Asked by
Britney Garcia
on Dec 15, 2024Verified
A Patek Philippe Sky Moon Tourbillon men's wristwatch is among the most expensive in the world, costing more than $1.5 million. This is an example of a ________ strategy.
A) penetration pricing
B) target pricing
C) bundle-pricing
D) loss-leader pricing
E) prestige pricing
Prestige Pricing
A pricing strategy where prices are set higher than normal because the product is perceived to have a higher value and status.
- Comprehend different pricing tactics and their strategic goals, for example, prestige, target, and price lining pricing strategies.
- Investigate the impact of pricing strategies on positioning a product within the market, particularly regarding its quality image.
Verified Answer
IO
Learning Objectives
- Comprehend different pricing tactics and their strategic goals, for example, prestige, target, and price lining pricing strategies.
- Investigate the impact of pricing strategies on positioning a product within the market, particularly regarding its quality image.