Question 1

List the four concerns marketing managers have related to problem recognition.

Accepted Answer

First, they need to know the problems co...

Question 2

Nominal decision making is sometimes referred to as habitual decision making.

Accepted Answer

A) True 
 B)False

Question 3

Very high levels of purchase involvement tend to produce _____.

Accepted Answer

A)   extended decision making
B)   nominal decision making
C)   affective decision making
D)   limited decision making
E)   none of the above

Question 4

If purchase involvement is high, then enduring product involvement will also be high.

Accepted Answer

A) True 
 B)False

Question 5

Which type of decision making covers the middle ground between nominal and extended decision making?

Accepted Answer

A)   limited decision making
B)   partial decision making
C)   mid-range decision making
D)   modified decision making
E)   internal decision making

Question 6

Bessie is at the grocery store and is trying to remember some of the things she needs to buy. She is in the cleaning products aisle looking at the floor cleaning products. She's pretty sure she has another bottle left at home, so she doesn't purchase another. Bessie's perception of her current situation regarding this product reflects her ____.

Accepted Answer

A)   current state
B)   desired state
C)   actual state
D)   self-concept
E)   self-assessment

Question 7

Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was "Soup is good food," and another was "Never underestimate the power of soup." Which type of problem recognition was Campbell's attempting to stimulate?

Accepted Answer

A)   generic problem recognition
B)   selective problem recognition
C)   active problem recognition
D)   inactive problem recognition
E)   primary problem recognition

Question 8

Which of the following is(are)  a type of consumer decision making discussed in your text?

Accepted Answer

A)   nominal decision making
B)   limited decision making
C)   extended decision making
D)   B and C
E)   A, B, and C

Question 9

Radian6 is a leader in the field of ______.

Accepted Answer

A)   social media measurement
B)   focus group moderating
C)   product development
D)   consumer problem discovery
E)   A and D

Question 10

Which of the following statements is FALSE regarding consumer decisions and the consumer decision process?

Accepted Answer

A)   The decision process model provides useful insight into all types of consumer purchases.
B)   Consumer decisions are frequently the result of a single problem.
C)   Consumer decisions are rational and functional; otherwise they do not involve decisions per se.
D)   Some consumer decisions result from the convergence of several problems.
E)   Once the decision process begins, it may evolve and become more complex with multiple goals.

Question 11

Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior?

Accepted Answer

A)   nominal decision making
B)   normal decision making
C)   limited decision making
D)   extended decision making
E)   simple decision making

Question 12

What is the first stage of the consumer decision process?

Accepted Answer

A)   information search
B)   problem recognition
C)   alternative evaluation
D)   purchase
E)   postpurchase behavior

Question 13

Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate?

Accepted Answer

A)   problem recognition
B)   information search
C)   alternative evaluation
D)   postpurchase evaluation
E)   dissonance

Question 14

Which approach to problem identification focuses on a particular activity such as lawn maintenance?

Accepted Answer

A)   activity analysis
B)   product analysis
C)   problem analysis
D)   human factors research
E)   emotion research

Question 15

Which approach to problem recognition starts with a problem and asks respondents to indicate which activities, products, or brands are associated with (or perhaps could eliminate)  those problems?

Accepted Answer

A)   activity analysis
B)   product analysis
C)   problem analysis
D)   human factors research
E)   emotion research

Question 16

Which of the following is a nonmarketing factor affecting consumers' actual state?

Accepted Answer

A)   social status
B)   household characteristics
C)   product/brand performance
D)   motives
E)   culture

Question 17

What is the most common approach to discovering consumer problems?

Accepted Answer

A)   activity analysis
B)   intuition
C)   product analysis
D)   problem analysis
E)   qualitative research

Question 18

Universal problem recognition involves a discrepancy that a variety of brands within a product category can reduce.

Accepted Answer

A) True 
 B)False

Question 19

What are the types of consumer problems?

Accepted Answer

A)   latent and manifest
B)   primary and secondary
C)   low involvement and high involvement
D)   active and inactive
E)   actual and perceived

Question 20

All EXCEPT which of the following nonmarketing factors affect a consumer's actual state?

