Question 1

When conducting research,several biases may be present.The ___________ bias is present when the respondent feels a desire to be polite toward the other person.

Accepted Answer

A)  yea-or nay-saying
B)  social desirability
C)  gender
D)  tradition
E)  courtesy

Question 2

With respect to approved sampling theory,heterogeneous cultures (e.g. ,India)  demand ________________ samples than homogeneous cultures (e.g.South Korea) .

Accepted Answer

A)  bigger
B)  smaller
C)  less stratified
D)  more randomized
E)  less randomized

Question 3

______________________ translation involves using multiple interpreters who translate the same questionnaire independently.

Accepted Answer

A)  Polar
B)  Parallel
C)  Back
D)  Forward
E)  Lifestyle

Question 4

Suppose that a consumer electronics company wants to estimate the market size for VCRs in Poland but does not have much information about that market.Instead,it
Chooses Hungary (a country for which it does have information) and uses it as an
Indicator for the market in Poland.This method of determining market size most
Resembles which of the following methods?

Accepted Answer

A)  analogy method
B)  Latin square
C)  trade audit
D)  chain ratio method
E)  cross-sectional regression analysis

Question 5

All of the following are major challenges that a global marketing researcher might face EXCEPT:

Accepted Answer

A)  argument over budget expenditures between international markets.
B)  complexity of research design due to environmental differences.
C)  lack and inaccuracy of secondary data.
D)  time and cost requirements to collect primary data.
E)  coordination of multicountry research efforts.

Question 6

Two procedures that can overcome problems with sloppy questionnaire translation in conducting international marketing research is to provide for:

Accepted Answer

A)  polar and psychographic translation.
B)  lifestyle and psychographic translation.
C)  back-translation and parallel translation.
D)  forward-translation and parallel translation.
E)  lifestyle and parallel translation.

Question 7

When market researchers find information that might be useful in their exploration process to already be available (usually collected for some other purpose by other
Data gathers) ,this type of information is called:

Accepted Answer

A)  public information.
B)  primary data.
C)  unrestricted information.
D)  secondary data.
E)  used information.

Question 8

The courtesy bias with respect to marketing research responses is fairly common in:

Accepted Answer

A)  the United States.
B)  France.
C)  Germany.
D)  Asia and the Middle East.
E)  Mexico.

Question 9

_____________ data are collected specifically for the purpose of the research study.

Accepted Answer

The answer of _____________ data are collected specifically for the...

Question 10

A major disadvantage of the omnibus surveys is that:

Accepted Answer

A)  it is usually culturally biased.
B)  it is very expensive.
C)  clients cannot incorporate their own questions in the survey.
D)  the survey does not usually contain many consumer-related questions.
E)  only a limited amount of company-relevant information is obtainable.

Question 11

Once collection of data in a research project begins,there can be many problems with collection.A very common problem in the international arena is nonresponse
Due to:

Accepted Answer

A)  a reluctance to be photographed.
B)  a reluctance to talking with strangers.
C)  a reluctance to talking with officials or official pollsters.
D)  a fear of government reprisals.
E)  a fear of cultural conflict.

Question 12

One of the procedures used in practice to avoid sloppy translation of questionnaires
is forward-translation.

Accepted Answer

A) True 
 B)False

Question 13

Survey research in ______________________ is further hampered by low levels of education.

Accepted Answer

A)  developed countries
B)  rich countries
C)  developing countries
D)  emerging markets
E)  low-tech countries

Question 14

An alternative way to derive market size estimates is based on local production and import and export figures for the product of interest.This method is best described
As being a(the) :

Accepted Answer

A)  analogy method.
B)  Latin square.
C)  trade audit.
D)  chain ratio method.
E)  cross-sectional regression analysis.

Question 15

Which of the following questions is most associated with the term "sampling unit?"

Accepted Answer

A)  Who cannot be considered as a valid respondent?
B)  How much will the survey cost?
C)  What is our target population? Who should be surveyed?
D)  How many people should be surveyed?
E)  How should prospective respondents be chosen from the target population?

Question 16

In the area of multicountry research coordination,the __________________
focuses on the universal behavior and attitudinal traits.

Accepted Answer

The answer of In the area of multicountry research coordination,the...

Question 17

In marketing research,once the problem has been identified it is translated into:

Accepted Answer

A)  a secondary research search.
B)  a primary research search.
C)  specific research questions.
D)  a sampling process.
E)  a choice of scales to be used in measurement.

Question 18

Innovations in marketing decision support systems have spurred several major developments in the marketing area.One of most dramatic has been:

Accepted Answer

A)  the shift from mass to micro marketing.
B)  the shift from a demand to a supply economy.
C)  the fact that everyone now has a personal computer.
D)  the overcrowding of the Internet.
E)  home shopping on the Internet.

