over time by offering products that are customized to precisely meet their needs.This requires the firm to know more about individual customers.Hence,maintaining a database of customer information is critical to the relationship marketing approach.

Relationship marketing depends on understanding individual consumers and responding quickly to their wants and needs.