Accepted Answer

A)   past decisions
B)   normal depletion
C)   product/brand performance
D)   reference group
E)   availability of products

Exam 14: Consumer Decision Process and Problem Recognition

All EXCEPT which of the following nonmarketing factors affect a consumer's actual state?

Correct Answer
verified

What is the first stage of the consumer decision process?

Correct Answer
verified

Nominal decision making is sometimes referred to as habitual decision making.

Correct Answer
verified

If purchase involvement is high, then enduring product involvement will also be high.

Correct Answer
verified

Which approach to problem recognition starts with a problem and asks respondents to indicate which activities, products, or brands are associated with (or perhaps could eliminate) those problems?

Correct Answer
verified

Which of the following is a nonmarketing factor affecting consumers' actual state?

Correct Answer
verified

Which type of decision making covers the middle ground between nominal and extended decision making?

Correct Answer
verified

List the four concerns marketing managers have related to problem recognition.

Correct Answer
verified
First, they need to know the problems co...
View Answer

Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior?

Correct Answer
verified

Very high levels of purchase involvement tend to produce _____.

Correct Answer
verified

Correct Answer
verified

Which approach to problem identification focuses on a particular activity such as lawn maintenance?

Correct Answer
verified

Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was "Soup is good food," and another was "Never underestimate the power of soup." Which type of problem recognition was Campbell's attempting to stimulate?

Correct Answer
verified

Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate?

Correct Answer
verified

Radian6 is a leader in the field of ______.

Correct Answer
verified

Which of the following statements is FALSE regarding consumer decisions and the consumer decision process?

Correct Answer
verified

Universal problem recognition involves a discrepancy that a variety of brands within a product category can reduce.

Correct Answer
verified

What are the types of consumer problems?

Correct Answer
verified

What is the most common approach to discovering consumer problems?

Correct Answer
verified

Which of the following is(are) a type of consumer decision making discussed in your text?

Correct Answer
verified

Exam 14: Consumer Decision Process and Problem Recognition

All EXCEPT which of the following nonmarketing factors affect a consumer's actual state?

Correct AnswerverifiedShow Answer

What is the first stage of the consumer decision process?

Correct AnswerverifiedShow Answer

Nominal decision making is sometimes referred to as habitual decision making.

Correct AnswerverifiedShow Answer

If purchase involvement is high, then enduring product involvement will also be high.

Correct AnswerverifiedShow Answer

Which approach to problem recognition starts with a problem and asks respondents to indicate which activities, products, or brands are associated with (or perhaps could eliminate) those problems?

Correct AnswerverifiedShow Answer

Which of the following is a nonmarketing factor affecting consumers' actual state?

Correct AnswerverifiedShow Answer

Which type of decision making covers the middle ground between nominal and extended decision making?

Correct AnswerverifiedShow Answer

List the four concerns marketing managers have related to problem recognition.

Correct AnswerverifiedFirst, they need to know the problems co...View AnswerShow Answer

Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior?

Correct AnswerverifiedShow Answer

Very high levels of purchase involvement tend to produce _____.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which approach to problem identification focuses on a particular activity such as lawn maintenance?

Correct AnswerverifiedShow Answer

Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was "Soup is good food," and another was "Never underestimate the power of soup." Which type of problem recognition was Campbell's attempting to stimulate?

Correct AnswerverifiedShow Answer

Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate?

Correct AnswerverifiedShow Answer

Radian6 is a leader in the field of ______.

Correct AnswerverifiedShow Answer

Which of the following statements is FALSE regarding consumer decisions and the consumer decision process?

Correct AnswerverifiedShow Answer

Universal problem recognition involves a discrepancy that a variety of brands within a product category can reduce.

Correct AnswerverifiedShow Answer

What are the types of consumer problems?

Correct AnswerverifiedShow Answer

What is the most common approach to discovering consumer problems?

Correct AnswerverifiedShow Answer

Which of the following is(are) a type of consumer decision making discussed in your text?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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First, they need to know the problems co...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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