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Brianne Wagner
on Nov 24, 2024

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According to Harvard scholar Michael Porter, the ultimate goal for any business should be ________.

A) maximum wealth creation
B) total customer satisfaction
C) industry domination
D) maximum market share
E) superior profitability

Superior Profitability

Achieving higher profit margins compared to competitors, usually through efficient operations or unique market positioning.

Industry Domination

A situation in which one company has a significant advantage over its competitors in the same industry, often controlling a large market share.

Maximum Market Share

The highest possible portion of market sales that a company or product can achieve within an industry.

  • Understand the characteristics of competitive advantage and the factors that contribute to sustaining it.
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SF
Sydney FraserNov 29, 2024
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