Question 1

Stephanie is a working mother of two children. She has a stressful job, so she makes a point of walking two miles on her treadmill each day to help her unwind. By doing this, Stephanie is satisfying her _____.

Accepted Answer

A)   need for attribution
B)   need for autonomy
C)   need for tension reduction
D)   need for reinforcement
E)   need for modeling

Question 2

Emotional advertisements that trigger a positively evaluated emotion will enhance the liking of the ad itself.

Accepted Answer

A) True 
 B)False

Question 3

A consumer who buys a product because a close friend bought one may be fulfilling a _____ motivation.

Accepted Answer

A)   modeling
B)   independence
C)   causation
D)   ego-defense
E)   none of the above

Question 4

Affective preservation motives include the need for tension reduction, teleological needs, need for expression, and need for ego defense.

Accepted Answer

A) True 
 B)False

Question 5

Which trait reflects an individual difference in consumers' propensity to be biased against the purchase of foreign products?

Accepted Answer

A)   need for affiliation
B)   need for uniqueness
C)   consumer ethnocentrism
D)   agreeableness
E)   introversion

Question 6

Which of Maslow's needs reflects individuals' desires for status, superiority, self-respect, and prestige?

Accepted Answer

A)   safety
B)   self-actualization
C)   physiological
D)   belongingness
E)   esteem E

Question 7

Theories based on which need view the consumer as a problem solver who approaches situations as opportunities to acquire useful information or new skills?

Accepted Answer

A)   teleological need
B)   need for tension reduction
C)   utilitarian need
D)   need for autonomy
E)   need for identification

Question 8

Shelby wears Tommy Hilfiger clothing and drives an expensive automobile. He likes these types of brands because he feels they communicate his image to others. These brands are satisfying Shelby's _____.

Accepted Answer

A)   need for attribution
B)   need for autonomy
C)   need for tension reduction
D)   need for reinforcement
E)   need for expression

Question 9

Consumer ability to effectively cope with stressful situations relates to the concept of _______.

Accepted Answer

A)   message filtering
B)   emotional intelligence
C)   rage reduction
D)   anger management
E)   consumer support

Question 10

Barbara is an individual who usually feels restful, serene, comfortable, and soothed. Which emotion is Barbara experiencing?

Accepted Answer

A)   faith
B)   desire
C)   joy
D)   gratitude
E)   serenity E

Question 11

Emotions are rarely accompanied by cognitive thought.

Accepted Answer

A) True 
 B)False  False

Question 12

The tendency of many consumers to discount claims made by salespeople can be explained in part by _____.

Accepted Answer

A)   contrast theory
B)   assimilation theory
C)   classical conditioning
D)   attribution theory
E)   none of the above

Question 13

A set of human characteristics that become associated with a brand is referred to as _____.

Accepted Answer

A)   brand image
B)   brand equity
C)   brand leverage
D)   brand personality
E)   brand positioning

Question 14

Which of the following is NOT an advertising tactic used to communicate brand personality?

Accepted Answer

A)   celebrity endorsers
B)   user imagery
C)   length of the ad
D)   tone of the ad
E)   type of media outlet

Question 15

The fact that consumers need to attribute cause underlies an area of research known as cognitive theory.

Accepted Answer

A) True 
 B)False

Question 16

Maslow's hierarchy of needs is based on which premise?

Accepted Answer

A)   All humans acquire a similar set of motives through genetic endowment and social interaction.
B)   Some motives are more basic or critical than others.
C)   The more basic motives must be satisfied to a minimum level before other motives are activated.
D)   As the basic motives become satisfied, more advanced motives come into play.
E)   All of the above are premises within Maslow's hierarchy.

Question 17

Need for uniqueness reflects an individual difference in consumers' propensity to engage in and enjoy thinking.

Accepted Answer

A) True 
 B)False

Question 18

Which of Maslow's needs involves the desire for self-fulfillment, to become all that one is capable of becoming?

Accepted Answer

A)   safety
B)   self-actualization
C)   physiological
D)   belongingness
E)   esteem

Question 19

For years, the U.S. Army ran an advertising campaign with the tagline, "Be all you can be." To which of Maslow's needs is this appealing?

Accepted Answer

A)   safety
B)   self-actualization
C)   physiological
D)   belongingness
E)   esteem

Question 20

The Five-Factor Model of personality identifies five core traits. Name each trait, and explain the manifestation of each.

Accepted Answer

The five core traits are:
a. Extroversio...

Exam 10: Motivation, Personality, and Emotion

Stephanie is a working mother of two children. She has a stressful job, so she makes a point of walking two miles on her treadmill each day to help her unwind. By doing this, Stephanie is satisfying her _____.

Correct AnswerverifiedShow Answer

Emotional advertisements that trigger a positively evaluated emotion will enhance the liking of the ad itself.

Correct AnswerverifiedShow Answer

A consumer who buys a product because a close friend bought one may be fulfilling a _____ motivation.

Correct AnswerverifiedShow Answer

Affective preservation motives include the need for tension reduction, teleological needs, need for expression, and need for ego defense.

Correct AnswerverifiedShow Answer

Which trait reflects an individual difference in consumers' propensity to be biased against the purchase of foreign products?

Correct AnswerverifiedShow Answer

Which of Maslow's needs reflects individuals' desires for status, superiority, self-respect, and prestige?

Correct AnswerverifiedE

Theories based on which need view the consumer as a problem solver who approaches situations as opportunities to acquire useful information or new skills?

Correct AnswerverifiedShow Answer

Shelby wears Tommy Hilfiger clothing and drives an expensive automobile. He likes these types of brands because he feels they communicate his image to others. These brands are satisfying Shelby's _____.

Correct AnswerverifiedShow Answer

Consumer ability to effectively cope with stressful situations relates to the concept of _______.

Correct AnswerverifiedShow Answer

Barbara is an individual who usually feels restful, serene, comfortable, and soothed. Which emotion is Barbara experiencing?

Correct AnswerverifiedE

Emotions are rarely accompanied by cognitive thought.

Correct AnswerverifiedFalse

The tendency of many consumers to discount claims made by salespeople can be explained in part by _____.

Correct AnswerverifiedShow Answer

A set of human characteristics that become associated with a brand is referred to as _____.

Correct AnswerverifiedShow Answer

Which of the following is NOT an advertising tactic used to communicate brand personality?

Correct AnswerverifiedShow Answer

The fact that consumers need to attribute cause underlies an area of research known as cognitive theory.

Correct AnswerverifiedShow Answer

Maslow's hierarchy of needs is based on which premise?

Correct AnswerverifiedShow Answer

Need for uniqueness reflects an individual difference in consumers' propensity to engage in and enjoy thinking.

Correct AnswerverifiedShow Answer

Which of Maslow's needs involves the desire for self-fulfillment, to become all that one is capable of becoming?

Correct AnswerverifiedShow Answer

For years, the U.S. Army ran an advertising campaign with the tagline, "Be all you can be." To which of Maslow's needs is this appealing?

Correct AnswerverifiedShow Answer

The Five-Factor Model of personality identifies five core traits. Name each trait, and explain the manifestation of each.

Correct AnswerverifiedThe five core traits are:a. Extroversio...View AnswerShow Answer

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E

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E

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False

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The five core traits are:
a. Extroversio...
View Answer