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A strategy for expanding an organization's current operations is called a __________.


A) restructuring strategy
B) stability strategy
C) retrenchment strategy
D) growth strategy

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All of the following are growth strategies EXCEPT:


A) concentration.
B) diversification.
C) vertical integration.
D) restructuring.

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The __________ model of web-based business involves providing free listings from online merchants for directing potential customers to them.


A) advertising
B) brokerage
C) referral
D) subscription

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A focused differentiation strategy is when you compete by selling products at lower prices than your competitors.

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A SWOT analysis includes a detailed examination of an organization's strengths and weaknesses.

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A(n) ______________ is a comprehensive action plan that identifies long-term direction for an organization.


A) competitive advantage
B) strategy
C) objective
D) idea

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Which of the following terms refers to the process of formulating and implementing strategies to accomplish long-term goals and maintain a competitive advantage?


A) Strategic controlling
B) Strategic management
C) Globalization
D) Sustainability

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Which of the following is an example of a strategic question for a functional strategy?


A) "How can we best utilize the marketing department to support implementation of the business strategy?"
B) "What kind of product or service mix should we have?"
C) "How are we going to compete for customers within this this industry and in this market?"
D) "In what industries and markets should the corporation compete in?"

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Strategic leadership inspires people to implement organizational strategies.

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The electronic version of the basic retail strategy of selling directly to customers is known as a __________.


A) C2B business strategy
B) B2C business strategy
C) B2G business strategy
D) B2B business strategy

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When a company expands by entering new business areas, it is called growth through __________.


A) diversification
B) vertical integration
C) retrenchment
D) globalization

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What is the difference between a globalization strategy and a transnational strategy?

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Firms pursuing a globalization strategy ...

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A strategy with the objective of correcting performance difficulties in a business through radical changes to current operations is called a _________ strategy.


A) co-opetition
B) growth
C) status quo
D) retrenchment

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A(n) __________ is a comprehensive action plan that identifies long-term direction for an organization and guides resource utilization to accomplish its goals.

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A __________ views the world as one market and uses standardized products and advertising worldwide.


A) multidomestic strategy
B) globalization strategy
C) diversification strategy
D) transnational strategy

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How does a differentiation strategy help in gaining competitive advantage?

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A differentiation strategy seeks competi...

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__________ is the strategic use of the Internet to engage customers and potential customers in providing opinions and suggestions on products and their designs.

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__________ makes sure strategies are well implemented and that poor strategies are scrapped or changed.

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A strategic leader must do all of the following EXCEPT:


A) allow members to grow complacent after success.
B) implement and control organizational strategies.
C) inspire people to engage in the process of continuous change.
D) create a sense of urgency.

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__________ is the process of crafting strategy to fit mission and strategic intent, objectives, and environmental conditions.


A) Co-opetition
B) Liquidation
C) Strategy implementation
D) Strategy formulation

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