Asked by

Shaniya Moore
on Nov 23, 2024

verifed

Verified

A team at Jamison, Inc., an advertising agency, is working on a new advertisement for a nutrition bar. The head of the team, Luka, suggests that the advertisement should target primarily the rich. The team thinks this is a bad idea because the manufacturers are targeting a young market, and young people are unlikely to be rich. However, because of Luka's argumentative nature, the team goes along with him, which results in the creation of an advertisement that the client rejects. Which of the following is demonstrated in this scenario?

A) blocking
B) withdrawing
C) group facilitation
D) consensus
E) groupthink

Groupthink

A psychological phenomenon where the desire for group consensus overrides individuals' ability to evaluate alternatives critically.

Advertising Agency

A service-based business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion for its clients.

Nutrition Bar

A snack bar designed to provide nutritional value, often used as a meal replacement or supplement.

  • Understand the concept of groupthink and its impact on team decision-making.
verifed

Verified Answer

BP
Brooklyn PayneNov 24, 2024
Final Answer:
Get Full Answer