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Exam 13: Distributing and Promoting Products

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Question 81

True/False

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A punchcard that an ice cream store punches for each ice cream purchase and allows one free cone after five purchases is an example of a premium.

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verified

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Question 82

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Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising.

A) institutional
B) personal
C) selective-demand
D) political
E) comparative

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Question 83

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L'eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail. This is an example of _____.

​Individuals who are responsible for what is sometimes called creative selling, which is selling a firm's products to new customers and increasing sales to current customers, are known as ____.

Sales promotion methods include all of the following except:

Regulations associated with the national do-not-call registry are enforced by the _____.

Driscoe, Inc., is in the process of developing an advertising campaign for its new product. It has identified the group to whom it will direct advertisements and has drafted the advertising objectives. Which of the following is not an advertising objective and thus should be deleted from the list?

James Rodriguez, an advertising manager for Verizon, has chosen the words for the company's new magazine ads and is now determining which illustrations will best complement the words. Therefore James is in which stage of developing the advertising campaign?

_____ refers to the set of activities involved in receiving and storing goods and preparing them for reshipment.

The use of only a portion or percentage of the available outlets in each geographic area for market exposure is called _____ distribution.

Simpson Micro owns warehouses that stock computer software. They offer net terms to retail stores, offer specials and promotions, and provide customer service. Simpson Micro is a(n) _____ wholesaler.

A clothing retailer has been striving to reduce the costs of its inventory, but many of its customers are switching to competitors because they do not want to wait for the retailer to order the items. This retailer is experiencing _____.

When a retail store such as Sears offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them, it is attempting to:

The advertising objectives are the ____ of the advertising campaign.

If McDonald's website was green and black and did not feature the golden arches, Ronald McDonald and gang, or the company's food selections, McDonald's would have failed to use _____.

The fastest but most expensive means of transportation is by air.

The objectives of public relations are to create and maintain a favorable public image.

Advertising appropriation should be based on the historical average of the company's advertising expenditure.

Meijer, a retail chain, carries a full line of food and nonfood items as well as product lines such as small appliances, some furniture, automotive items, clothing, and lawn and garden equipment. Maijer is a(n) _____.

Missionary selling consists of processing the purchases of customers who have essentially decided what they wish to buy.