Question 1

According to Hofstede's cultural dimensions concept,which BRIC country posts notably high scores in the dimensions of uncertainty avoidance and power distance?

Accepted Answer

A)   Brazil
B)   Russia
C)   India
D)   China
E)   Iran

Question 2

You have been asked to evaluate the economic potential of a new global market.What economic measures would you use? Explain each measure.

Accepted Answer

To evaluate the economic potential of a ...

Question 3

Generally,firms entering foreign markets begin with

Accepted Answer

A)   less risky strategies first.
B)   direct investment.
C)   importing.
D)   decentralized production.
E)   the riskiest,but most profitable endeavor.

Question 4

Which of these is not one of the BRIC countries?

Accepted Answer

A)   Bulgaria
B)   Russia
C)   India
D)   China
E)   These are all BRIC countries.

Question 5

Which of the BRIC countries has one of the youngest populations in the world and is increasingly adopting global attitudes?

Accepted Answer

A)   Russia
B)   Brazil
C)   India
D)   Italy
E)   China

Question 6

Why should marketers be aware of the BRIC countries?

Accepted Answer

A)   They are a microcosm of the rest of the world.
B)   They represent almost half the world's population.
C)   They are likely to be the source of most market growth.
D)   They have had the most dramatic changes in culture and consumer buying patterns.
E)   They have stable population growth,which makes them easier to study.

Question 7

If you visit a Kentucky Fried Chicken restaurant in China,along with KFC's regular menu items,you will find congee,a rice porridge that can feature pork,pickles,mushrooms,and preserved egg,on the menu.This is an example of which global product strategy?

Accepted Answer

A)   Sell the same products in both the home country market and the host country.
B)   Sell only products native to the home country.
C)   Sell a product similar to that sold in the home country,but include minor adaptations.
D)   Sell only products native to the various global markets.
E)   Sell totally new products or services.

Question 8

Which of the following is currently a negative factor for foreign investment in Russia?

Accepted Answer

A)   The Russian population is poorly educated.
B)   Russian consumers have little interest in online shopping.
C)   Russia is known for corruption,creating ethical dilemmas for firms.
D)   Russian consumer markets are saturated,offering few opportunities for goods from U.S.companies to sell well.
E)   Few Russians have access to the Internet due to heavy regulation.

Question 9

Graham had developed an extremely successful advertising and promotion campaign for a client in the United States.The client wanted to roll out the same campaign to markets worldwide,but Graham cautioned against doing this,most likely because

Accepted Answer

A)   differences in languages,customs,and culture might make the campaign meaningless and ineffective in some markets.
B)   copyright and intellectual property concerns prevented him from wanting to share his good ideas outside of the U.S.market.
C)   he had not applied for or received international certification that was required for working outside the United States.
D)   he was unfamiliar with the code of ethics for advertising in other countries.
E)   he did not have the budget for a global rollout.

Question 10

Once a company has decided to sell in a foreign country,it must determine the best mode of entry.List each mode of market entry and give an example for each.

Accepted Answer

Examples may vary,but the five...

Question 11

In most cases,countries use tariffs to reduce foreign competition,but tariffs are also used

Accepted Answer

A)   to shorten supply chains.
B)   as a response to perceived unfair trade practices.
C)   to offer domestic discounts.
D)   to stimulate consumer demand.
E)   as a way to equalize quotas.

Question 12

Which statement about India's population is true?

Accepted Answer

A)   With a median age of 61,India has one of the oldest populations in the world.
B)   India's young people mostly live in rural areas in large families.
C)   India's workforce is highly skilled,particularly in technology.
D)   India claims more than 25 percent of the world's population.
E)   Most Indian citizens shop in large retail outlets.

Question 13

Which of the following is one of the global entry strategies?

Accepted Answer

A)   direct investment
B)   countertrade
C)   offshoring
D)   infrastructure development
E)   trade agreements

Question 14

Changes in tariffs and quotas are

Accepted Answer

A)   business actions stimulating imports.
B)   corporate strategies designed to maximize profits.
C)   government actions that reduce competition from international firms.
D)   efforts to stimulate choices among government agencies.
E)   a means of slowing outsourcing.