Question 19

In international marketing,the global market research process includes:

Accepted Answer

A)  Define the problem(s) .
B)  Develop a research design.
C)  Determine the information needs.
D)  Collect the data (secondary & primary) .
E)  All of the above.

Question 20

The OECD is an acronym _______________________________________.

Accepted Answer

A)  Organization for Economic Cooperation & Deregulation
B)  Organization for Economic Cooperation & Development
C)  Organization for Economic Cooperation & Datamation
D)  Organization for Economic Cooperation & Distribution
E)  Organization for Economic Cooperation & Demographics

Exam 6: Global Marketing Research

In international marketing,the global market research process includes:

Correct Answer
verified

Survey research in ______________________ is further hampered by low levels of education.

Correct Answer
verified

One of the procedures used in practice to avoid sloppy translation of questionnaires is forward-translation.

Correct Answer
verified

Which of the following questions is most associated with the term "sampling unit?"

Correct Answer
verified

______________________ translation involves using multiple interpreters who translate the same questionnaire independently.

Correct Answer
verified

Correct Answer
verified

The courtesy bias with respect to marketing research responses is fairly common in:

Correct Answer
verified

The OECD is an acronym _______________________________________.

Correct Answer
verified

When conducting research,several biases may be present.The ___________ bias is present when the respondent feels a desire to be polite toward the other person.

Correct Answer
verified

In marketing research,once the problem has been identified it is translated into:

Correct Answer
verified

All of the following are major challenges that a global marketing researcher might face EXCEPT:

Correct Answer
verified

A major disadvantage of the omnibus surveys is that:

Correct Answer
verified

_____________ data are collected specifically for the purpose of the research study.

Correct Answer
verified

An alternative way to derive market size estimates is based on local production and import and export figures for the product of interest.This method is best described As being a(the) :

Correct Answer
verified

Innovations in marketing decision support systems have spurred several major developments in the marketing area.One of most dramatic has been:

Correct Answer
verified

When market researchers find information that might be useful in their exploration process to already be available (usually collected for some other purpose by other Data gathers) ,this type of information is called:

Correct Answer
verified

In the area of multicountry research coordination,the __________________ focuses on the universal behavior and attitudinal traits.

Correct Answer
verified

Once collection of data in a research project begins,there can be many problems with collection.A very common problem in the international arena is nonresponse Due to:

Correct Answer
verified

With respect to approved sampling theory,heterogeneous cultures (e.g. ,India) demand ________________ samples than homogeneous cultures (e.g.South Korea) .

Correct Answer
verified

Two procedures that can overcome problems with sloppy questionnaire translation in conducting international marketing research is to provide for:

Correct Answer
verified

Exam 6: Global Marketing Research

In international marketing,the global market research process includes:

Correct AnswerverifiedShow Answer

Survey research in ______________________ is further hampered by low levels of education.

Correct AnswerverifiedShow Answer

One of the procedures used in practice to avoid sloppy translation of questionnaires is forward-translation.

Correct AnswerverifiedShow Answer

Which of the following questions is most associated with the term "sampling unit?"

Correct AnswerverifiedShow Answer

______________________ translation involves using multiple interpreters who translate the same questionnaire independently.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The courtesy bias with respect to marketing research responses is fairly common in:

Correct AnswerverifiedShow Answer

The OECD is an acronym _______________________________________.

Correct AnswerverifiedShow Answer

When conducting research,several biases may be present.The ___________ bias is present when the respondent feels a desire to be polite toward the other person.

Correct AnswerverifiedShow Answer

In marketing research,once the problem has been identified it is translated into:

Correct AnswerverifiedShow Answer

All of the following are major challenges that a global marketing researcher might face EXCEPT:

Correct AnswerverifiedShow Answer

A major disadvantage of the omnibus surveys is that:

Correct AnswerverifiedShow Answer

_____________ data are collected specifically for the purpose of the research study.

Correct AnswerverifiedShow Answer

An alternative way to derive market size estimates is based on local production and import and export figures for the product of interest.This method is best described As being a(the) :

Correct AnswerverifiedShow Answer

Innovations in marketing decision support systems have spurred several major developments in the marketing area.One of most dramatic has been:

Correct AnswerverifiedShow Answer

When market researchers find information that might be useful in their exploration process to already be available (usually collected for some other purpose by other Data gathers) ,this type of information is called:

Correct AnswerverifiedShow Answer

In the area of multicountry research coordination,the __________________ focuses on the universal behavior and attitudinal traits.

Correct AnswerverifiedShow Answer

Once collection of data in a research project begins,there can be many problems with collection.A very common problem in the international arena is nonresponse Due to:

Correct AnswerverifiedShow Answer

With respect to approved sampling theory,heterogeneous cultures (e.g. ,India) demand ________________ samples than homogeneous cultures (e.g.South Korea) .

Correct AnswerverifiedShow Answer

Two procedures that can overcome problems with sloppy questionnaire translation in conducting international marketing research is to provide for:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified