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Chassidy Cress
on Nov 26, 2024

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A positive effect of advertising for society is that it

A) increases market share for the dominant firm in the industry.
B) provides useful information to reduce search cost for consumers.
C) raises barriers to entry into the industry and protects existing firms.
D) creates price leadership and gives firms guidance in dealing with rivals.

Search Cost

The time, effort, and financial expense incurred by consumers or firms in looking for information or resources, goods, and services.

Advertising

The activity or profession of producing advertisements for commercial products or services.

  • Discern the potential advantageous and disadvantageous economic effects of advertising with respect to market contest and consumer well-being.
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SR
Sandhya RasailiNov 28, 2024
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