Question 15

The shift of population from rural to urban areas in countries such as India helps global marketers by

Accepted Answer

A)   decreasing pollution.
B)   simplifying the supply chain needed to make goods and services available.
C)   increasing the human development index.
D)   decreasing competition for intellectual capital.
E)   increasing nonmaterial GDP output.

Question 16

The text states that even among English speakers,there can be significant differences in the effectiveness of advertising campaigns.Why is this true?

Accepted Answer

Countries have social and cult...

Question 17

Which of the following is not one of Hofstede's cultural dimensions?

Accepted Answer

A)   power distance
B)   certainty assurance
C)   masculinity
D)   individualism
E)   time orientation

Question 18

India,like some other countries,may require entering firms to create _________ when expanding into their markets,limiting outsiders' control of businesses.

Accepted Answer

A)   franchises
B)   export promotions
C)   joint ventures
D)   direct investments
E)   strategic alliances

Question 19

The most important consideration when a firm chooses a global product strategy should be

Accepted Answer

A)   opportunities for countertrade.
B)   the effectiveness of the marketing team.
C)   the needs of the target market.
D)   the overall cost of the strategy.
E)   WTO regulations.

Question 20

With a median age of 36.3 years,________ is one of the most rapidly aging countries in the world.

Accepted Answer

A)   Russia
B)   China
C)   Brazil
D)   India
E)   Chile

Exam 8: Global Marketing

Which of the following is not one of Hofstede's cultural dimensions?

Correct AnswerverifiedShow Answer

You have been asked to evaluate the economic potential of a new global market.What economic measures would you use? Explain each measure.

Correct AnswerverifiedTo evaluate the economic potential of a ...View AnswerShow Answer

With a median age of 36.3 years,________ is one of the most rapidly aging countries in the world.

Correct AnswerverifiedShow Answer

Generally,firms entering foreign markets begin with

Correct AnswerverifiedShow Answer

In most cases,countries use tariffs to reduce foreign competition,but tariffs are also used

Correct AnswerverifiedShow Answer

Changes in tariffs and quotas are

Correct AnswerverifiedShow Answer

The text states that even among English speakers,there can be significant differences in the effectiveness of advertising campaigns.Why is this true?

Correct AnswerverifiedCountries have social and cult...View AnswerShow Answer

According to Hofstede's cultural dimensions concept,which BRIC country posts notably high scores in the dimensions of uncertainty avoidance and power distance?

Correct AnswerverifiedShow Answer

Which of the BRIC countries has one of the youngest populations in the world and is increasingly adopting global attitudes?

Correct AnswerverifiedShow Answer

If you visit a Kentucky Fried Chicken restaurant in China,along with KFC's regular menu items,you will find congee,a rice porridge that can feature pork,pickles,mushrooms,and preserved egg,on the menu.This is an example of which global product strategy?

Correct AnswerverifiedShow Answer

India,like some other countries,may require entering firms to create _________ when expanding into their markets,limiting outsiders' control of businesses.

Correct AnswerverifiedShow Answer

The most important consideration when a firm chooses a global product strategy should be

Correct AnswerverifiedShow Answer

Why should marketers be aware of the BRIC countries?

Correct AnswerverifiedShow Answer

Which of these is not one of the BRIC countries?

Correct AnswerverifiedShow Answer

Which statement about India's population is true?

Correct AnswerverifiedShow Answer

The shift of population from rural to urban areas in countries such as India helps global marketers by

Correct AnswerverifiedShow Answer

Once a company has decided to sell in a foreign country,it must determine the best mode of entry.List each mode of market entry and give an example for each.

Correct AnswerverifiedExamples may vary,but the five...View AnswerShow Answer

Which of the following is one of the global entry strategies?

Correct AnswerverifiedShow Answer

Graham had developed an extremely successful advertising and promotion campaign for a client in the United States.The client wanted to roll out the same campaign to markets worldwide,but Graham cautioned against doing this,most likely because

Correct AnswerverifiedShow Answer

Which of the following is currently a negative factor for foreign investment in Russia?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
To evaluate the economic potential of a ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Countries have social and cult...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Examples may vary,but the five...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified