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One of the major steps in decision-making is to explore the alternatives. Do most managerial decisions have a few, limited number of options? Explain. Illustrate your answer with an appropriate example.

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Most decisions have several (often many)...

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Carefully define sensitivity analysis, and provide three examples of how a manager might use it.

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Sensitivity analysis considers how an op...

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How does decision making in the private, for-profit sector differ from decision making in the public sector?

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In the private sector, managers seek max...

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Sensitivity analysis is used by a firm to:


A) analyze the impact of a change in the price of the good on the demand for the good.
B) examine the static effects of an economic decision on the firm's profitability.
C) analyze the social costs and benefits of an economic decision.
D) examine the opportunity costs of an economic decision.
E) examine how an optimal decision is affected if key economic facts vary.

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A research study estimates that the direct cost of constructing a bridge connecting two boroughs in a city is $10 million. The revenue from the tolls on the bridge is estimated to be $8 million. The dollar value of pollution from the construction is estimated to be $5 million but the dollar value of the benefit to the city's residents is calculated to be $20 million. The construction of the bridge is most likely to be undertaken by:


A) the government because revenues exceed costs.
B) the government because the total benefits exceed total costs.
C) a private firm because the total benefits exceed total costs.
D) a private firm because revenues exceed direct costs.
E) a private firm because the revenues exceed indirect costs.

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According to the theory of the firm, the management's ultimate objective is to:


A) maximize short-term profit, even if this sacrifices long-term profit.
B) maximize the value of the firm.
C) increase production to the highest possible level.
D) increase the market share of the firm.
E) diversify into as many product lines as the firm can.

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The government is deciding whether it should build a veteran's hospital in an urban area. It will choose to build the hospital only if:


A) the hospital generates positive revenues.
B) the cost of building the hospital is low.
C) the profits from the hospital are positive.
D) the opportunity cost of building the hospital is zero.
E) the total benefits from the hospital exceed total costs.

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Amanda is a troubleshooter for a major manufacturing firm. A particular facility has experienced problems with quality for several years. In addition, there have been some major problems with the facility's labor union. A bitter strike, lasting six months, occurred prior to signing the current contract. Past management teams have visited and inspected the site but have been unable to achieve change, despite detailed study and recommendations. Recently, sales of the facility's product line have declined in the face of increased import competition from an East Asian country, and this is unlikely to change in the near future. Currently, the Board is considering two new courses of action. One is retooling the facility to manufacture a new line of products. This would involve capital costs of several millions of dollars. It would also mean that there would be no production from the facility while retooling and retraining takes place. The second option is closing down the facility. This would involve costs in the form of termination benefits, as well as funding some pension benefits of senior employees. There appear to be no buyers for the plant, and it would likely remain idle for some time, while continuing to be a tax drain on the company. How would Amanda use the steps of decision-making and the concept of value maximization to recommend a course of action to the Board? Explain.

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Management finds itself on the horns of ...

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In striving to make the best possible decisions, a firm's CEO always relies on a highly analytical approach. However, the firm's Chairman of the Board argues that in his experience, the analytical approach can only go so far. He advocates analysis as only one of several decision approaches. What is your view? Discuss and explain.

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The virtue of the analytical approach is...

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Ecotopia is a developing country that is facing a growing need for energy to power its industries and fuel its development. The Ecotopian government's proposal to set up a nuclear energy plant has drawn widespread protests from environmental activists across the country. Since this is an issue that affects a large number of people, how would one weight the benefits and costs to make a decision that is best for the society as a whole?

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Setting up a nuclear plant in order to s...

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A beverages company wants to launch a new diet soda aimed at diabetics and health-conscious customers. It will use a _____ economic model to identify its target customers.


A) deterministic
B) dynamic
C) qualitative
D) stochastic
E) probabilistic

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The study of behavioral economics shows that decision makers:


A) are not limited by cognitive constraints.
B) are incapable of learning from their mistakes.
C) are prone to biases, mistakes, and pitfalls.
D) are guided solely by monetary incentives.
E) make decisions in a highly calculative and rational manner.

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In evaluating public programs, benefit-cost analysis:


A) takes into account only the benefits that society gains from public programs.
B) states that a program should be undertaken only if it generates revenue.
C) states that a program should be undertaken only if total benefits exceed total costs.
D) takes into account only the direct costs of the program.
E) states that a program should be undertaken only if there are no indirect costs.

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Managerial economics can best be defined as the:


A) macroeconomics and microeconomics for managers.
B) study of economic incentives on consumer behavior and demand.
C) analysis of the labor market through the behavior of workers and managers.
D) analysis of major management decisions using economic tools.
E) study of the strategic interaction between firms in a market.

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