A model used to understand how attitudes are changed is ___________.

A) cognitive dissonance
B) the ELM
C) attribution rationalization
D) information processing

Question

A model used to understand how attitudes are changed is ___________.A)  cognitive dissonanceB)  the ELMC)  attribution rationalizationD)  information processing

Supriya Mondal · Accepted Answer

Final Answer : B, Explanation :  The Elaboration Likelihood Model (ELM) is a model used to understand how attitudes are changed. It suggests that there are two main routes to persuasion: the central route and the peripheral route. The central route involves a more thoughtful and comprehensive evaluation of the information presented, while the peripheral route relies on superficial cues such as attractiveness or credibility of the source. The ELM also suggests that the effectiveness of each route depends on the receiver's level of involvement, motivation, and ability to process the information. Thus, this model provides a framework to understand the different factors that influence attitude change.

A model used to understand how attitudes are changed is ___________.

A) cognitive dissonance
B) the ELM
C) attribution rationalization
D) information processing

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