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Exam 11: Building Customer Relationships Through Effective Marketing

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Question 91

Multiple Choice

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Markets are classified as either

A) producer or consumer.
B) institutional or reseller.
C) governmental or institutional.
D) reseller or consumer.
E) consumer or business-to-business.

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Question 92

Multiple Choice

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Ikea furniture store promotes its furniture to its target market based on its customers' personality attributes and lifestyles. Therefore, it is segmenting the furniture market on which type of basis?

A) Demographic
B) Behavioristic
C) Psychographic
D) Geographic
E) Social class

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Question 93

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What four main elements does the marketing mix contain?

Hershey Chocolate Company is making an estimate of the amount of candy it expects to sell during the Christmas season based on a specified level of marketing effort. The method Hershey uses for forecasting sales includes all of the following except

What does it mean for a firm to have a strong production orientation? How does this differ from the marketing concept?

The product Centrum Silver is positioned as a vitamin supplement for older adults. The makers of Centrum Silver have segmented the vitamin market on a ____ basis.

Levi Strauss is unsure of what sales forecasting method to use in determining future demand for its 501 blue jeans. When choosing the specific forecasting method, Levi Strauss should consider all of the following except

The four elements of the marketing mix are product, price, distribution, and promotion.

Caroline's Crafts 'N Things Sarah works for a retail shop called Caroline's Crafts 'N Things. Sarah was often quite rude to customers when they annoyed her. One morning, her supervisor asked Sarah into her office and informed her that her behavior was unacceptabl Over the next few months, Sarah began to help customers learn more about the different products in the store and often explained why the customer might want to purchase one product over another. In doing so, she realized the importance of her role in the retail shop and began to truly enjoy her job. She started to think about the future of the company. She even thought that the company could do very well if it were to sell its products on eBay. When she brought this idea to her boss, her boss thought it was excellent, and asked Sarah to look further into the pros and cons of her idea. After evaluating Sarah's research, her boss decided to move forward with the idea, asking Sarah to head up this new venture for the company. Sarah then realized that retail is not just about making the sale; the customer should be the focus of all operations. Sarah now looks up to her boss, and is very glad that she was there to mentor her. -Refer to Caroline's Crafts 'N Things. When Sarah was brought into her boss's office, what was her manager trying to explain?

Internal and external data should be collected for a marketing information system

Walmart has its own trucks that ship merchandise to its warehouses from the supplier for backstock purposes. Walmart is carrying out which of the following functions?

The ingredient of the marketing mix concerned with both base prices and various kinds of discounts is

When Target decides the number and locations of warehouses it needs to build and operate, it is addressing the ____ element of the marketing mix.

By selling Christmas trees from late November through December, Home Improvement is providing ____ utility.

Money used for entertainment comes from ____ income.

Which of the following is not one of the steps in implementing the marketing concept?

What are the major forces in the marketing environment?

Organizations usually use only one method for forecasting sales.

Teenagers spend billions of dollars on stereo equipment and compact discs. They have the ability, willingness, and authority to purchase such products because of their perceived need. These teenagers are an example of a(n) ____ market.

Customer relationship management is a technology solution for increasing sales.