Question 1

With respect to e-tailing,________ codes can initiate certain actions,such as make a phone call to a sales representative,or send a text message to a pre-specified number.

Accepted Answer

A)   maxi
B)   CPC binary
C)   viral
D)   MSI
E)   QR

Question 2

Electronic commerce is limited to transactions between businesses and consumers,which is known as business-to-consumer (B2
C) EC.

Accepted Answer

A) True 
 B)False

Question 3

Within the context of e-tailing,________ are two-dimensional barcodes with a high storage capacity which are typically used to point the consumer to a particular Web page when he or she scans the barcode with a mobile device's camera.

Accepted Answer

A)   viral codes
B)   QR codes
C)   MSI barcodes
D)   maxicodes
E)   CPC binary barcodes

Question 4

Companies use ________ in an attempt to move up their Web sites in the organic search engine results.

Accepted Answer

A)   search engine image protection
B)   search engine optimization
C)   search engine keyword insertion
D)   search-oriented architecture
E)   domain stacking

Question 5

Which of the following statements is true about firms pursuing a brick-and-mortar business strategy?

Accepted Answer

A)   These firms avoid indulgence in physical store locations.
B)   These firms avoid indulgence in electronic commerce.
C)   These firms are only involved in export business activities.
D)   These firms indulge in rafter bidding activities.
E)   These firms operate in both physical and virtual arenas.

Question 6

Explain the different electronic commerce (EC)business strategies.

Accepted Answer

There are three different electronic com...

Question 7

Which of the following is an example of consumer-to-consumer electronic commerce?

Accepted Answer

A)   Niobi makes an online deposit of $5,000 into her friend Carla's account as she needs financial help.
B)   Heath buys a gift for Vannessa from Amazon.com.
C)   Blanco,a manufacturer,conducts business over the Web with its retailers.
D)   Ted files his income tax online.
E)   Marty buys Lobsang's mountaineering equipment from eBay.com.

Question 8

Companies following a ________ business strategy choose to operate solely in the traditional physical markets,approaching business activities in a traditional manner.

Accepted Answer

A)   click-only
B)   click-and-mortar
C)   bricks-and-clicks
D)   click-and-flip
E)   brick-and-mortar

Question 9

The performance of a pay-per-click advertising model can be assessed by ________,which reflects the percentage of visitors who actually perform the marketer's desired action such as making a purchase.

Accepted Answer

A)   click fraud rate
B)   contextual search rate
C)   pop-up rate
D)   click-through rate
E)   conversion rate

Question 10

Explain the relationships of e-government.

Accepted Answer

Government-to-citizen (G2C)EC allows for...

Question 11

List and define the stages of business-to-consumer electronic commerce.

Accepted Answer

The stages of business-to-consumer elect...

Question 12

Which of the following characteristics of the Web influences the Web site's security and performance?

Accepted Answer

A)   structural firmness
B)   functional convenience
C)   cost compliance
D)   representational delight
E)   disintermediation capacity

Question 13

The menu-driven pricing scheme transcends the reverse pricing system.

Accepted Answer

A) True 
 B)False

Question 14

Bid luring is also known as shill bidding.

Accepted Answer

A) True 
 B)False

Question 15

Companies pursuing a click-and-mortar business strategy have no physical store locations,allowing them to focus purely on electronic commerce.

Accepted Answer

A) True 
 B)False

Question 16

The ________ stage of business-to-consumer electronic commerce provides customers with the ability to obtain personalized information by querying corporate databases and other information sources.

Accepted Answer

A)   e-reintermediation
B)   e-transaction
C)   e-integration
D)   e-information
E)   e-subscription

Question 17

Briefly explain with an example the capability of the Web to integrate information.

Accepted Answer

Web technologies allow for integration o...

Question 18

With respect to typical revenue models for electronic commerce businesses,Nordstrom.com and iTunes.com are using a(n) ________ revenue model.

Accepted Answer

A)   brokerage
B)   subscription
C)   affiliate marketing
D)   traditional sales
E)   licensing

Question 19

E-tailers can focus on the Long Tails.

Accepted Answer

A) True 
 B)False

Question 20

A ________ is a form of e-auction where buyers post a request for quote.

Accepted Answer

A)   reverse auction
B)   rafter bid
C)   mystery auction
D)   forward auction
E)   top-up

Exam 4: Enabling Business-to-Consumer Electronic Commerce

Companies use ________ in an attempt to move up their Web sites in the organic search engine results.

Correct AnswerverifiedShow Answer

Companies pursuing a click-and-mortar business strategy have no physical store locations,allowing them to focus purely on electronic commerce.

Correct AnswerverifiedShow Answer

Which of the following is an example of consumer-to-consumer electronic commerce?

Correct AnswerverifiedShow Answer

Companies following a ________ business strategy choose to operate solely in the traditional physical markets,approaching business activities in a traditional manner.

Correct AnswerverifiedShow Answer

List and define the stages of business-to-consumer electronic commerce.

Correct AnswerverifiedThe stages of business-to-consumer elect...View AnswerShow Answer

Briefly explain with an example the capability of the Web to integrate information.

Correct AnswerverifiedWeb technologies allow for integration o...View AnswerShow Answer

Within the context of e-tailing,________ are two-dimensional barcodes with a high storage capacity which are typically used to point the consumer to a particular Web page when he or she scans the barcode with a mobile device's camera.

Correct AnswerverifiedShow Answer

Electronic commerce is limited to transactions between businesses and consumers,which is known as business-to-consumer (B2 C) EC.

Correct AnswerverifiedShow Answer

Bid luring is also known as shill bidding.

Correct AnswerverifiedShow Answer

With respect to e-tailing,________ codes can initiate certain actions,such as make a phone call to a sales representative,or send a text message to a pre-specified number.

Correct AnswerverifiedShow Answer

Explain the relationships of e-government.

Correct AnswerverifiedGovernment-to-citizen (G2C)EC allows for...View AnswerShow Answer

Explain the different electronic commerce (EC)business strategies.

Correct AnswerverifiedThere are three different electronic com...View AnswerShow Answer

E-tailers can focus on the Long Tails.

Correct AnswerverifiedShow Answer

The performance of a pay-per-click advertising model can be assessed by ________,which reflects the percentage of visitors who actually perform the marketer's desired action such as making a purchase.

Correct AnswerverifiedShow Answer

Which of the following statements is true about firms pursuing a brick-and-mortar business strategy?

Correct AnswerverifiedShow Answer

A ________ is a form of e-auction where buyers post a request for quote.

Correct AnswerverifiedShow Answer

The ________ stage of business-to-consumer electronic commerce provides customers with the ability to obtain personalized information by querying corporate databases and other information sources.

Correct AnswerverifiedShow Answer

With respect to typical revenue models for electronic commerce businesses,Nordstrom.com and iTunes.com are using a(n) ________ revenue model.

Correct AnswerverifiedShow Answer

Which of the following characteristics of the Web influences the Web site's security and performance?

Correct AnswerverifiedShow Answer

The menu-driven pricing scheme transcends the reverse pricing system.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The stages of business-to-consumer elect...
View Answer

Correct Answer
verified
Web technologies allow for integration o...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Government-to-citizen (G2C)EC allows for...
View Answer

Correct Answer
verified
There are three different electronic com...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified