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Exam 14: Arriving at the Final Price

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Question 171

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Consider the photo above.Family Dollar Stores,like Dollar Value Stores and 99¢ Only Stores,use what type of pricing policy?

A) dynamic pricing
B) customary pricing
C) flexible pricing
D) fixed-price
E) at-market pricing

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Question 172

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Consider Figure 14-8 above.Suppose a manufacturer quotes price in the following form: List price-$100 less 30/10/5.What does "A" represent?

A) the wholesaler's trade discount
B) the retailer's trade discount
C) the jobber's trade discount
D) the manufacturer's trade discount
E) the manufacturer's markup

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Question 173

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A box of Cascade dishwasher detergent shrink-wrapped with a bottle of Jet Dry for 10 cents more than the regular price of the dishwasher detergent is an example of __________ pricing.

Controlling agreements between independent buyers and sellers whereby sellers are required to not sell products below a minimum retail price is called

A single jar of original formula Carmex has different prices for the product depending upon where it is sold,but each price will end in a "9" ($0.99-mass merchandisers like Walmart or Target;$1.59-drugstores;and $1.79-grocery stores) .This pricing strategy is called __________.

Product-line pricing refers to

Prestige pricing is considered to be a __________ approach to pricing.

Customary pricing refers to

Advertising such as "Retail Value $100,Our Price $85" is deceptive if

If a firm estimates that its costs will fall by 10 percent each time volume doubles for its product,then the cost of the l,000^th unit produced and sold will be about 90 percent of the cost of the 500^th unit,and the 2,000^th unit will be 90 percent of the l,000^th unit.Therefore,if the cost of the 500^th unit is $100,the cost of the 4,000^th unit would be __________.

Price-lining is considered to be a __________ approach to pricing.

Which of the following statements about penetration pricing is most accurate?

The assumption that demand is elastic at a number of price points but is inelastic between these price points leads to which pricing approach?

Five common forms of misleading pricing include: bait and switch,bargains conditional on other purchases,comparable value comparisons,comparisons with suggested prices,and former price comparisons.What do all these practices have in common? They are all

According to the Geographical Pricing Map A above,if the plant in Denver charges $20 to ship its products to all of the identified cities in the U.S. ,it is most likely using which type of pricing strategy?

To reward wholesalers and retailers for marketing functions they will perform in the future,a manufacturer often gives __________ discounts.

The pricing strategy that is almost the exact opposite of skimming pricing is

Predatory pricing is

Carmex uses all of the following approaches to setting the price of its products EXCEPT:

Which of the following is a profit-oriented approach to pricing?